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Essential Access Health
The Essential Access Health (previously California Family Health Council) has a long track record of championing quality sexual and reproductive heath care, felt their online branding did not accurately reflect the impact that they had in the community. In addition, their capacity to capture marketing leads and the online tools they used to support their programs needed to be updated.
The process began with an in-depth constituent group assessment process. After receiving feedback from various stakeholders through focus groups, surveys and 1:1 interviews, we refined the site architecture and website workflows, to help the different constituent groups get the information they sought quickly and easily.
After overlaying the custom branding on the site wireframes, we built a custom Drupal backend with ecommerce solution to sell health information materials, as well as built a custom print on demand system that helped clinics customize and print patient education materials. Next we integrated database solutions to help capture marketing leads, provide online donation support, and manage events.
Since 2012, we have deepened our relationship with now renamed Essential Access Health to provide on-going marketing, user research, print and web support across their various projects and sub-brands including, Teensource.org, Talk With Your Kids, MyHealthMyInfo, and more. From campaign design, microsite development, custom 3rd party integrations and publications, we are proud to be a partner of this truly impactful organization.