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Content & Marketing Strategy

The Esperanza Education Fund

The Esperanza Education Fund provides college scholarships and professional mentorship to immigrant students regardless of national origin, ethnicity, or immigration status. Rootid was hired to revitalize their branding, design a new logo, develop print and digital communications templates, and design and build their website. 

Essential Access Health

The Essential Access Health (previously California Family Health Council) has a long track record of championing quality sexual and reproductive heath care, but felt their online branding did not accurately reflect the impact that they had in the community.  In addition, their capacity to capture marketing leads and the online tools they used to support their programs needed to be updated.

Justice for Families

Justice for Families (J4F) is a national alliance of local organizations committed to ending the youth incarceration epidemic. They are founded and run by parents and families who have experienced the juvenile justice system with their children. 

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