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Essential Access Health

Essential Access Health Projects Since 2012

The Essential Access Health (previously California Family Health Council) has a long track record of championing quality sexual and reproductive heath care, felt their online branding did not accurately reflect the impact that they had in the community. In addition, their capacity to capture marketing leads and the online tools they used to support their programs needed to be updated.

The process began with an in-depth constituent group assessment process. After receiving feedback from various stakeholders through focus groups, surveys and 1:1 interviews, we refined the site architecture and website workflows, to help the different constituent groups get the information they sought quickly and easily.

After overlaying the custom branding on the site wireframes, we built a custom Drupal backend with ecommerce solution to sell health information materials, as well as built a custom print on demand system that helped clinics customize and print patient education materials. Next we integrated database solutions to help capture marketing leads, provide online donation support, and manage events.

Since 2012, we have deepened our relationship with now renamed Essential Access Health to provide on-going marketing, user research, print and web support across their various projects and sub-brands including, Teensource.org, Talk With Your Kids, MyHealthMyInfo, and more. From campaign design, microsite development, custom 3rd party integrations and publications, we are proud to be a partner of this truly impactful organization.

Our testing with Central Valley youth went very well and they LOVED both ads. We have gone live on Instagram and so far our clinic finder page hits are up 30% compared to last month!
Amy Moy
Co-CEO

more from this project

Central Valley Campaign Instagram Ads

Central Valley Campaign Instagram Ads

Women's Guide + Report

Women's Guide + Report

Talk With Your Kids Infographic & Companion Web App

Talk With Your Kids Infographic & Companion Web App

Keep It Confidential Campaign Assets and Website

Keep It Confidential Campaign Assets and Website

Teensource Report

Teensource Report

Teensource Clinic Print Piece

Teensource Clinic Print Piece

Teensource Social Media

Teensource Social Media
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