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marketing strategy

By Rootid Staff on November 18, 2019
#GivingTuesday is just around the corner, and with it, the opportunity to see a substantial increase in support for your nonprofit. Since its inception in 2012, the movement has raised over $1,000,000,000 online in the United States—including last...Read more.
By Val Neumark on February 8, 2019
Nominations and applications are now open for the 2019 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . One of last year's nonprofit participants Frailty Myths has now had some time to...Read more.
By Val Neumark on December 14, 2018
Last year, we showed you a great way to save time and money by letting your web team produce a website for your annual report. Online presentations are easy to deliver and easy to track, making them the perfect approach for conscientious...Read more.
Great #GivingTuesday Examples 2018
By Carrie Butler on November 27, 2018
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not...Read more.
Rootid's BrandUP Awardee Root & Rebound
By Val Neumark on April 12, 2018
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.
Rootid's 10 Campaigns That Rocked #GivingTuesday
By Carrie Butler on November 16, 2017
November 28th will mark #GivingTuesday’s sixth annual day of giving. The holiday—which follows Black Friday and Cyber Monday in the US—kicks off the charitable season. Brands, influencers, and everyday folks come together with a single purpose in...Read more.
By Val Neumark on June 20, 2017
We're back with our 2017 favorite examples (in alphabetical order) of what a great non-profit website looks like and what makes it stand out. Our hope is that by emulating these exemplary non-profits, you'll soon be able to provide an even greater...Read more.
By Andrew Goldsworthy on June 8, 2017
Donor retention is a critical part of growing your nonprofit’s mission. Using a drip email welcome series is a great way to start a relationship with new constituents that hopefully lead to a long-term relationship. According to research, donor...Read more.
What is Content Strategy
By Val Neumark on April 11, 2017
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action. Our...Read more.
By Andrew Goldsworthy on April 6, 2017
Let's face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is...Read more.
By Val Neumark on March 9, 2017
Mood boards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful mood board process? Here...Read more.
Rootid brandUP Campaign Winner - Root & Rebound
By Andrew Goldsworthy on December 6, 2016
Rootid is very excited to announce the 2016 brandUP winner - Root & Rebound. We're thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.Read more.
Rootid's Guide to Webpage Hierarchy
By Val Neumark on September 1, 2016
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and 'will' to figure out how to use your website...Read more.
By Andrew Goldsworthy on August 29, 2016
If you are like most nonprofit marketing professionals, you’re overworked and under-resourced. Email automation is the solution you’ve been waiting for! Setting up marketing automation systems that trigger emails and autoresponders, drastically...Read more.
5 ideas for the brandup
By Andrew Goldsworthy on August 11, 2016
It’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards . Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles...Read more.
Lean Your Style Guide
By Val Neumark on May 31, 2016
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is...Read more.
Rootid's Six Questions to Ask Before Hiring a Web Development Firm
By Jason Mickela on March 28, 2016
Hiring a web development firm to design and build a website can be daunting—time consuming and resource intensive. Finding a development company to work with can feel a like finding a mechanic you can trust to work on your car. Here are six...Read more.
Keep It Confidential Poster
By Val Neumark on January 5, 2015
The Essential Access Health is a statewide nonprofit that champions & promotes quality sexual + reproductive health care for all. They are leaders in passing recent legislation that as of 2015, gives those covered under another person's health...Read more.
John Dewey Educational Psychologist
By Val Neumark on February 27, 2014
Educating...I mean Engaging Your Community We throw around this idea of using stories to engage your community, audience, and site users a lot. I would say, most people take for granted that this is true and that it works to keep people interested...Read more.
Empathetic Marketing
By Val Neumark on January 2, 2014
Outrospective Marketing in the 21 st Century Conversion levels, effective mixed-media strategies, integrity of core brand promise, optimization…and synergy, what does all this jargon actually give you? As a company, we talk a lot about starting...Read more.
By Val Neumark on October 25, 2013
Oversimplified and Out of Touch, Current Advertising Lacks the ‘Nutritional Value’ Consumers Are Desperate For When I think of “going on a binge” it usually involves mass consumption of something that is not healthy over a short period of time, like...Read more.


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