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Content & Marketing Strategy

The Esperanza Education Fund

The Esperanza Education Fund provides college scholarships and professional mentorship to immigrant students regardless of national origin, ethnicity, or immigration status. Rootid was hired to revitalize their branding, design a new logo, develop print and digital communications templates, and design and build their website. 

Essential Access Health

The Essential Access Health (previously California Family Health Council) has a long track record of championing quality sexual and reproductive heath care, but felt their online branding did not accurately reflect the impact that they had in the community.  In addition, their capacity to capture marketing leads and the online tools they used to support their programs needed to be updated.

Justice for Families

Justice for Families (J4F) is a national alliance of local organizations committed to ending the youth incarceration epidemic. They are founded and run by parents and families who have experienced the juvenile justice system with their children. 

DigitWhiz

When we started working with DigitWhiz in December 2010, who knew where we would end up. Founder and CEO Kasey Brown wanted to change the design of her math game website so that it felt more “real”. The games she and her programmer, Elliot Feingold, had built had amazing content, but needed some help in the delivery and messaging. Our intent was to for students to get excited to play and for parents and teachers to receive the stats they needed to assess student progress.

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