“We each had skills that balanced each other well, all felt strongly about contributing to positive change and making an impact through communications.” - Val This sentence sums up the founding of rootid. But since storytelling and providing the...Read more.
When someone says the words, “it’s time for a rebrand,” does your heart skip a beat? In this 3-part series , we will examine a community-centered, values-embodied approach to the rebrand process. Part 1 will explore how we begin by centering the...Read more.
Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities. Cohort Logistical Details: Start Date & Time: 8/19/21, 9am Pacific Frequency: Meets on Thursdays at 9am Pacific for 5 weeks...Read more.
Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities. Cohort Logistical Details: Start Date & Time: 5/6/21, 9am Pacific Frequency: Meets on Thursdays at 10am Pacific for 5 weeks...Read more.
Are you looking for ways to empower your board, staff and community as effective ambassadors of your work? Your community is full of authentic messengers that are excited to share your work. But, are they using consistent and accurate messaging that feels natural to them?Read more.
Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities. About this Event This 5-week communications and brand strategy coaching cohort provides your team the tools and techniques to...Read more.
During this time of racial reckoning in combination with the global pandemic and catastrophic climate change, we must seize the opportunity to reinvent, reimagine and more effectively communicate a collective vision—a world of interconnectedness and...Read more.
#GivingTuesday is just around the corner, and with it, the opportunity to see a substantial increase in support for your nonprofit. Since its inception in 2012, the movement has raised over $1,000,000,000 online in the United States—including last...Read more.
Sample Slide Deck Outline/ Template Social change isn’t easy. Your organization may have the best of intentions, but unless you can convince others to join you, you’ll never make the impact you’ve been dreaming of. You need volunteers, donors, and...Read more.
Rootid is thrilled to announce our renewed partnership with Full Circle Fund in 2019! Since 2016, the partnership between Full Circle Fund and Rootid has focused on accelerating nonprofit impact to make the Bay Area a more diverse, equitable and...Read more.
We are excited to announce our 2019 brandUP participating organizations. Atma Connect is an award-winning creator of software products and digital services that connect people to report problems, share solutions, and improve their communities from...Read more.
Nominations and applications are now open for the 2019 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . One of last year's nonprofit participants Frailty Myths has now had some time to...Read more.
Last year, we showed you a great way to save time and money by letting your web team produce a website for your annual report. Online presentations are easy to deliver and easy to track, making them the perfect approach for conscientious...Read more.
A nonprofit logic model is one of the most versatile and useful tools you can have for any nonprofit strategic planning process. Your organization can use logic models for strategic planning, operational resource planning, building a communications...Read more.
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance...Read more.
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
Mood boards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful mood board process? Here...Read more.
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps. Below we've written out a step by step...Read more.
Building a logo can be as easy as ABC, or 123...yes, just like the Jackson 5 song. It is composed of basic building blocks of shapes, colors and letters. Just like a children’s cartoon, because really, if it does not read that simply, then you are...Read more.
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless...Read more.
1. Identify your core values This is not just your mission, philosophy or that elevator speech people are always telling to you refine. These are the heart and soul of the work that you do, the high level concepts, the attributes of your brand that...Read more.
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is...Read more.
UPDATE: Our presentation at Innovations in Healthy Food at The Federal Reserve Bank on December 14, 2016. See Slide Deck This past weekend a few of our Rootid co-hort and friends participated in the first hackathon ever organized in Richmond,...Read more.
Nominations and applications are now open for the 2019 brandUP, a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund. One of last year's nonprofit participants Frailty Myths has now had some time to reflect on the experience, so we sat down to chat with their Co-founder and Director, Erinn Carter, to provide helpful tips to this year's participants.
1. What is Frailty Myths currently focused on as an organization?
As an organization entering our third year of operation, we’re working to solidify our foundation as an organization, working to share our vision as to how to change the world with an even larger audience, and discovering new donors to expand our impact to more communities. From an institutional perspective, this means streamlining and defining how we speak about our theory of change, our strategy for creating that change, and discovering new ways to partner and collaborate with other organizations to amplify our mission.
We’ve partnered with a number of organization, community groups, and leaders to create dynamic spaces for inspiring our participants to challenge inequality, patriarchy and what exactly a leader “looks like.” From our three part series with community garden Pollinate Farms in the heart of the Fruitvale community in Oakland, CA to our “Lift As We Climb” aerial ballet workshop with internationally renowned Bandaloop performers, Frailty Myths has looked to expand our voice while maintaining a strong connection to our core mission, which is inspiring a new generation of women, trans, and gender nonconforming folks to embrace leadership and smash the myth of frailty.
2. Through a communications lens, what have you been focused on over the last year and how is that supporting your overall organizational goals?
We’ve worked hard to share the story of Frailty Myths, both our founding and our theory of change that we accomplish through our work. We’ve worked on this from a number of fronts:
1. Establishing a voice online in our social media accounts and how we interact with our audience. This includes creating original content, engaging questions from our audience, and engaging with organizations and groups that share our overall mission of empowering marginalized communities around the world.
2. Participating in media opportunities, including podcasts and local media to share our message in new audiences. We worked to create a press release regarding our work and developed a database of outlets that overlap with our mission and began to reach out to them.
3. Streamlining our visitors experience on our website. This meant doing a lot of editing to summarize our mission and also working to envision what the journey that each website visitor may go on, depending on their entry point to our website.
4. We’re celebrating March and “Women’s History Month” by going on a nationwide tour, bringing Frailty Myths workshops to the community in five cities across the United States. We’ve worked over the past few month and leading up to the tour amplifying our mission to new audiences across the country and connecting with allied organizations in different cities.
3. How did your experience with Rootid and our BrandUP Award inform your communications strategy?
As a new and growing organization, getting an opportunity to get new eyes on our work and our vision was invaluable. We spent so much time as an organization essentially speaking to ourselves; getting an opportunity to get educated and passionate eyes on our product and getting feedback as to how we could make it clearer and more effective was amazing. We changed a number of things after the workshop. We think a lot more now from the perspective of what our participants or outsiders journey may be in experiencing us for the first time. Can we make understanding what we do at Frailty Myths clear, concise, and to the point? What is our theory of change and how can we share that vision with our audience? After the workshop, we made those questions central to our communications mission.
4. Did anything change in your communications and processes from before to after your brandUP experience? How have you integrated the work into your marketing materials and planning?
We’ve mentioned some of the specific ways in which we’ve incorporated this work into our marketing materials online with our social media profiles. We’ve also streamlined and focused our filmed marketing materials, including a new commercial advertising our mission and impact.
5. Was there anything that was unexpected or surprised you that came out of the work we did together?
I think the continued communication that I’ve had with so many of the people from Rootid and Full Circle Fund after the workshop. The fact that I’ve been able to email and ask questions impressed me so much. There’s a real sense that the folks that have created this program believed in the projects that were selected to be a part of BrandUP, even beyond the few days that we spent together at the workshop.
6. In what ways do you think we can use this process to help organizations like yours further their missions?
As a new organization, we’re primarily focused on what we need to improve, how we can streamline established processes and make our own that fit with our goal and how we operate as an organization. As such, we’re pretty focused on what we’re doing wrong. Having this process, which not only helped to highlight what we could do better, but also showed us spaces where we were succeeding, was really inspiring for me.
I’d also say that the process of being able to pull back from the day to day grind of operating a new nonprofit to be able to refocus on what we’re doing and why we’re doing was so valuable. Prioritizing the bigger picture of “Why” and what are the larger steps to successfully manifesting our “Why” was really helpful in reminding us of what our process is and why were have dedicated our lives to creating a new space for change to blossom.
When I think about BrandUP in terms of the return on the invested time, it’s an impressive experience. Almost more than a year later, we’ve implemented ideas from the workshop into our day to day practice, we’re continuing our relationship with many of the organizations and leaders we met in the workshop, and we’re thinking about ways to use this work in the future. If people are willing to invest the time and effort, the BrandUP experience is definitely worth it.
7. What advice would you give to this next co-hort so that they can be prepared for and get the most out of their experience?
The “homework” for the workshop is really important. I know that many organizations like mine are just a few people doing a incredible number of jobs at the same time. But taking the time before the workshop to think about different donors and their specific donor journey, solidifying your theory of change, and connecting with each staff member that will participate at the workshop beforehand feels paramount to getting the most out of the workshop. With so little time to think about really dynamic questions, you’ll want to spend as much time being able to think about new ideas and new strategies, not questions about the direction of your work or your foundation vision.
Want to learn more? Read about our 2017 BrandUP Awardee Root & Rebound.
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a mood board fun and easy in four simple steps.
You do not need to be a typographic guru to know what fonts look good together and what ones don't. Focus on personality and legibility.
The first font you choose should be something that you would want to use for headers on your print and web materials (show something with some ‘character/ personality’). The second font you choose should be something that is easier to read and will work well as body text across your print and web materials. Choosing a font family that is flexible and has thin/narrow options, bold, extended and black will get you the furthest.
2. CREATE A COLOR PALETTE
2-3 colors is fine, you do not need a huge assortment to feel visually cohesive— less is more.
Overall, it is good to pick 1-2 brighter colors to use for accents and then think about something additional that is more neutral.
Also consider using lighter and darker tones of the same color (hue) you are already using...lightening up (adding white) to your header color and then using it for a sub-header is a nice way to have something feel cohesive without needing to choose an additional color— make sure everything you choose goes with your logo as well.
3. PATTERN & TEXTURE
Not everyone likes or wants texture, but it should be considered either way. If you already know you want your colors and backgrounds to be flat, that is still a texture...
Show Visually: ie. flat, smooth, clean, etc. Or maybe you want a little more of a grunge feel, or something else that has a tactile or 3-D quality to it.
Choose 1-3 main photos and/or illustrations and another 4-7 images that you can use interchangeably across all of your materials.
Make sure the images you choose (as a collection) show the core values of your organization, campaign, project or idea.
This is not just your mission, philosophy or that elevator speech people are always telling to you refine. These are the heart and soul of the work that you do, the high level concepts, the attributes of your brand that are inspiring to you, yes, you as a person who works for said company, organization, association, etc. Think about it this way, what makes you stick around other than your paychecks?
Good branding comes from within—it needs to be ‘REAL’ or everyone will know you are faking it. Authenticity is what will draw supporters and keep them around. If you begin by identifying your core values and then align your messaging and visual language around them, you will have a strong foundation for authentic branding and a cohesive strategy to turn supporters into brand champions.
Core Value Sample: “I am inspired by the people I work with and the impact we are able to have on our local community as well as the nation as a whole. Though we are only one part of a larger organization, our office really is on the front line, leading the charge. It is exciting to be a part of real change.”
2. Figure out how your brand thinks.
Branding is really just a fancy word for personality. A strong brand has a way that it thinks about, interacts, wants to be seen by the world. All of these things are based in the brand’s core values, and once you know what they are, you can begin creating conversations. Try breaking things down into silos. What are they type of things that inspire this brand and how would it talk about why that thing is inspirational? What would make this brand laugh/what is its sense of humor like? What would make this brand cry? argue? feel smart? You get the idea. Now actually come up with descriptions of at least 4 that are applicable.
Recent Client Sample: “We want our brand to feel professional, strong and be a thought-leader in the international arena, but have a little bit of junkyard dog/scrappiness mixed in there as well. We are a small but mighty group and take on issues many organizations can’t.”
Once the above building blocks are in place, you can begin to develop the assets to support them, ie. the actual language you are going to use (messaging) and the visuals that match (color palette, typography, iconography, photography, etc.). Ultimately, creating a short style guide at this point in the process can be helpful. Then you can move onto specific deliverables like websites, social media, brochures or other marketing materials.
3. Build relationships not subjects
No one is looking for a friend who is constantly engaging in monologue, so your brand should not be doing this either. It is more than abiding by the 80-20 rule. (80% of your messaging should be information, resources and opportunities and 20% can be tooting you own horn.) People make new friends when that person has something interesting and exciting to share—they are looking to connect with someone of similar interests. This is the same for a brand who wants to engage with new community members…start by being a good friend. Listen to what people want, teach them about issues and ideas they may not be familiar with, but do so through conversation, not preaching. Present new ideas, ask for input, and discuss. As Seth Godin would say, “Build a tribe.”
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components and rules to maintain brand consistency and cohesion, but this does not need to be the next Iliad.
Your basic style guide needs to have some examples of your brand’s personality, how it talks about itself in different circumstances and then examples of the visuals that support this messaging. I have seen a lot of style guides during my tenure as a graphic designer and brand strategist, and more often than not I come away thinking, “Half of that was not necessary and only would confuse people who are not used to looking at or using this type of thing.” Keep it short and sweet, less is more.
Here are the basics:
1. Come up with a concise list of frequently asked questions about your organization and then answer them clearly with the tone and feel that you want others to use. This gives your brand champions/staff members/volunteers easy talking points without bogging them down in concept and explanations. Show don't tell.
2. Provide examples of how your logo can and should be used across your various marketing channels and materials so that people using your logo do not stretch or deform it. Remember to show black, white and colored backgrounds as well as in print and for the web.
3. Identify primary and secondary color palettes. If you really only want neutral tones with one pop of color used, show that, but make sure you have a enough secondary colors that your brand will feel consistent and unified without feeling dull and flat. Many organizations/associations have silos to their programs, so being able to color code these different areas is often useful.
4. Provide font families for print and web. If you are not providing people with fonts that you have purchased, make sure that you choose some strong, free web fonts. Always using Arial can get pretty boring, so look into widely used Google Fonts. Their library has gotten pretty extensive now and you can find some good stuff. In this section of your guide, you also want to show people how to layout text. Show a few samples of headlines, headings, sub-headings, body text, quotes, bulleted lists and provide line-heights and letter-spacing notes.
5. Include photography and iconography examples. Your look and feel is important as well as any sensitivities you want to make sure brand messengers are aware of. Showing samples of good photography (even if it is stock) that illustrate the correct tone as well as any color or texture treatments is important to make available.
Final Note: It is important to provide guidance to those who are going to create print and/or digital assets that support your brand. It is also important to have your brand messaging and visual identity clear, consistent and cohesive. However, this can be easily accomplished in under 20 pages. Keep it simple.
Need help with your branding or building a style guide? We can help! Contact us at firstname.lastname@example.org
“We each had skills that balanced each other well, all felt strongly about contributing to positive change and making an impact through communications.” - Val
This sentence sums up the founding of rootid. But since storytelling and providing the details is what we do…here you go!
In hindsight, rootid really began when I moved to the Bay Area in the Fall of 2008; after a Habitat for Humanity trip to Guatemala to celebrate my 30th birthday. Prior to moving, I worked for a well-established car company, but knew that “selling cars” was not going to feed my soul, no matter how nicely it fed my pocketbook. I loved the people I worked with, but I needed to feel like I was contributing to making the world a better place. It was time to revolve my life around “being the change I wanted to see in the world.”
Upon my arrival, I began contracting with Design Action Collective and building my own client base of companies/organizations whose missions I supported. These projects were not only for non-profits or activist organizations, they were also for small businesses and individuals whose values and vision aligned with my own (in one shape, or form).
Val & Andrew
It was about this time that I met Andrew Goldsworthy. I first met him on a construction site in Oakland where I was a volunteer photographer for new Habitat For Humanity home builds. We clicked immediately and I offered to volunteer my design services for them as well. Recognizing that we had complementary skill sets, we decided to take on some contract projects together. The first of which was OperaWorks; they needed a new website. Though I was not necessarily a huge fan of opera music at the time, I felt a real kinship with its founder, Ann Baltz. She had vision and was spending her life and career training performers to find their internal voice, to listen to themselves and to use that grounding as the basis for their artistic practice. As an artist who had recently been on my own internal journey, I connected with what OperaWorks was helping young singers achieve.
Val & Jason
Jason and I began dating in the Winter of 2009. Though Jason and I had only been dating a short time, we started working on projects together almost immediately. You would think this would have been a real killer to our relationship, but somehow it seemed to actually give us a strong foundation of trust, mutual respect and complementary learning for the journey we were stepping into together.
The winter of 2010 to spring 2011 was a time of change for all three of us. Andrew decided to leave Habitat and move to Argentina; and Jason and I were feeling pretty secure in both our personal and work relationships. I started talking with each of them about the prospect of joining forces together…We became rootid on May 12, 2011. We have always been ‘rooted in community.’ That’s how we first decided on our name—from the beginning we have been rooted in the idea of a collaborative communications model that co-develops strategies and effective tools based on listening to community needs.
From year one until… In year one, with just a staff of three we focused primarily on nonprofits from the community. We were fortunate to begin with four relatively large clients, and about 10 small clients that first year, the most notable being Habitat for Humanity East Bay (now East Bay Silicon Valley), California Family Health Council (now Essential Access) and UC Berkeley–all of these are still clients to this day.
The first five years were filled with changes and growth. We believed strongly in ‘growing your own’ so focused the majority of our hiring on training interns and helping them grow into junior and mid-level staff members. We grew slowly and organically in those early years, evolving from being three white co-founders to mentoring and then hiring our first employee, to then bringing in design and development interns; and as our staff grew, so did our offerings. By year five (2016) we were focused solidly on nonprofit and social good entities and had worked with close to 60 small to mid-sized organizations.
Through each of these experiences, we found that organizations (of all sizes) all needed the same fundamental brand and communications help—aspects like understanding how their values translated into the work they actually did, who their target audiences were and how to more effectively engage and deepen relationships.
Though our work was feeling relevant and thoughtful, it was in 2019 during our second 2-day intensive and followed by a conversation about how equity was infused in our work, that something shifted within me and I realized that we were not fully embodying the values we intended to be rooted within—we were centering belonging, but white supremacy culture characteristics were showing up in our organization, workshops and within us as individuals in ways that needed reflection and change.
So here we are 11 years later. The company we built together is one I am truly proud to be a part of. Grounded in the values that align with the core of who we each are as people and the ways we want to show up in relationship with our communities and planet. To date, we have engaged with over 400 unique organizations across our agency and community outreach work. rootid currently has about 20 - 30 ongoing retainer clients, 10 or so new clients each year and with the community engagement events we have planned, we expect our total number of nonprofits served to be upwards of 500 by the end of 2022.
And now our mission into the next 11+ years...
We join with others, envisioning a world where those most impacted are prioritized & communications & technology are used to heal & empower rather than divide.
How to Embody IDEA (Inclusion, Diversity, Equity & Accessibility) Values in Your Rebrand & Rollout Part 1
When someone says the words, “it’s time for a rebrand,” does your heart skip a beat?
In this 3-part series, we will examine a community-centered, values-embodied approach to the rebrand process. Part 1 will explore how we begin by centering the needs, experiences and voices of those closest to the outcome of our work, inviting you to examine how perfection and urgency might show up for you and your team. Part 2 will invite you to dive deep into iteration and 'safe to fail' experimentation, using liberatory design process principles to 'imagine,' 'prototype' and 'try' new approaches to your communications strategies and materials. Finally, Part 3 will discuss ways to embody IDEA (Inclusion, Diversity, Equity & Accessibility) values in your brand rollout.
Part 1: Making the Case for Doing This Differently
Does just the idea of rebranding, changing your logo, messaging and the rest of your visual identity across your various print and media assets send a shiver up your spine as you think about the stakeholders you will need to include, and the opinions you will need to balance? The politics and fear that this process evokes can trouble even the most well-balanced, calm and intentional organization.
Re-envisioning your brand is a huge undertaking and though it should be taken seriously, it does not need to cause as much heartache nor as many headaches as it often does.
Instead, what if we imagined this as an iterative process that worked into your everyday workflow?
An interactive process invites:
stakeholders and constituents to be included
direct as well as anonymous feedback to be collected and iterated upon
everyone to feel like they are part of a cohesive and collaborative team experience
What if I were to tell you that this process does in fact exist; newly termed the Community Centered Rebrand. In the Community Centered Rebrand, the visual materials are designed, tested and retested in real time response to internal staff and community input. Your messaging is iterated upon as you go; and your logo redesign comes last.
Let’s take a step back and remember that marketing is an experiment—technologies are constantly changing, politics and funding are often in a state of flux, and internally there is always some amount of team turnover and institutional knowledge gained and lost. It is only our dominant culture (read white supremacy culture characteristics, in particular, perfectionism and sense of urgency) that tells us we need to get it perfect on the first try, or somehow ‘flip a switch’ and change everything at once.
We do not take for granted that this is serious business and could potentially change the trajectory of your organization, but taking a more iterative, community-centered, and thoughtful approach makes this process feel more collaborative, connecting, and trust-building rather than exclusionary, problematic, power dynamic focused, and, well, often soul crushing.
Iterating vs. Perfecting
The problem with the typical rebranding process is that everyone goes into it with the pressure of perfection looming over them. Many Executive Directors don’t even want to touch it with a 10-foot pole because of the stress that the mere idea evokes. The complicated feelings and power dynamics between board members and senior staff are often centralized in this process, But, what if we approached rebranding work through the lens of IDEA (Inclusion, Diversity, Equity & Accessibility) and used the liberatory design process as our guide?
An approach like this has the potentiality to bring people in your community closer together, galvanizing support for your mission and in turn “contributing to greater organizational capacity and social impact.” (Stanford Social innovation Review)
The idea behind the Community Centered Rebrand, prioritizes the needs of your internal stakeholders and those you are in service to by beginning by assessing where you are, what‘s working, what’s not, who comprises your audiences and stakeholders; and how you want them to feel about your organization at the end of this process.
The first step is to look at your communication assets and materials. Ask your staff what materials they need to be more successful in their work, what tools would make their lives easier, what assets community members need that they are not getting as easily as they could?
Begin by redesigning these materials first since they are actually the most impactful brand vehicles you have.
To begin this redesign process, we start by creating mood boards. Mood board development allows you to establish an updated visual language for your organization without addressing your logo, and is a great tool for community inclusion.
Mood boards are collages/collections of fonts, imagery, colors, photography treatments and other elements (that best represent your org) that you can share with community members for feedback. We often begin this process with a community town hall where we have group discussions around color theory, fonts, imagery, etc. feel most aligned with your organizational core values and how those can potentially be applied across various contexts. We will usually include initial mood boards or sketches at this time as well as a survey to gain anonymous insights & feedback from those who either can not attend or are not comfortable sharing their perspectives publicly.
Words for the Wise
In order to make this work feel accessible and inclusive please provide materials at least 24 hours hours ahead of time, translated into whatever languages are needed in your community and make sure you have interpreters for the event itself. If you are thinking, 'that is too much work' or ‘we can’t afford that,’ consider from the perspective of those in your community who are neurodivergent or non-English speaking, even if they seem fine with however you communicate regularly, they will probably appreciate the additional care you have taken.
When we create mood boards, we usually begin with 5 directions and iterate over 3 rounds till we land on one final direction. We then use the final version as the basis of our updated visual language. Mood boards are great because they can also act as a mini-style guide that you can build upon.
Now it is time to start updating collateral and other communications assets. In your anonymous survey you would have included a few questions about what assets people really use on a regular basis and what tools would help them do their jobs more effectively. That information will be what determines which materials to start redesigning first.
The board and senior staff may lean toward choosing your Theory of Change, Annual Report or Strategic Plan, because those are often what funders or external partners want to see, but this approach centers the needs of your internal staff and those you are in service to, first. So when or if you feel pressure to begin with one of the above assets, take a moment to consider those materials are useful to the rest of your staff. Depending on your answer, perhaps consider that a slide deck, brochure, one-sheet or flier template might be a more useful first choice?
In Part 2 of this series we will explore iteration and ‘safe to fail’ experimentation using liberatory design process principles to ‘imagine,’ ‘prototype’ and ‘try’ new approaches to the application of your new visual language across your branded materials.
Communications Strategy Coaching Cohort: August 2021
Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities.
Cohort Logistical Details:
Start Date & Time: 8/19/21, 9am Pacific Frequency: Meets on Thursdays at 9am Pacific for 5 weeks Tuition: $425 per person / $850 per organization up to 4 people Location: This is a virtual cohort that meets through Zoom
About this Event
Prepare for year-end campaign season with this 5-week communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve.
Date: June 24, 2021 Time: 9am - 11am PST Location: Virtual (Participants will receive the Zoom link once they have RSVP'd) RSVP: Ends 6/21
Are you looking for ways to empower your board, staff and community as effective ambassadors of your work?
Your community is full of authentic messengers that are excited to share your work. But, are they using consistent and accurate messaging that feels natural to them?
Dr. Renee Rubin Ross, the Founder of The Ross Collective, will co-facilitate rootid’s upcoming community roundtable to discuss a framework that energizes and empowers your brand champions as a way to address communications capacity issues while deepening their connection to your shared purpose.
Together we will explore opportunities to:
Build champions on your board and staff through a framework called Focused Conversation.
Energize and empower your community through facilitated group reflection, alignment, and action.
Build ownership of brand messaging in ways that excites your staff, board and community to become ambassadors of your work.
Grow your network of nonprofit industry leaders to continue the conversation.
What is Focused Conversation?
As part of this roundtable Dr. Renee Rubin Ross will lead us through a framework called Focused Conversation. It is a tool that can be used in many different ways. Watch the video below to learn more.
This is not a webinar...
These regular community roundtables are spaces of meaningful connection and belonging. We encourage and model frequent screen and body breaks. We believe collective learning leads to the most innovative and effective outcomes.
The virtual session will take place over Zoom. Seats are limited and reserved on a first-come first-served basis.
Communications Strategy Coaching Cohort: January 2021