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Habitat For Humanity Philadelphia

Habitat for Humanity Philadelphia Logo

Habitat for Humanity is a worldwide brand that works in a very local way.  Affiliates leverage the brand recognition to serve local communities utilizing local funding and local volunteers to provide low-income families with affordable homeownership opportunities.  Our mission was two parts: update the online branding to reflect the organization’s success and create a dynamic website that was easy to use while serving as a lead generation tool.

The process began with a comprehensive assessment of site/information architecture, building out clear pathways for users to take action and further engage with the organization through volunteer, donation and homeownership opportunities.  With a better understanding of the site audiences we then created a design that gave the site a specific Philadelphia feel.

Beneath the design, we built a custom Drupal solution that helped staff members maintain and update web content.   The affiliate also was interested in a SalesForce integration that would help create lead generation and constituent information capture.

Rootid worked with us to identify a site structure and aesthetic that best suited our needs as a non-profit, and helped us articulate our message through a dynamic and user-friendly website. The site allows us clearly communicate on our local impact, builds our online presence as a dynamic non-profit, and serves as a versatile tool for interacting with our community.
Henry Randolph
Development Manager

more from this project


Habitat for Humanity Wireframes


Habitat for Humanity Website