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Information Architecture & UX Design

Habitat For Humanity Philadelphia

Habitat for Humanity is a worldwide brand that works in a very local way.  Affiliates leverage the brand recognition to serve local communities utilizing local funding and local volunteers to provide low-income families with affordable homeownership opportunities.  Our mission was two parts: update the online branding to reflect the organization’s success and create a dynamic website that was easy to use while serving as a lead generation tool.

United Way Of Central New Mexico

The UWCNM has served the central New Mexico region by strengthening families independence; providing income assistance to community members with disabilities and housing needs; and creating solutions for health issues related to family violence, community hunger and healthy living initiatives. The organization’s broad scope of work has impacted many lives in the community. Rootid was hired to showcase these successes, while providing a platform to engage more constituents and have a deeper impact within their community.

Labor Notes

Labor Notes is a media and organizing project that has been the voice of union activists who want to put the movement back in the labor movement since 1979. Through their magazine, website, books, conferences and workshops, they promote organizing, aggressive strategies to fight concessions, alliances with workers’ centers, and unions that are run by their members. 


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