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Information Architecture & UX Design

Contra Costa College

Contra Costa College is a community college in the San Francisco Bay Area serving a diverse and thriving student body. Through a full rebrand and redesign process, Rootid was able to update their visual language and marketing assets to transform their approach and drastically increase their student applications.

Contra Costa College was ripe for a brand revitalization and with a wide variety of transferable education institution experience, we were ready to support their endeavor.

The Esperanza Education Fund

The Esperanza Education Fund provides college scholarships and professional mentorship to immigrant students regardless of national origin, ethnicity, or immigration status. Rootid was hired to revitalize their branding, design a new logo, develop print and digital communications templates, and design and build their website. 

Ella Baker Center

The Ella Baker Center works locally, statewide, and nationally to end mass incarceration and criminalization. They work to mobilize everyday people to build power and prosperity in our communities through reinvestment, policy change and redefining safety. For 20 years, the Ella Baker Center has formed unlikely coalitions and won positive change that breaks the cycle of disinvestment and incarceration in communities of color.

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