We don’t talk much about food and drink on Rootid’s blog, but when you’re getting ready for a 3 day trip to New Orleans for the NTEN conference, you have to plan accordingly.

If you’ve been to New Orleans, you know that the Crescent City has some of the best music, cuisine and bars in the world. If you haven’t been there before, and you’re planning a trip, then you’re in for a treat!

I’ve been fortunate enough to visit on several occasions for conferences, and have put together this list of amazing local eats, cafes and bars.

If you’re going for a conference, then you’re likely going to be located near the conference center. This list is curated to ensure that you can easily access these spots within a 20-30 minute walk depending on where you are staying.

A Map of Our Favorites

Cochon Butcher

You can’t leave New Orleans without heading over to Cochon Butcher. Butcher, as it’s commonly referred to, is connected to the world renowned Cochon restaurant, run by James Beard award-winning chefs Donald Link and Stephen Stryjewski.

The menu is a take on an old world butcher with a cajun flair. Items range from a the muffaletta (my favorite) to the hot boudin. All the meats are smoked or cured in-house. They also have a great selection of beer and wine. I also love their homemade pickles!

Butcher is a perfect place for a quick conference escape since it’s is within a short walk of the convention center.

If there’s no other place you make it to, go here.

Willie Mae's Scotch House

Nothing says soul food like fried chicken. Wilie Mae’s Scotch House holds the Food Network and Travel channels title belt for the best fried chicken, so don’t miss out on this one.

This New Orleans gem is run by 3rd generation Seaton family members, and they still use the original recipes. If you don’t want fried chicken, there are a wide variety of other soul food classics to choose from.

Just make sure you get here early. A line starts to form before the restaurant opens, so if you don’t plan accordingly, you might miss your next conference session (it would be worth it if you did).

Johnny's Po-Boys

Johnny's Po-Boys doesn’t look like much from the outside, but what they’re cooking inside might change your life.

Johnny's is the oldest family-owned restaurant in New Orleans. You can smell the love when you walk in the door. It features classic southern cooking in a red plaid plastic tablecloth setting.

The menu is large, so you can come back over and over if you want to try different features like alligator sausage po-boy, crawfish po-boy, or an oyster po-boy… oh yeah they do have other incredible dishes that aren’t po-boys too.  

Cafe Beignet

Nothing says New Orleans quite like a freshly fried beignet with a pile of powdered sugar on top. Hey, I never said eating in New Orleans was healthy!

Although most people are familiar with the world-famous Cafe du Monde, I prefer the more reserved Cafe Beignet located in the French Quarter. It feels more like a neighborhood cafe with a quieter atmosphere, and fewer tourists hawking over you while they wait to steal your table as soon as you take your last bite.

This isn’t that close to the conference center, but it's worth the trip. Plan an early morning planned to make sure you get your fill of this classic.  Order your beignet with a cappuccino for the full experience.

The Courtyard Brewery

If you like beer, then don’t miss out on this funky little spot close to the conference center. When you arrive, you might think you’re lost. The brewery looks like a little shipping container plopped down on a vacant lot. It actually might be....

Despite its appearance, The Courtyard Brewery is quickly becoming one of the places for beer geeks to frequent with its wide variety of brews. In addition to serving beers they brew on location, Courtyard has a great list of other breweries from across the country.

Stop by and have a few in their outdoor “courtyard” with friends or soon-to-be-friends.

The Rusty Nail

An urban oasis that was carved out of a rough looking building, the Rusty Nail sports a beautiful outdoor patio that is perfect for those warm New Orleans evenings. It’s located close to the convention center, so you can take the edge off after a day of sitting in seminars.

Their drink list features a number of classic cocktails with a twist, or enjoy one of their several beers on tap. They always have a good line up and can provide something for everyone no matter your preference.

The Spotted Cat

Of course, you can’t have a Best of New Orleans list without mentioning music. There are literally hundreds of places to choose from when it comes to live music in New Orleans.  I’ve been to many of them, but for some reason, I always like the Spotted Cat - the quintessential New Orleans Jazz club.

For some reason I have a soft spot in my heart for The Cat. Perhaps it is because it's one of the first places I visited my first time in New Orleans.

Are there better venues? Yes. However, The Spotted Cat always has a great atmosphere, and a small enough space where you’re basically standing right next to the band all night. It just feels good.

Check it out. They have free live music there 7 nights a week.

Your website visitor's data is at risk. If you haven't heard about the legislation altering Internet privacy protections that recently passed through Congress, and is likely going to be signed by President Trump, now is the time to get up to speed.

Website encryption has been slowly increasing in importance with search engines, and has popped into the news from time to time due to data breeches at major international companies. Now, there is new reason to be concerned about website users' data being protected.

About the Congressional Vote on Internet Privacy

News outlets have been reporting that any data not encrypted that comes across the wire is going to be fair game for internet providers to collect and sell to anyone that wants it and there is nothing that individuals will be able to do to opt-out or prevent this from happening. While the time to switch to exclusively serving your site with https has long come and gone, this is one more good reason to do so.

Switching your website to load on HTTPS will encrypt the content of all communications between your website and the user accessing the site.

Safeguarding your customer's privacy is vital, since not just advertisers will be able to buy this data. Companies that are concerned about whistleblowers may purchase the internet traffic history of their employees, see what sites they visit, and any actions they took online.

Even when it's not as dramatic as that, this personal information being up for sale to anyone means that all of your users internet traffic is essentially public, and not everyone will want the organizations they donate to be public information.

How Does HTTPS Protect Your Users' Data

The good news is, there's never been more options for getting HTTPS/SSL set up for your website.

Rootid recommends our clients host their sites on Pantheon, and if that's where your site is then using the free SSL from CloudFlare is a quick and inexpensive option for getting your site traffic encrypted.

CloudFlare can be installed on your website server no matter where you host your site, in fact.

Best part: it's FREE!

If you run your own server you can use the certbot provided by Let's Encrypt, which is also a free option.

If you're on a shared server your options there a lots of options to purchase and install an affordable certificate. Generally, you can get one for $20-$30 per year.

Get Started Installing an SSL Certificate on Your Website

So when should you start?

Now!

The process to get a certificate setup is usually quick easy to complete.

Are You Losing Donations Due to HTTPS?

Statistics show that HTTPS drastically increases the amount of money that your website can raise.

Donors have more trust in sites loaded over HTTPS, and feel more secure in trusting your brand.

There are a lot of other ways to increase your donations. When Rootid has implemented these simple strategies for our clients, we've seen increases in online donations by over 100%.

Think about it. Would you be more likely to trust the intentions of a banner ad or the person sitting across from you at brunch? A recommendation between friends is always going to carry more weight than an organization-sponsored advertisement. There’s just one problem...

We can’t control it.

Sure, we may do our best to create advocates, but we’re not working with puppet strings here (and we wouldn’t want to be). Something has to incite readers to action. Fortunately, we live in a day and age where word-of-mouth has given rise to a more amplified version of itself: word-of-text. Even the most well executed campaigns can’t hold a candle to sincere advocates taking to social media. That’s why we’ve compiled a list of eight organizations with exemplary integrations. Take a look:

8. One.org

One leans on social proof to encourage third-party follows. By showcasing their impressive numbers, they demonstrate authentic support for their mission—which comes across as implied word-of-text.  

7. StJude.org

St. Jude’s website includes an unobtrusive share button at the bottom of each page, which—once clicked—reveals a variety of social media options. Nice and simple.

6. PacificEnvironment.org

Pacific Environment introduces one of our favorite integrations to the list: click-to-tweet messages. Not only do they enable visitors to spread the word to their own followers, they take the pressure off by providing a visible social script.

5. PBS.org

PBS curates their social content by highlighting their most recent tweet alongside popular hashtags and follow links, making it easy to join the conversation.

4. Care.org

Care takes this a step further by adding an embedded Facebook widget.

3. Amnesty.org

Amnesty has made several of our highlight lists, and this is one is no different—for good reason. Their social media section offers a variety of quick and easy ways to spread the word.

2. DoSomething.org

Do Something has a unique approach to social integration—and advocacy itself, for that matter. They help visitors find ways to participate based on their interests and how much time they’re willing to spend. Example: A few quick, exploratory clicks brought up a selfie campaign using social media.

1. PerpetualLineup.org

Perpetual Lineup provides click-to-tweet quotes in-line with their message, making shares even more relevant and appealing.

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Note that each of these examples made the experience simple and painless for visitors. Remember, people are busy. We have a small window of time to catch their interest and an even smaller window to convert that interest into action. Use both wisely.

Need help with your social? Drop us a line »

Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything like us, you wouldn’t make a return visit anytime soon.

Now shift that scenario from a store to a website.

The same principles apply. If the navigation isn’t clear and inviting, chances are, you won’t bookmark it to visit again—or worse, you’ll leave without exploring any further. So, what can be done to save our own websites from this fictional fate? Let’s take a look at six organizations with an abundance of navigational inspiration.

6. Earthjustice.org

EarthJustice uses color-coded horizontal navigation to differentiate informational tabs from calls-to-action. Upon hover, second and tertiary levels drop down in easy to follow menus.

5. Headlands.org

Headlands Center for the Arts also color codes their horizontal navigation, but instead it’s upon hover, where secondary levels are highlighted.

4. GatesFoundation.org

The Bill & Melinda Gates Foundation uses a minimalist approach by containing its navigation within a menu symbol in the upper left corner. Once clicked, vertical categories appear on the left side with dropdown arrows to expose further sublevels.

3. Comedy Central

Comedy Central has a horizontal navigation that changes color and drops down upon hover, displaying alphabetized secondary menus.

2. AIGA.org

AIGA differentiates itself by dropping a semi-transparent gradient over the content, upon hovering over its horizontal navigation. Visitors can focus on navigational options, while still viewing the page they landed on.

1. HugeInc.com

This larger full screen overlay is responsive friendly, and gives you the ability to tuck away your main navigation items while still giving them full attention when called upon. A little bit more intense than the AIGA example, but another well designed and engaging option.

Navigation and Donations

You'd be surprised how much navigation can affect the amount of donations that your website receives. To help navigate this, we've put together a comprehensive guide to boosting your organization's online donations.

We demystify the technology and strategies that make it easy to raise more money.

Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on display?

Your audience wants to connect with you. They want to relate and invest in your success. But to do so, you have to let them in on the narrative. That’s why timelines are so popular in web design right now. With a few clicks, audiences are able to see an organization’s impact through solid, qualitative facts that stick with them. When executed properly, they might even encourage your visitors to become part of your future—but how?

Don’t worry. We’ve searched far and wide for seven of the best tips and examples to inspire you.

7. Don’t be afraid to think outside the box.

Example: Thomson’s “How Music Travels: The Evolution of Western Dance Music”
→  Not only does it animate of its own accord, it actually builds into an infographic!

6. Encourage interaction.

Example: The Guardian’s Arab Spring: An Interactive Timeline of Middle East Protests
→  You’re given a throttle, of sorts, to zoom through history from an interesting angle. 

5. Enable sharing.

Example: Microsoft Research
→  Microsoft reinforces its familiarity by mimicking widgets from its newer-gen startup screens, and then offers plenty of opportunity to spread the word.

4. Entertain while you educate.

Example: Museum of the American Revolution
→  With its clickable plaques and stunning visuals, it’s almost like strolling through an actual exhibit.

3. Complement the rest of your website.

Example: The Anne Frank House
→  This beautiful timeline is consistent with the museum’s muted colors, textures, and imagery.

2. Hold your audience’s attention.

Example: Amnesty International
→  Treat it like a PowerPoint presentation. Text should be kept brief and to the point.

1. Above all else, make sure it works!

Example: Knight Lab’s Timeline plugin.
→  What good is information if it’s inaccessible? Using a clean, functional template can ensure your timeline works for and not against you.

And there you have it! Which timelines drew your attention the most? Are you thinking of implementing one for your own organization? Drop us a line » 

Telling a Story to Help Engage Users

Engaging online users is critical to building a long term relationship, that will ultimately lead to support - whether it's time, treasure or talent.

We've put together a comprehensive guide that demystifies the strategies and technology that can help you generate more donations online. Many of the solutions are easier than you think.

Designing a new website, or redesigning your old website, is a large project to undertake. Larger than most people think.

According to SME Website Statistic, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. So, the price of a web design failure can be high.

Don’t worry! This post will start you on the path to a successful website project today.

We’ll cover four key areas to discuss internally with your team BEFORE you start the website project.

Though our team walks our clients through this process during every project, overwhelmingly, clients that have done internal work before we begin the project have greater success.

Organizational Strategy and Goals

A website does not get designed in a vacuum.

Meaning: your website is one of the foundational pieces of your marketing strategy, so it should help your organization move towards its long-term goals.

Ask yourself how your website can support your goals to boost online donations, organizational memberships, email sign-ups, social engagement, etc.

What obstacles are currently preventing success?

For most people, the obstacles that are preventing success fall into a few categories.

1. Brand and Design: “Our website looks like it’s from the GeoCities era!”

OK - maybe it’s not that bad, but a brand refresh can go a long way to build trust with your constituencies, and position your organization as a leader.

Think about the specific elements that might need updating: logo, color palette, fonts, content language, etc.

2. UX Design and Architectural: “Our users report it’s hard to find stuff.”

This is common comment that we hear from organizations looking to update their website.

The solution:

Gather a better understanding of who your audience is, and what they are trying to accomplish when they get there.

Stakeholder interviews can be extremely effective method for gathering this information.

3. System Integration: “Our website and CRM don’t talk to each other.”

Ever downloaded a CSV from one system and uploaded it into your CRM?

I thought so. We all have had that *pleasure*.

If systems don’t talk, they suck up valuable staff resources. Now’s the time to get serious about integration. Investing some money today will pay off in the long run.

4. Staff Training: “I can’t update our website content.”

In the age of content marketing, control of your website is a must. Your visitors expect fresh content constantly.

Bottom line:

Make sure you you get trained on how to manage your website.

Great, I have my obstacles, now what?

It’s important to provide context to the obstacles. Once identified, it’s important to better understand how they contribute to your goals not getting met.

For example: “I spend so much time downloading and uploading CSV’s to our CRM, that I can’t follow-up to thank our donors.”

Know Your Audience

I can’t stress how important this element is:

It’s hard to engage an audience that you don’t fully understand. Take the time to get to know and understand them.  Your success counts on it.

Your organization should have a clear description for each audience group your work with and the top 3 things that you want them to do.

Do you know what they do on your site currently?

Do you know what you WANT them to do on your site?

Notice: there is a big difference between what they do, and what you’d like them to do. This is an important distinction.

How do you measure success on our website?

It’s hard to measure if you never set goals.

We find that many people don’t set goals because they don’t want to know if they’re not meeting them. Failure is not celebrated enough.

Failure to meet a goal can be as bad as blowing a goal out of the water because maybe you set your expectations too low.

At the end of the day, you need establish what you’re going to measure and how you’re going to measure it.

How to get started

Getting this conversation started can be difficult, especially in an organization that has a lot of voices to be heard.  Here are some keys:

1. Set expectations that you would like to hear all staff thoughts on these matters, but not all suggestions provided will be implemented on the new website. It’s important to establish this early and often.

2. Internal surveys can be helpful to facilitate this process.

3. Make sure to engage senior staff early in the planning process.  Getting their buy-in on the project is extremely important.

4. Download our comprehensive guide that breaks down the technology and strategies into easy to follow steps. The solutions are simpler than you think.