Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
Rootid is very excited to announce the 2016 brandUP winner - Root & Rebound. We're thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.Read more.
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps. Below we've written out a step by step...Read more.
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless...Read more.
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is...Read more.
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity,...Read more.
Infographics are all the rage and come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go. Our goal was to use as...Read more.
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things: Your Mission – This includes...Read more.
Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations. Whether you're rebranding your organization, adjusting marketing strategies or simply gathering data to ensure you're serving your...Read more.
Deciding which marketing channels you want to focus on and what you want to present on those channels can be challenging. Many organizations and companies try to "do it all" and find that they are not getting the results they had hoped for. If you'...Read more.
Revitalizing your brand is not often easy and means assessing where you came from, where you are now, and where you want to go from here. It can often feel like you are starting your branding process over from the beginning, and though it will be a...Read more.
Maintaining a consistent visual presence is hard. Creating a quick brand guide can help you ensure everyone in your organization is maintaining a consistency in all of your marketing materials. Here's how to get started in 4 simple steps! 1. Pick 1-...Read more.
A mood or vision board can be a lot of things, but the most successful are small collages that end up feeling a little like an art therapy exercise. Building a brand is hard. Mood boarding is a great way to help you and your team build a visual...Read more.
Educating...I mean Engaging Your Community We throw around this idea of using stories to engage your community, audience, and site users a lot. I would say, most people take for granted that this is true and that it works to keep people interested...Read more.
Outrospective Marketing in the 21 st Century Conversion levels, effective mixed-media strategies, integrity of core brand promise, optimization…and synergy, what does all this jargon actually give you? As a company, we talk a lot about starting...Read more.
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps.
You do not need to be a typographic guru to know what fonts look good together and what ones don't. Focus on personality and legibility.
The first font you choose should be something that you would want to use for headers on your print and web materials (show something with some ‘character/ personality’). The second font you choose should be something that is easier to read and will work well as body text across your print and web materials. Choosing a font family that is flexible and has thin/narrow options, bold, extended and black will get you the furthest.
2. CREATE A COLOR PALETTE
2-3 colors is fine, you do not need a huge assortment to feel visually cohesive— less is more.
Overall, it is good to pick 1-2 brighter colors to use for accents and then think about something additional that is more neutral.
Also consider using lighter and darker tones of the same color (hue) you are already using...lightening up (adding white) to your header color and then using it for a sub-header is a nice way to have something feel cohesive without needing to choose an additional color— make sure everything you choose goes with your logo as well.
3. PATTERN & TEXTURE
Not everyone likes or wants texture, but it should be considered either way. If you already know you want your colors and backgrounds to be flat, that is still a texture...
Show Visually: ie. flat, smooth, clean, etc. Or maybe you want a little more of a grunge feel, or something else that has a tactile or 3-D quality to it.
Choose 1-3 main photos and/or illustrations and another 4-7 images that you can use interchangeably across all of your materials.
Make sure the images you choose (as a collection) show the core values of your organization, campaign, project or idea.
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components and rules to maintain brand consistency and cohesion, but this does not need to be the next Iliad.
Your basic style guide needs to have some examples of your brand’s personality, how it talks about itself in different circumstances and then examples of the visuals that support this messaging. I have seen a lot of style guides during my tenure as a graphic designer and brand strategist, and more often than not I come away thinking, “Half of that was not necessary and only would confuse people who are not used to looking at or using this type of thing.” Keep it short and sweet, less is more.
Here are the basics:
1. Come up with a concise list of frequently asked questions about your organization and then answer them clearly with the tone and feel that you want others to use. This gives your brand champions/staff members/volunteers easy talking points without bogging them down in concept and explanations. Show don't tell.
2. Provide examples of how your logo can and should be used across your various marketing channels and materials so that people using your logo do not stretch or deform it. Remember to show black, white and colored backgrounds as well as in print and for the web.
3. Identify primary and secondary color palettes. If you really only want neutral tones with one pop of color used, show that, but make sure you have a enough secondary colors that your brand will feel consistent and unified without feeling dull and flat. Many organizations/associations have silos to their programs, so being able to color code these different areas is often useful.
4. Provide font families for print and web. If you are not providing people with fonts that you have purchased, make sure that you choose some strong, free web fonts. Always using Arial can get pretty boring, so look into widely used Google Fonts. Their library has gotten pretty extensive now and you can find some good stuff. In this section of your guide, you also want to show people how to layout text. Show a few samples of headlines, headings, sub-headings, body text, quotes, bulleted lists and provide line-heights and letter-spacing notes.
5. Include photography and iconography examples. Your look and feel is important as well as any sensitivities you want to make sure brand messengers are aware of. Showing samples of good photography (even if it is stock) that illustrate the correct tone as well as any color or texture treatments is important to make available.
Final Note: It is important to provide guidance to those who are going to create print and/or digital assets that support your brand. It is also important to have your brand messaging and visual identity clear, consistent and cohesive. However, this can be easily accomplished in under 20 pages. Keep it simple.
Need help with your branding or building a style guide? We can help! Contact us at email@example.com
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
“88% of respondents indicated that they understood, retained or used information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices.”
The key is understanding when and how to leverage that preference. Print collateral is best used in strategic settings, where you’re in a position to provide something tangible—something that either lends credibility (banners, signs, swag, etc.) or encourages engagement (programs, forms, business cards, etc.) Take Full Circle Fund’s yearly UNITE event, for example.
By utilizing print, we were able to set a festive and informative tone at SF Jazz. Everything was branded and strategically placed—from the stickers on the mini-wine bottles to the programs highlighting Full Circle Fund’s grant cycle.
Even our new foldout business cards had to pull their weight, that night. In addition to providing basic contact information, they also listed our services, featured a client testimonial, and encouraged follow-up with a tear-off ticket (redeemable for a drink with a Rootid founder).
That’s not to say digital didn’t play a role, of course. No one can dispute social media’s role in creating awareness.
The point is, by recognizing print and digital’s individual advantages, we were able to help Bay Area guests discover and celebrate social change in their community. That, in and of itself, is a huge success!
Rootid is excited to announce the 2016 brandUP winner - Root & Rebound!
Founded in 2013, Root & Rebound works to increase access to justice and opportunity for people in reentry from prison and jail, and to educate and empower those who support them. Their goal is to strengthen the reentry infrastructure across the state of California, and to expand their work into other states, so that all people living with a criminal record in the United States have opportunities to thrive.
The Root & Rebound team brings amazing energy and expertise to justice reform, and we’re thrilled to be working with them!
This year, over 650,000 people will leave prison. The statistics of their challenges are staggering:
50% of recently released individuals will become homeless after reentry
66% will face long-term unemployment
67% will be re-arrested within 3 years of their release
These are startling figures. Sadly, they are not surprising given the labyrinth of complex barriers that have been erected in the criminal justice system for people upon reentry from incarceration.
When Root & Rebound first started, they served 100 people in a direct service model in their first year, but quickly ran into a maze of barriers across many facets of reentry. Their team figured if they, as attorneys, could not navigate this complex legal system, how could they expect social workers, case managers, individuals or families to do so.
In response, their staff of four, supported by ten interns spent 14 months researching and writing “Roadmap to Reentry: A California Legal Guide”— a comprehensive guide to navigating the reentry legal system.
Over the past year and a half since its launch, the Roadmap to Reentry has served as a powerful tool that has catalyzed the impact of Root & Rebound's work— empowering people to navigate complexities of the justice system.
Root & Rebound has moved this resource and associated training materials online with their Reentry Training Hub. Rootid will be working with Root & Rebound to continue to build out this hub, refine their marketing efforts around their mission work, and further expand their impact within California and across the country.
A Story of Reentry
Al's story of reentry is amazing. He is just one of many people that has been affected by the work at Root & Rebound.
Work Update: American Rivers Brand Refresh and Wordpress Web Development
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates.
We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below is a brief synopsis of how Rootid addressed the goals that were set forth.
Website Project Goals
American Rivers’ main goal was to establish themselves as a leader in the environmental space.
Though the organization had been (and continues to be) responsible for many policy successes, their team and organizational tendency to work more ‘behind the scenes,’ did not lend itself to a lot of visibility in the community at large. Their goal was to bring their brand voice front and center— becoming a more clear contributor to these environmental victories.
In summary, the project goals were:
Improved visual language and brand positioning—stronger use of imagery coupled with compelling and engaging content to increase traffic and engagement.
Improved information architecture and user experience—build interfaces that engage and immerse site visitors in environmental content, while also facilitating increased conversions.
Improve conversion rates—tie calls to action on the website more closely with the content that a site visitor is viewing on a given page. Reduce friction on conversion pathways.
Brand Positioning: Rich Imagery and Video
American Rivers has a massive library of rich photography and videos that are either produced in-house or by partners. Since many site visitors would never be able to experience first hand some of the remote places that American Rivers protects, Rootid set out to leverage their rich media throughout the site—immering site visitors into the various river ecosystems.
Rootid also built the home page with flexibility in mind—it has the capacity to both leverage video background loops as well as stand alone images and slideshows—all to bring rivers to life for site visitors.
Custom Wordpress Plug-in: River Cleanup Pledge and Social Aggregation
As part of the American Rivers National River Cleanup Anniversary, they released a campaign that encouraged community members nationwide to pledge to pickup 25 pieces of trash. When users take the pledge they are asked to identify their state. The custom plug-in then displays each state as a heat map to indicate how the state’s residents are performing compared to other states and you can explore state totals by hovering over them.
As part of the #WeAreRivers campaign, community members that post a photo on Facebook, Instagram or Twitter using the campaign hashtag, have their image aggregated into the Virtual Landfill below the map.
Increase Conversion Rates: Topic-Based Calls to Action
Rootid took two approaches to increase website conversion rates:
First, we built in the ability for content administrators to connect specific call to actions, onto each page of the site, based on the page’s topic. This ensures that every call to action was closely tied to the interest of the user.
For example, if a site visitor was on a page about dam removal, the call to action would specifically address an active dam removal campaign.
Secondly, we front loaded the steps that users perform to take action. We called these “quick actions.”
For example, on the homepage, users can now fill out a donation amount on the first screen rather than having to go to the donation form first. By asking users to make this first commitment, they are less likely to abandon the donation process in later steps.
Feature: User-Submitted Content
One of the main content strategies taking place at American Rivers is leveraging user generated content (UGC). UGC is one of the largest trends in online communications strategy, and stems from the idea that the web is no longer a static interface. Site visitors expect to be able to engage in their web experience as a contributor, not just a reader. Much of this is born from their social media experiences.
To address this strategy, Rootid built an online submission process for user-submitted content. American Rivers constituents can now submit stories, photography and videos directly on the website. This submission will be held in queue to be approved by website administrators and, after review, can be published quickly and easily.
Custom Analytics Implementation
Our team believes that success should always have measurable outcomes. That is why analytics are so important to web projects. It also provides information on how we can continue to improve projects over time and take on an iterative approach to achieve success.
Rootid’s analytics team created custom tracking capabilities to provide rich data around user behavior and engagement. We set-up analytics that will help the American Rivers and Rootid teams continue to work on improving content strategies that drive online conversions, as well as help better understand user behaviors.
Of course, this project is just the beginning. Now that we have in depth analytics in place, we can continue to work with the American Rivers team to improve conversion rates, attract new users, and engage existing users. Online communications strategy and success is a continuously iterative process—it’s important to make decisions based on data.
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity, appropriateness, distinction, and practicality.
First and foremost, a good logo is easy to recognize—it is versatile and of course memorable. Keeping it simple, means trying not to incorporate too many ideas into one image. Ask yourself, "What is the most important thing for people to understand about this brand? What is its most important value or service?"
Creating a beautiful mark is important, but the idea you are communicating to your audience is the key to this process. Begin by rooting any idea in the core values/inspiration of the business or organization you are designing a logo for. Keep in mind you are 'teaching' about this brand—visually representing its personality, values and what it does in a single idea. Not sure where to begin? Read our article How to Revitalize your Brand »
Creating something unique is not always the easiest thing considering the amount we are bombarded by advertisements and branding everywhere we look. That being said, every business and organization has something distinct that it provides to the world. Figuring out what that one thing is, is the key to its logo. For Rootid, we focus on collaboration and being rooted in the values of the organizations we work with...hence we have small roots coming out the bottom of the "r" in our logo. It is a simple idea, distinct and illustrates tour most important core value.
There are a lot of logos out there that are difficult to read, are combining too many different ideas and elements, or are impossible to reproduce across different media. A great logo takes all of this into consideration, and at the end of the day, is practical. Think about what your logo will look like as a square avatar on Facebook, or horizonatally across the top of a website. Will it still look good small on a business card as well as on a huge banner overlooking the freeway? When you are putting it on a t-shirt, does it have too many colors so it will be really, really expensive to reproduce and will need many different screens?You may not need all of these use cases, but it is important to consider them.
Though there does need to be a timeless quality to any great logo, there also needs be thought around its evolution. Businesses and organizations are organic in nature, they change and adapt as they grow and develop. Therefore, a logo that is created at 'founding' will not necessarily still suit you perfectly 3, 5, 10, 20 years down the line. Take a look at these logos of well known corporations and how they have changed over the years...just to give a sense of what to expect from your own logo's evolution.
A couple of places to go for inspiration...just don't copy someone else's work: LogoMoose | Dribble
Infographics are all the rage and come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go.
Our goal was to use as much of the branding from the Ignite online exhibition (a project of the Global Fund for Women), but make sure it felt like a stand alone piece as well. In my intial research, I found quite a few infographics that already used some of the statistics we wanted to put forth, but we wanted to tell the story from a place of empowerment and hope, rather than bitterness or negativity. Sometimes, this is a little hard when you are talking about gender inequalities...
In any case, let me share our process with you.
STEP 1: Figure out what the top 3 goals are.
In our case, as I said, it was to set a tone of empowerment and hope. It was to display important points in a visually appealing way that still expressed the weight and inequality of the information. And most of all... to tell a strong story—to guide our viewers from a place of superficial impressions to one of, "Wow! Can that be true? How can I help make this better?"
STEP 2: Nail down what statistics you want to use to tell your story.
It is important to drill down as fast as possible from "concepts & feelings" to "specifics & numbers." If it is still taking a paragraph to say what you want the reader to understand, then brainstorm a different way to get across your point. Or maybe, that point needs to be replaced with another. Even though you need to nail down your stats quickly, it is also important to always use your original goals as a touchpoint. Check back that you are not getting lost in the numbers and loosing the story.
STEP 3: Make a sketch or wireframe of how you want the information to be laid out on the page.
Your first wireframe should be as loose and general as possible. In our case, we broke the infographic into 7 main sections.
1. Header/Banner with Title 2. The Introductory Idea/Thesis/Hypothesis...however you choose to label this [technology reflects the people who make it] 3. & 4. The 2 points That Support Our Claim [less access to technology/ideas but not opportunities] 5. The Conclusion [inclusive teams are smarter, faster, etc.] 6. A Quote and Closing Statement 7. Footer with Branding and Get-Involved Info
Now it is time to begin design. In this case, we already had branding to work with so we could skip moodboards and visual identity creation and instead focus only on how to illustrate the important bits of information in a way that would flow visually and emotionally. We did not want to weigh the infographic down with too many images, but also did not want to make it too text driven either. It is important to create a clear visual heirarchy that smoothly guides the reader, providing strong "ah ha" moments as well as moments of rest and reflection before moving onto the next data point. Color use was an important consideration since pink and blue are a bit over used when illustrating points of male vs. female—we wanted to come up with options that would feel more gender neutral while still communicating gender inequalities clearly.
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things:
Your Mission – This includes your core values, who are you serving, and what service or product are you providing…hopefully you already know this or are in the process of developing it.
Your Messaging – Yes, I hate this word too, but it is the easiest way to describe the words you are using to talk about your mission and goals. Your brand needs to have a personality that your target audiences (and community at large) can relate to, so your messaging is the “way” your brand talks about itself. One of our design partners often asks their clients, “If your brand were at a party, who would it be?” ie. Is your brand charismatic and outgoing…the life of the party? Is your brand friendly and open, but more on the calm and sophisticated side? …you get the idea.
Your Visual Identity – This includes your logo, color palette, imagery and overall look and feel that you are using to express your mission and values. A picture really does say a thousands words, so what first impression do you want to give? Note: This is often also described as your visual language.
In the great wisdom of recently deceased Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Help your audience feel what your organization and brand represent—create a personality they want to be friends with and support—this is what will give you the strength to grow and sustain long-term.
Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations. Whether you're rebranding your organization, adjusting marketing strategies or simply gathering data to ensure you're serving your supporters, we advise you carry out stakeholder interviews frequently.
As a general rule, it is good to do these once a year as a tool to gauge the effectiveness of your mission, outreach and short/long-term goals. The purpose of stakeholder interviews is to be an assessment (but a nice one) that just helps you stay on track, however, sometimes it can bring up more significant issues that need to be addresses such as brand revitalization.
Who to Interview During Stakeholder Interviews
It is good to cast a wide net and interview at least one person from each role that interacts with your organization. Typical role types include board members, senior staff, junior staff, community partners, and a sampling directly from people you serve (customers, clients, etc...ie. if you serve youth, talk to 1 or 2 youth, if you serve veterans, talk to 1 or 2 of them, etc.)
Questions to Ask in a Stakeholder Interview
Below is a sample list of questions to ask during a stakeholder interview. I would suggest setting this up as a spreadsheet with the questions along the vertical column and the type of stakeholder across the top. That way you can easily compare the answers to see where there are similarities and differences. Also, not all questions will be directly applicable to each person you interview, so make sure to add, subtract and adjust the language of the questions as needed.
Introductory Stakeholder Interview Questions
What is your role with or within this organization?
How did you become interested in this organization?
How long have you been involved?
Consituent and Donor Stakeholder Interview Questions
Who are the primary constituents/customers/donors of your organization today? (target audience demographics)
What do you think each audience cares about most?
How do you want them to be the same or different in 1, 3, 5 years?
What do you want each of these groups to think/feel about your organization? (list 3-4 qualities).
Branding and Marketing Stakeholder Interview Questions
Using a few key words, how do you want people to see your brand?
Do you think your current branding is successful in illustrating your mission both in writing and visually?
What is unique about your organization?
What factors do you or do you think constituents/donors consider when deciding between involvement/giving with this vs. other organizations?
Don't miss out on the additional interview questions in our Stakeholder Interview Guide. Download it for free today!
Deciding which marketing channels you want to focus on and what you want to present on those channels can be challenging. Many organizations and companies try to "do it all" and find that they are not getting the results they had hoped for.
If you're feeling overwelmed with all the information out there about multi-channel marketing and how to drive more traffic, you're not alone. Here are a few steps to help you make sense of it all.
What are Marketing Channels?
It sounds fancy, but marketing channels are simply the different ways you can communicate with customers, clients, donors, volunteers, etc. Here is a quick list of marketing channels that might be on your mind:
Website: Clearly you need a website, but depending on your size, this can be anything from an interactive "brochure" with a few clear calls to action to a fully integrated social hub. Make sure you are keeping your content fresh and that visitors will get a clear sense of what you do in the first 3 seconds they land on your home page. See attached picture for more info.
Blog: Though always important, your content strategy is becoming more and more important not only so you can communicate what you do, but also for your Search Engine Optimization. Key words are important to include in what you are writing about, showing in infographics or creative artwork, but meta-tagging and all that other "behind-the-scenes" magic is just not as useful as it once was.
Print/Direct Mail: Yes, people do still do these and if created and used sparingly can be really effective. Just make sure you are creating something useful that people will want to keep for some reason. Maybe it is sharing information about something your company/organization knows a lot about...then the fact that it also has your branding and is a reminder of where they got this great tool is just a bonus.
Email Newsletters/Flyers: A strategic email campaign schedule can go far as long as you are thoughtful about the information you are sharing and are not sending out "junk mail" too often. 1-2x month or less, keeps people engaged and not annoyed with the amount of emails they are recieving from you. Also, keep your message short, sweet and more about then rather than just broadcasting your latest good news. Give them something they will want to share with the people they know. As in all marketing, 80% of what you send should be sharing information for the greater good, 20% can be broadcasting why you are great.
Facebook/Google+: These two platforms are more about awareness than anything else. Posting fresh content with attached images 4 or so times/week, liking and commenting on other people's posts will keep you engaged in your community and also give you the social credability you want. That being said, posting too often can hurt you so think about what you are sharing and why as well as how others are engaging with your posts. It may seem obvious, but if a lot of people are liking and sharing something, you are on the right track, if it is always just the same people, rethink what might be more successful. Asking questions and again making about them
Twitter: Great for sharing articles, artwork and information with your community. Keep in mind this is something that takes constant engagement on your part. You can not build a following if you are not spending min. 30 minutes a day/5 days per week reading, retweeting, favoriting and posting.
Instagram/Pinterest: Choosing one of these as a channel you focus on can be great if you generate a lot of photos and/or short video clips on a regular basis. Posting images at least 3x/week from your last function, fundraiser, meeting, or just pictures from around the office, with a quick caption can go far in communicating your brand and getting people interested in following you.
Be Strategic About Selecting a Marketing Channel
If you are reading this, you probably already know that spreading yourself too thin will actually get you no where. Being thoughtful about your approach will not only save you valuable time, but come across to your audience as more authentic and grounded. There is plenty of noise out there so be more focused and directe
Interview Your Audience Members to Learn What Marketing Channels Work Best for Them
To use the correct marketing channels, you have to know how to communicate with your audience. For instance, if you're customers are 40-60 years old, you probably don't want to use SnapChat as a major marketing channel - you won't reach them there. However, you might want to look at growing your email list, or use Facebook, since older populations tend to be in those spaces.
Stakeholder interviews and surveys are an extremely effective way to learn more about your audience. At Rootid we perfer interviews, since you can "read between the lines" when chatting with people. But, what should you ask? Download our interview guide to make sure you're asking the right questions.
Take Multi-Channel Marketing One-Step at a Time
There is no need to jump in all at once. Be strategic about how you start marketing through the channels that you use. Pick a channel to focus on, build out your program, then move to the next. You'll also see that once you have one channel built, you can use that to build more. For instance, if you have a large email list, you can use that to promote your Facebook page.
Do Work in Bursts: Automate Your Marketing Channels as Much as Possible
As a marketer, it is really important to manage your time. Rather than spending time each day managing your marketing channels, use tools that allow you to do work in focused bursts, and schedule content. Note that it is really important with social channels that you continue to "listen" and respond in real time. But, planned content can be written and scheduled easily.
Here are some ideas for how to do work in bursts and some useful tools to help you get this done.
1) Write all your blog posts for a month in at one time. Use native functionality Wordpress or Drupal scheduling to publish them over time.
2) Once you have the content for your website you can write and schedule 2 weeks of social posts in one sitting. Tool: buffer, hootsuite
3) Once you have your website content written, you can also write and schedule all of your email newsletters. Tool: MailChimp, VerticalResponse
In today's world, multi-channel marketing is extremely important. If you haven't had a chance to start, today is the day and Rootid can help. We provide a free marketing channel assessment to anyone that mentions this blog post!
Selecting the Right Channel for Online Fundraising
Multi-channel marketing is even more important in fundraising. Donors that receive asks through multiple channels are far more likely to donate than those that receive an ask through just one channel.
If you're raising money online (which you definitely should be!), then your website is critical to your success. Download our Ultimate Guide to Online Donations to ensure that your website is doing all that it can to help you raise money online.