You are here

blue and green background with speech bubbles overlaying one another with red circle on top that has white text: communicating your brand & key messaging

Roundtable: Communicating Your Brand & Key Messaging Through an Equity Lens: February 16, 2022

This event has passed—you can find the recording and resources below. Join a group of nonprofit leaders & staff to explore Communicating Your Brand & Key Messages during a 2-hour Virtual Roundtable. Your brand is your identity and reputation—the why, how and what of your organization—and a solid brand is central to building long-term social goals, while strengthening trust, cohesion, and capacity. Join rootid for a discussion-style roundtable about ways to shape your brand identity and messaging through the lens of equity.

Event Resources: Recording  |  Transcript  |  Slide Deck  |  Engagement Tool

This roundtable will be co-facilitated by Sia Magadan & Val Neumark, educators, facilitators and coaches focused on using communications, design-thinking and technology as vehicles to advance equity.

Our aim is to humanize our virtual spaces as much as possible—these workshops are not webinars—we focus our time together on interactivity and connection, including frequent screen and body breaks. 

This discussion room-style agenda invites attendees to:

  • Identify aspirational audiences and examine where current communications have gone wrong in conveying organizational values and mission.
  • Craft new key messages that more effectively communicate.
  • Develop a plan to test, engage & build audience trust.
  • Grow your network of nonprofit industry leaders to continue the conversation.

After the breakouts & discussions, we will walk through a value-centered, planning framework.


We provide a link to our resource folder and slide deck draft 24 hours before the session as well as enable live transcription and closed caption during the live Zoom session. Our sessions are recorded (absent any technical difficulties) and can be accessed on our website a few days after the event.

Seats are limited and reserved on a first-come first-served basis.