Sample Slide Deck Outline/ Template Social change isn’t easy. Your organization may have the best of intentions, but unless you can convince others to join you, you’ll never make the impact you’ve been dreaming of. You need volunteers, donors, and...Read more.
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
Rootid is very excited to announce the 2016 brandUP winner - Root & Rebound. We're thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.Read more.
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps. Below we've written out a step by step...Read more.
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless...Read more.
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is...Read more.
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity,...Read more.
Infographics are come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go. Our goal was to use as much of the...Read more.
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things: Your Mission – This includes...Read more.
Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations. Whether you're rebranding your organization, adjusting marketing strategies, developing donor messaging or simply gathering data to...Read more.
Deciding which marketing channels you want to focus on and what you want to present on those channels can be challenging. Many organizations and companies try to "do it all" and find that they are not getting the results they had hoped for. If you'...Read more.
Revitalizing your brand is not often easy and means assessing where you came from, where you are now, and where you want to go from here. It can often feel like you are starting your branding process over from the beginning, and though it will be a...Read more.
Maintaining a consistent visual presence is hard. Creating a quick brand guide can help you ensure everyone in your organization is maintaining a consistency in all of your marketing materials. Here's how to get started in 4 simple steps! 1. Pick 1-...Read more.
A mood or vision board can be a lot of things, but the most successful are small collages that end up feeling a little like an art therapy exercise. Building a brand is hard. Mood boarding is a great way to help you and your team build a visual...Read more.
Educating...I mean Engaging Your Community We throw around this idea of using stories to engage your community, audience, and site users a lot. I would say, most people take for granted that this is true and that it works to keep people interested...Read more.
Outrospective Marketing in the 21 st Century Conversion levels, effective mixed-media strategies, integrity of core brand promise, optimization…and synergy, what does all this jargon actually give you? As a company, we talk a lot about starting...Read more.
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps.
You do not need to be a typographic guru to know what fonts look good together and what ones don't. Focus on personality and legibility.
The first font you choose should be something that you would want to use for headers on your print and web materials (show something with some ‘character/ personality’). The second font you choose should be something that is easier to read and will work well as body text across your print and web materials. Choosing a font family that is flexible and has thin/narrow options, bold, extended and black will get you the furthest.
2. CREATE A COLOR PALETTE
2-3 colors is fine, you do not need a huge assortment to feel visually cohesive— less is more.
Overall, it is good to pick 1-2 brighter colors to use for accents and then think about something additional that is more neutral.
Also consider using lighter and darker tones of the same color (hue) you are already using...lightening up (adding white) to your header color and then using it for a sub-header is a nice way to have something feel cohesive without needing to choose an additional color— make sure everything you choose goes with your logo as well.
3. PATTERN & TEXTURE
Not everyone likes or wants texture, but it should be considered either way. If you already know you want your colors and backgrounds to be flat, that is still a texture...
Show Visually: ie. flat, smooth, clean, etc. Or maybe you want a little more of a grunge feel, or something else that has a tactile or 3-D quality to it.
Choose 1-3 main photos and/or illustrations and another 4-7 images that you can use interchangeably across all of your materials.
Make sure the images you choose (as a collection) show the core values of your organization, campaign, project or idea.
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components and rules to maintain brand consistency and cohesion, but this does not need to be the next Iliad.
Your basic style guide needs to have some examples of your brand’s personality, how it talks about itself in different circumstances and then examples of the visuals that support this messaging. I have seen a lot of style guides during my tenure as a graphic designer and brand strategist, and more often than not I come away thinking, “Half of that was not necessary and only would confuse people who are not used to looking at or using this type of thing.” Keep it short and sweet, less is more.
Here are the basics:
1. Come up with a concise list of frequently asked questions about your organization and then answer them clearly with the tone and feel that you want others to use. This gives your brand champions/staff members/volunteers easy talking points without bogging them down in concept and explanations. Show don't tell.
2. Provide examples of how your logo can and should be used across your various marketing channels and materials so that people using your logo do not stretch or deform it. Remember to show black, white and colored backgrounds as well as in print and for the web.
3. Identify primary and secondary color palettes. If you really only want neutral tones with one pop of color used, show that, but make sure you have a enough secondary colors that your brand will feel consistent and unified without feeling dull and flat. Many organizations/associations have silos to their programs, so being able to color code these different areas is often useful.
4. Provide font families for print and web. If you are not providing people with fonts that you have purchased, make sure that you choose some strong, free web fonts. Always using Arial can get pretty boring, so look into widely used Google Fonts. Their library has gotten pretty extensive now and you can find some good stuff. In this section of your guide, you also want to show people how to layout text. Show a few samples of headlines, headings, sub-headings, body text, quotes, bulleted lists and provide line-heights and letter-spacing notes.
5. Include photography and iconography examples. Your look and feel is important as well as any sensitivities you want to make sure brand messengers are aware of. Showing samples of good photography (even if it is stock) that illustrate the correct tone as well as any color or texture treatments is important to make available.
Final Note: It is important to provide guidance to those who are going to create print and/or digital assets that support your brand. It is also important to have your brand messaging and visual identity clear, consistent and cohesive. However, this can be easily accomplished in under 20 pages. Keep it simple.
Need help with your branding or building a style guide? We can help! Contact us at firstname.lastname@example.org
Social change isn’t easy. Your organization may have the best of intentions, but unless you can convince others to join you, you’ll never make the impact you’ve been dreaming of. You need volunteers, donors, and advocates—and the only way to get them is an engaging pitch.
So, how do you condense the complexities of your work into a concise and compelling argument? We’ll walk you through it.
As we shared in "Simple Steps to Authentic Brand Strategy," branding is really just a fancy word for personality. A strong brand thinks about, interacts with, and wants to be seen by the world in a certain way. It’s critical to building operational capacity, galvanizing support, and maintaining mission focus. So, before anything else, you’ll want to:
Develop a clear value proposition and brand position to establish reputability.
Once you know the positioning, core beliefs and values of your venture, you can begin creating conversations. The question is, with whom?
If you’re not aware of what a persona is, think of it as a semi-fictional character that represents your ideal customer, donor, or supporter. To create one, simply group your audiences based on:
Common motivations or pain points
Shared goals or outcomes
As you identify these figures, you’ll want to start brainstorming things like:
What will capture this persona’s attention?
What motivates them?
Think compassion, finding community, statistical impact, broad systems change, prestige and status, improve economic opportunity, children/family, better health, political outcomes, strengthen community fabric, stability, etc.
What is their vision for the world, and how can you help them get there?
Lastly, it’s time for a gut check:
How might people of different ethnicities identify with what you’re creating?
Who has historically been under-represented or marginalized?
Are you focusing all of your audiences on donors and funders, or are you thinking about clients and partners as well? Are there people your work may impact indirectly that need to be considered?
Knowing your audiences and messaging to them based on their motivations, wants, and needs, will compel them to engage with you.
Your brand needs a consistent tone. Whether it skews casual or formal is up to you, but either way, you should always be mindful of how you phrase things. You don’t want to unintentionally hurt someone. If this is a new concept, work in a group to check your language and possible biases—like we did in this example:
A few points to focus on:
“Generational health crisis” - How do you create messaging that is not inadvertently criticizing culture?
“In our community” - Are we victimizing?
“Obese” - Are we alienating individuals or treating size as a health crisis? Instead, let’s focus on health issues, i.e. the diabetes-specific statistic.
The differences are subtle but meaningful. We’ve changed the focus from shaming what children eat to leveling the playing field to create opportunity.
Have a compelling and inclusive visual language (photography, fonts, color palette, iconography, etc.)
Like written messaging, visual language conveys a lot about the organization, but how do you develop it? Design is such a complex arena. Logos, icons, photography, fonts, and colors—it’s enough to make your head spin, but don’t worry. We’ve got you.
If you haven’t already, take a look at our “Quick and Dirty Guide to Color Theory,” and then consider the colors that best represent the feeling you want as your first impression. Need help getting creative? Mood boards are an effective way to discuss ideas, share insights, and clarify communication. They help visually explain a feeling and, in turn, develop a more authentic and successful brand.
So, now that you have the framework, how do you turn it into an engaging pitch? Start building.
Below, you’ll see a few example personas we’ve created for clients; for the purpose of this post, we’re going to focus on Darren. What would this professional giver/investor want in a pitch?
1. Your ‘Why’
In his TEDx Talk on inspiring action, Simon Sinek shared that people don’t buy what you do, they buy why you do it. This is grounded in biology. Decision-making is emotional, so paint your vision in a way that helps people imagine your better world. Skeptics will still want proven results (your cynical majority), but your fellow visionaries will become your brand advocates. This ties in to the second point.
2. The Problem
Clearly articulate the problem you are trying to solve, using simple terminology (no jargon). Why does your organization exist?
Problem statements are important, because often times, they are the lead-in to your messaging and meant to capture your persona’s attention. Think of it this way: If you were stuck in an elevator with Bill Gates, how would you start your pitch for him to support your new venture? You’d probably lead with the wrong you’re trying to right in the world.
Note how the iconography used is gender-inclusive.
3. Your Unique Approach
Why is your organization best suited to tackle this problem?
4. Your Impact
What measurable difference are you making?
5. Your Expertise
Why are you qualified to drive this mission? Are you a cutting edge leader? Break it down for us, and then back it up with headlines of mass scale impacts.
6. Who You Serve
Who’s on the receiving end of this effort?
Of course, all of this leads up to the one thing too many organizations dance around: the ask. We’ve established what WorkIt does, as well as how and why they do it. The only thing left is what kind of help they need to fuel their mission.
If they’ve correctly identified their personas and built upon each point above, chances are, the “Darrens” they’re pitching to will respond favorably. Onward and upward!
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
“88% of respondents indicated that they understood, retained or used information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices.”
The key is understanding when and how to leverage that preference. Print collateral is best used in strategic settings, where you’re in a position to provide something tangible—something that either lends credibility (banners, signs, swag, etc.) or encourages engagement (programs, forms, business cards, etc.) Take Full Circle Fund’s yearly UNITE event, for example.
By utilizing print, we were able to set a festive and informative tone at SF Jazz. Everything was branded and strategically placed—from the stickers on the mini-wine bottles to the programs highlighting Full Circle Fund’s grant cycle.
Even our new foldout business cards had to pull their weight, that night. In addition to providing basic contact information, they also listed our services, featured a client testimonial, and encouraged follow-up with a tear-off ticket (redeemable for a drink with a Rootid founder).
That’s not to say digital didn’t play a role, of course. No one can dispute social media’s role in creating awareness.
The point is, by recognizing print and digital’s individual advantages, we were able to help Bay Area guests discover and celebrate social change in their community. That, in and of itself, is a huge success!
Rootid is excited to announce the 2016 brandUP winner - Root & Rebound!
Founded in 2013, Root & Rebound works to increase access to justice and opportunity for people in reentry from prison and jail, and to educate and empower those who support them. Their goal is to strengthen the reentry infrastructure across the state of California, and to expand their work into other states, so that all people living with a criminal record in the United States have opportunities to thrive.
The Root & Rebound team brings amazing energy and expertise to justice reform, and we’re thrilled to be working with them!
This year, over 650,000 people will leave prison. The statistics of their challenges are staggering:
50% of recently released individuals will become homeless after reentry
66% will face long-term unemployment
67% will be re-arrested within 3 years of their release
These are startling figures. Sadly, they are not surprising given the labyrinth of complex barriers that have been erected in the criminal justice system for people upon reentry from incarceration.
When Root & Rebound first started, they served 100 people in a direct service model in their first year, but quickly ran into a maze of barriers across many facets of reentry. Their team figured if they, as attorneys, could not navigate this complex legal system, how could they expect social workers, case managers, individuals or families to do so.
In response, their staff of four, supported by ten interns spent 14 months researching and writing “Roadmap to Reentry: A California Legal Guide”— a comprehensive guide to navigating the reentry legal system.
Over the past year and a half since its launch, the Roadmap to Reentry has served as a powerful tool that has catalyzed the impact of Root & Rebound's work— empowering people to navigate complexities of the justice system.
Root & Rebound has moved this resource and associated training materials online with their Reentry Training Hub. Rootid will be working with Root & Rebound to continue to build out this hub, refine their marketing efforts around their mission work, and further expand their impact within California and across the country.
A Story of Reentry
Al's story of reentry is amazing. He is just one of many people that has been affected by the work at Root & Rebound.
Work Update: American Rivers Brand Refresh and Wordpress Web Development
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates.
We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below is a brief synopsis of how Rootid addressed the goals that were set forth.
Website Project Goals
American Rivers’ main goal was to establish themselves as a leader in the environmental space.
Though the organization had been (and continues to be) responsible for many policy successes, their team and organizational tendency to work more ‘behind the scenes,’ did not lend itself to a lot of visibility in the community at large. Their goal was to bring their brand voice front and center— becoming a more clear contributor to these environmental victories.
In summary, the project goals were:
Improved visual language and brand positioning—stronger use of imagery coupled with compelling and engaging content to increase traffic and engagement.
Improved information architecture and user experience—build interfaces that engage and immerse site visitors in environmental content, while also facilitating increased conversions.
Improve conversion rates—tie calls to action on the website more closely with the content that a site visitor is viewing on a given page. Reduce friction on conversion pathways.
Brand Positioning: Rich Imagery and Video
American Rivers has a massive library of rich photography and videos that are either produced in-house or by partners. Since many site visitors would never be able to experience first hand some of the remote places that American Rivers protects, Rootid set out to leverage their rich media throughout the site—immering site visitors into the various river ecosystems.
Rootid also built the home page with flexibility in mind—it has the capacity to both leverage video background loops as well as stand alone images and slideshows—all to bring rivers to life for site visitors.
Custom Wordpress Plug-in: River Cleanup Pledge and Social Aggregation
As part of the American Rivers National River Cleanup Anniversary, they released a campaign that encouraged community members nationwide to pledge to pickup 25 pieces of trash. When users take the pledge they are asked to identify their state. The custom plug-in then displays each state as a heat map to indicate how the state’s residents are performing compared to other states and you can explore state totals by hovering over them.
As part of the #WeAreRivers campaign, community members that post a photo on Facebook, Instagram or Twitter using the campaign hashtag, have their image aggregated into the Virtual Landfill below the map.
Increase Conversion Rates: Topic-Based Calls to Action
Rootid took two approaches to increase website conversion rates:
First, we built in the ability for content administrators to connect specific call to actions, onto each page of the site, based on the page’s topic. This ensures that every call to action was closely tied to the interest of the user.
For example, if a site visitor was on a page about dam removal, the call to action would specifically address an active dam removal campaign.
Secondly, we front loaded the steps that users perform to take action. We called these “quick actions.”
For example, on the homepage, users can now fill out a donation amount on the first screen rather than having to go to the donation form first. By asking users to make this first commitment, they are less likely to abandon the donation process in later steps.
Feature: User-Submitted Content
One of the main content strategies taking place at American Rivers is leveraging user generated content (UGC). UGC is one of the largest trends in online communications strategy, and stems from the idea that the web is no longer a static interface. Site visitors expect to be able to engage in their web experience as a contributor, not just a reader. Much of this is born from their social media experiences.
To address this strategy, Rootid built an online submission process for user-submitted content. American Rivers constituents can now submit stories, photography and videos directly on the website. This submission will be held in queue to be approved by website administrators and, after review, can be published quickly and easily.
Custom Analytics Implementation
Our team believes that success should always have measurable outcomes. That is why analytics are so important to web projects. It also provides information on how we can continue to improve projects over time and take on an iterative approach to achieve success.
Rootid’s analytics team created custom tracking capabilities to provide rich data around user behavior and engagement. We set-up analytics that will help the American Rivers and Rootid teams continue to work on improving content strategies that drive online conversions, as well as help better understand user behaviors.
Of course, this project is just the beginning. Now that we have in depth analytics in place, we can continue to work with the American Rivers team to improve conversion rates, attract new users, and engage existing users. Online communications strategy and success is a continuously iterative process—it’s important to make decisions based on data.
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity, appropriateness, distinction, and practicality.
First and foremost, a good logo is easy to recognize—it is versatile and of course memorable. Keeping it simple, means trying not to incorporate too many ideas into one image. Ask yourself, "What is the most important thing for people to understand about this brand? What is its most important value or service?"
Creating a beautiful mark is important, but the idea you are communicating to your audience is the key to this process. Begin by rooting any idea in the core values/inspiration of the business or organization you are designing a logo for. Keep in mind you are 'teaching' about this brand—visually representing its personality, values and what it does in a single idea. Not sure where to begin? Read our article How to Revitalize your Brand »
Creating something unique is not always the easiest thing considering the amount we are bombarded by advertisements and branding everywhere we look. That being said, every business and organization has something distinct that it provides to the world. Figuring out what that one thing is, is the key to its logo. For Rootid, we focus on collaboration and being rooted in the values of the organizations we work with...hence we have small roots coming out the bottom of the "r" in our logo. It is a simple idea, distinct and illustrates tour most important core value.
There are a lot of logos out there that are difficult to read, are combining too many different ideas and elements, or are impossible to reproduce across different media. A great logo takes all of this into consideration, and at the end of the day, is practical. Think about what your logo will look like as a square avatar on Facebook, or horizonatally across the top of a website. Will it still look good small on a business card as well as on a huge banner overlooking the freeway? When you are putting it on a t-shirt, does it have too many colors so it will be really, really expensive to reproduce and will need many different screens?You may not need all of these use cases, but it is important to consider them.
Though there does need to be a timeless quality to any great logo, there also needs be thought around its evolution. Businesses and organizations are organic in nature, they change and adapt as they grow and develop. Therefore, a logo that is created at 'founding' will not necessarily still suit you perfectly 3, 5, 10, 20 years down the line. Take a look at these logos of well known corporations and how they have changed over the years...just to give a sense of what to expect from your own logo's evolution.
A couple of places to go for inspiration...just don't copy someone else's work: LogoMoose | Dribble
Infographics are come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go.
Our goal was to use as much of the branding from the Ignite online exhibition (a project of the Global Fund for Women), but make sure it felt like a stand alone piece as well. In my intial research, I found quite a few infographics that already used some of the statistics we wanted to put forth, but we wanted to tell the story from a place of empowerment and hope, rather than bitterness or negativity. Sometimes, this is a little hard when you are talking about gender inequalities...
In any case, let me share our process with you.
STEP 1: Figure out what the top 3 goals are.
In our case, as I said, it was to set a tone of empowerment and hope. It was to display important points in a visually appealing way that still expressed the weight and inequality of the information. And most of all... to tell a strong story—to guide our viewers from a place of superficial impressions to one of, "Wow! Can that be true? How can I help make this better?"
STEP 2: Nail down what statistics you want to use to tell your story.
It is important to drill down as fast as possible from "concepts & feelings" to "specifics & numbers." If it is still taking a paragraph to say what you want the reader to understand, then brainstorm a different way to get across your point. Or maybe, that point needs to be replaced with another. Even though you need to nail down your stats quickly, it is also important to always use your original goals as a touchpoint. Check back that you are not getting lost in the numbers and loosing the story.
STEP 3: Make a sketch or wireframe of how you want the information to be laid out on the page.
Your first wireframe should be as loose and general as possible. In our case, we broke the infographic into 7 main sections.
1. Header/Banner with Title 2. The Introductory Idea/Thesis/Hypothesis...however you choose to label this [technology reflects the people who make it] 3. & 4. The 2 points That Support Our Claim [less access to technology/ideas but not opportunities] 5. The Conclusion [inclusive teams are smarter, faster, etc.] 6. A Quote and Closing Statement 7. Footer with Branding and Get-Involved Info
Now it is time to begin design. In this case, we already had branding to work with so we could skip moodboards and visual identity creation and instead focus only on how to illustrate the important bits of information in a way that would flow visually and emotionally. We did not want to weigh the infographic down with too many images, but also did not want to make it too text driven either. It is important to create a clear visual heirarchy that smoothly guides the reader, providing strong "ah ha" moments as well as moments of rest and reflection before moving onto the next data point. Color use was an important consideration since pink and blue are a bit over used when illustrating points of male vs. female—we wanted to come up with options that would feel more gender neutral while still communicating gender inequalities clearly.
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things:
Your Mission – This includes your core values, who are you serving, and what service or product are you providing…hopefully you already know this or are in the process of developing it.
Your Messaging – Yes, I hate this word too, but it is the easiest way to describe the words you are using to talk about your mission and goals. Your brand needs to have a personality that your target audiences (and community at large) can relate to, so your messaging is the “way” your brand talks about itself. One of our design partners often asks their clients, “If your brand were at a party, who would it be?” ie. Is your brand charismatic and outgoing…the life of the party? Is your brand friendly and open, but more on the calm and sophisticated side? …you get the idea.
Your Visual Identity – This includes your logo, color palette, imagery and overall look and feel that you are using to express your mission and values. A picture really does say a thousands words, so what first impression do you want to give? Note: This is often also described as your visual language.
In the great wisdom of recently deceased Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Help your audience feel what your organization and brand represent—create a personality they want to be friends with and support—this is what will give you the strength to grow and sustain long-term.
Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations.
Whether you're rebranding your organization, adjusting marketing strategies, developing donor messaging or simply gathering data to ensure you're serving your supporters, we advise you carry out stakeholder interviews frequently.
As a general rule, it is good to do these once a year as a tool to gauge the effectiveness of your mission, outreach and short/long-term goals. The purpose of stakeholder interviews is to be an assessment (but a nice one) that just helps you stay on track, however, sometimes it can bring up more significant issues that need to be addresses such as brand revitalization.
Who to Interview During Stakeholder Interviews
It is good to cast a wide net and interview at least one person from each role that interacts with your organization.
Typical role types include board members, senior staff, junior staff, community partners, and a sampling directly from people you serve (customers, clients, etc...ie. if you serve youth, talk to 1 or 2 youth, if you serve veterans, talk to 1 or 2 of them, etc.)
Questions to Ask in a Stakeholder Interview
Below is a sample list of questions to ask during a stakeholder interview.
I would suggest setting this up as a spreadsheet with the questions along the vertical column and the type of stakeholder across the top. That way you can easily compare the answers to see where there are similarities and differences.
Also, not all questions will be directly applicable to each person you interview, so make sure to add, subtract and adjust the language of the questions as needed.
Introductory Stakeholder Interview Questions
What is your role with or within this organization?
How did you become interested in this organization?
How long have you been involved?
Consituent and Donor Stakeholder Interview Questions
Who are the primary constituents/customers/donors of your organization today? (target audience demographics)
What do you think each audience cares about most?
How do you want them to be the same or different in 1, 3, 5 years?
What do you want each of these groups to think/feel about your organization? (list 3-4 qualities).
Branding and Marketing Stakeholder Interview Questions
Using a few key words, how do you want people to see your brand?
Do you think your current branding is successful in illustrating your mission both in writing and visually?
What is unique about your organization?
What factors do you or do you think constituents/donors consider when deciding between involvement/giving with this vs. other organizations?
Using Surveys to Take Your Interviews Further
First, find the most important questions from the interviews you've already performed, and build an online survey.