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LightHawk's mission is to champion environmental protection through the unique perspective of flight and they do so by providing non-profits with free flights throughout North and Central America. The information and images gathered from above help to inform and educate as well as serve as a check and balance to monitor those who safeguard our natural resources.
Rootid was hired to provide communications consultation, website design & development, custom artwork creation and provide a platform to support their Salesforce database information. We began the project with a thorough intake, discussing who they were as an organization, their history and how they were looking to evolve moving forward. We wanted to create a product that was engaging and effective— helping LightHawk to attract new audiences and expand their client base. The site created was optimized for a large range of devices and has a "look and feel" that depicts the amazing work LightHawk provides to our communities.
Update: This website recieved a 2014 Davey Award in Website Activism.