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brand strategy

Rootid's BrandUP Awardee Root & Rebound
By Valerie Neumark on April 12, 2018
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.
By Valerie Neumark on December 14, 2017
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance...Read more.
Rootid's Print is Not Dead
By Carrie Butler on November 9, 2017
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
By Valerie Neumark on March 9, 2017
Mood boards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful mood board process? Here...Read more.
Developing a Mood board
By Valerie Neumark on September 8, 2016
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps. Below we've written out a step by step...Read more.
By Valerie Neumark on June 30, 2016
Building a logo can be as easy as ABC, or 123...yes, just like the Jackson 5 song. It is composed of basic building blocks of shapes, colors and letters. Just like a children’s cartoon, because really, if it does not read that simply, then you are...Read more.
American Rivers Brand Refresh and Wordpress Website
By Andrew Goldsworthy on June 15, 2016
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless...Read more.
Rootid Thoughts on Brand Strategy
By Valerie Neumark on June 5, 2016
1. Identify your core values This is not just your mission, philosophy or that elevator speech people are always telling to you refine. These are the heart and soul of the work that you do, the high level concepts, the attributes of your brand that...Read more.
Lean Your Style Guide
By Valerie Neumark on May 31, 2016
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is...Read more.
Rootid's Stalk Exchange Food App
By Valerie Neumark on October 22, 2015
UPDATE: Our presentation at Innovations in Healthy Food at The Federal Reserve Bank on December 14, 2016. See Slide Deck This past weekend a few of our Rootid co-hort and friends participated in the first hackathon ever organized in Richmond,...Read more.
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