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Habitat For Humanity Philadelphia
Habitat for Humanity is a worldwide brand that works in a very local way. Affiliates leverage the brand recognition to serve local communities utilizing local funding and local volunteers to provide low-income families with affordable homeownership opportunities. Our mission was two parts: update the online branding to reflect the organization’s success and create a dynamic website that was easy to use while serving as a lead generation tool.
The process began with a comprehensive assessment of site/information architecture, building out clear pathways for users to take action and further engage with the organization through volunteer, donation and homeownership opportunities. With a better understanding of the site audiences we then created a design that gave the site a specific Philadelphia feel.
Beneath the design, we built a custom Drupal solution that helped staff members maintain and update web content. The affiliate also was interested in a SalesForce integration that would help create lead generation and constituent information capture.