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United Way Of Central New Mexico
The UWCNM has served the central New Mexico region by strengthening families independence; providing income assistance to community members with disabilities and housing needs; and creating solutions for health issues related to family violence, community hunger and healthy living initiatives. The organization’s broad scope of work has impacted many lives in the community. Rootid was hired to showcase these successes, while providing a platform to engage more constituents and have a deeper impact within their community.
The process began with an in-depth stakeholder interview and user experience assessment. We then created a visual language that better represented the mission and core values of their community. Next, we refined the site architecture and website workflows, to help the different constituent groups get the information they sought quickly and easily. Finally, we developed the site using Drupal and trained staff members to easily update content and maintain the site on-going.