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Brand Strategy

The Esperanza Education Fund

The Esperanza Education Fund provides college scholarships and professional mentorship to immigrant students regardless of national origin, ethnicity, or immigration status. Rootid was hired to revitalize their branding, design a new logo, develop print and digital communications templates, and design and build their website. 

Ella Baker Center

The Ella Baker Center works locally, statewide, and nationally to end mass incarceration and criminalization. They work to mobilize everyday people to build power and prosperity in our communities through reinvestment, policy change and redefining safety. For 20 years, the Ella Baker Center has formed unlikely coalitions and won positive change that breaks the cycle of disinvestment and incarceration in communities of color.

Center for International Environmental Law (CIEL)

Since 1989, CIEL has used the power of law to protect the environment, promote human rights and ensure a just and sustainable society.

With offices in Washington, DC, and Geneva, Switzerland, CIEL’s team of attorneys, policy experts, and support staff works to provide legal counsel and advocacy, policy research, and capacity building across our four program areas: Climate & Energy, Environmental Health, Human Rights & Environment, and People, Land, & Resources.

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