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brand development

Rootid's Print is Not Dead
By Carrie Butler on November 9, 2017
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
Rootid brandUP Campaign Winner - Root & Rebound
By Andrew Goldsworthy on December 6, 2016
Rootid is very excited to announce the 2016 brandUP winner - Root & Rebound. We're thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.Read more.
Developing a Mood board
By Valerie Neumark on September 8, 2016
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps. Below we've written out a step by step...Read more.
American Rivers Brand Refresh and Wordpress Website
By Andrew Goldsworthy on June 15, 2016
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless...Read more.
Lean Your Style Guide
By Valerie Neumark on May 31, 2016
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is...Read more.
Great Corporate Logo Samples
By Valerie Neumark on September 15, 2015
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity,...Read more.
Infographic: Access to Technology Advances Gender Equality
By Valerie Neumark on December 17, 2014
Infographics are all the rage and come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go. Our goal was to use as...Read more.
Rootid's Quick Branding Tips
By Valerie Neumark on June 2, 2014
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things: Your Mission – This includes...Read more.
Collaboration Builds Community
By Valerie Neumark on April 13, 2014
Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations. Whether you're rebranding your organization, adjusting marketing strategies or simply gathering data to ensure you're serving your...Read more.
Website Strategy Tips  2014
By Valerie Neumark on March 21, 2014
Deciding which marketing channels you want to focus on and what you want to present on those channels can be challenging. Many organizations and companies try to "do it all" and find that they are not getting the results they had hoped for. If you'...Read more.
Revitalizing Your Brand
By Valerie Neumark on March 18, 2014
Revitalizing your brand is not often easy and means assessing where you came from, where you are now, and where you want to go from here. It can often feel like you are starting your branding process over from the beginning, and though it will be a...Read more.
Visual Consistency Guide
By Valerie Neumark on March 17, 2014
Maintaining a consistent visual presence is hard. Creating a quick brand guide can help you ensure everyone in your organization is maintaining a consistency in all of your marketing materials. Here's how to get started in 4 simple steps! 1. Pick 1-...Read more.
How to build mood boards
By Valerie Neumark on March 6, 2014
A mood or vision board can be a lot of things, but the most successful are small collages that end up feeling a little like an art therapy exercise. Building a brand is hard. Mood boarding is a great way to help you and your team build a visual...Read more.
John Dewey Educational Psychologist
By Valerie Neumark on February 27, 2014
Educating...I mean Engaging Your Community We throw around this idea of using stories to engage your community, audience, and site users a lot. I would say, most people take for granted that this is true and that it works to keep people interested...Read more.
Empathetic Marketing
By Valerie Neumark on January 2, 2014
Outrospective Marketing in the 21 st Century Conversion levels, effective mixed-media strategies, integrity of core brand promise, optimization…and synergy, what does all this jargon actually give you? As a company, we talk a lot about starting...Read more.

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