Join a group of nonprofit leaders & staff to explore Narrative Strategy Parts 1 & 2 during 2, 3.5-hour Virtual Trainings. This workshop will help participants establish clear goals and audiences to sharpen their narrative framework. They will learn to break down their audience into three parts - targets, primary audience, and constituency - and examine the motivations of each so they can more effectively tailor their message.
How will participants bring this back to colleagues and help them?
This workshop gives participants an effective structure to use and questions to ask each time they build a new narrative or adjust an existing one. These tools are simple and straightforward, making them easy to share with colleagues as a common framework.
We strive to co-create spaces of meaningful connection and belonging (these workshops are not webinars). We encourage and model frequent screen and body breaks. We believe collective learning leads to the most innovative and effective outcomes.
This training will be co-facilitated by Ian Madrigal, creative activist and political strategist behind the viral Monopoly Man appearances in Congress, the shaming of DHS Secretary Kirstjen Nielsen at a Mexican restaurant, the literal troll of Mark Zuckerberg and trainer with Center for Story-based Strategy.
This training invites attendees to:
- Learn to connect their goals to specific audiences that need to be motivated or persuaded.
- Discuss how to break down audiences into distinct groups and understand the unique motivations of each.
- Discuss how to consider and address equity challenges within your current narratives and messaging.
- Ideate with peers, consultants and funders from the nonprofit sector about how to more effectively develop new narratives or adjust existing key messages.
- Grow your network of nonprofit industry leaders to continue the conversation.
The virtual training will take place over Zoom.
We provide a link to our resource folder and slide deck draft 24 hours before the session as well as enable live transcription and closed caption during the live Zoom session. Our sessions are recorded (absent any technical difficulties) and can be accessed on our website a few days after the event.
Seats are limited and reserved on a first-come first-served basis.