November 28th will mark #GivingTuesday’s sixth annual day of giving. The holiday—which follows Black Friday and Cyber Monday in the US—kicks off the charitable season. Brands, influencers, and everyday folks come together with a single purpose in...Read more.
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
The California Family Health Council is a statewide nonprofit that champions & promotes quality sexual + reproductive health care for all. They are leaders in passing recent legislation that as of 2015, gives those covered under another person's...Read more.
November 28th will mark #GivingTuesday’s sixth annual day of giving. The holiday—which follows Black Friday and Cyber Monday in the US—kicks off the charitable season.
Brands, influencers, and everyday folks come together with a single purpose in mind: to celebrate and encourage giving.
In 2016, that sentiment led to $177 million in global donations to nonprofits through this concentrated effort across social media.
To garner such a massive response, organizations have showed off their benevolent brilliance in a variety of ways.
Here are ten of our favorites:
By combining their efforts, nonprofit Twist Out Cancer and deodorant start-up PiperWai hosted a Sock Hop fundraising event that raised nearly $50,000 from donors and matching grants.
Heifer International offered a goat mask printout and encouraged donors to take selfies or goat-o-bomb (photobomb) others. The photos were then posted on Giving Tuesday, using #GoatSquadGoals, accompanied by a quick line underlining their philanthropic efforts. Not only did this effort entertain and validate Heifer’s mission, it also highlighted the key role goats play in ending poverty around the world.
TomTod celebrated Giving Tuesday with a twist, using the day to thank their supporters. The nonprofit spent the day delivering balloons, food trays, and swag bags to local donors—strengthening their relationships and earning media attention for their programs.
Baker Industries launched a social media campaign (#500Lunches) to provide non-perishable lunches for those in their work rehabilitation program—people with disabilities, recovering substance abusers, individuals on parole, and the homeless.
Employees at the Wendy’s Restaurant Support Center wrote holiday card messages that were donated to the Ohio State University Star House, a local drop-in shelter for homeless youth. Each holiday card contained a Wendy’s gift card.
Camp K, a charity camp for children and adults with disabilities, celebrated their 50th anniversary with a boxing gala on Giving Tuesday. Using the hashtag #KO4CAMPK (Knockout for Camp K), they received sponsorship from local businesses, sold tickets to their supporters, and asked for donations from those who could not attend.
The Pratt Library of Baltimore knows nothing gets attention like a little friendly competition. Following an NFL game between the Baltimore Ravens and Cincinnati Bengals, Pratt challenged the Cincinnati Public Library to see which library could raise more on Giving Tuesday (#BookBowl). The executive director of the “losing” library agreed to dress up and perform a reading from a book written by a local author from the winning city.
With a little creative marketing, these groups rocked Giving Tuesday and promoted some great causes! If you need help with your next campaign, be sure to drop us a line.
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
“88% of respondents indicated that they understood, retained or used information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices.”
The key is understanding when and how to leverage that preference. Print collateral is best used in strategic settings, where you’re in a position to provide something tangible—something that either lends credibility (banners, signs, swag, etc.) or encourages engagement (programs, forms, business cards, etc.) Take Full Circle Fund’s yearly UNITE event, for example.
By utilizing print, we were able to set a festive and informative tone at SF Jazz. Everything was branded and strategically placed—from the stickers on the mini-wine bottles to the programs highlighting Full Circle Fund’s grant cycle.
Even our new foldout business cards had to pull their weight, that night. In addition to providing basic contact information, they also listed our services, featured a client testimonial, and encouraged follow-up with a tear-off ticket (redeemable for a drink with a Rootid founder).
That’s not to say digital didn’t play a role, of course. No one can dispute social media’s role in creating awareness.
The point is, by recognizing print and digital’s individual advantages, we were able to help Bay Area guests discover and celebrate social change in their community. That, in and of itself, is a huge success!
The California Family Health Council is a statewide nonprofit that champions & promotes quality sexual + reproductive health care for all. They are leaders in passing recent legislation that as of 2015, gives those covered under another person's health plan—like a parent or spouse—the ability to keep their health information private. Shocked this was not already the case? So were we... and we are so proud to have helped them develop a comprehensive marketing campaign to support this landmark legislation.
When building a campaign there are a lot of things to consider. Who the audience is, what information they need to know and how many different kinds of assets you need to create to inform them. The types of assets span print, web and social media platforms, so when beginning the visual identity process, you need to keep in mind how your design elements are going to be used.
Who are the audiences? To market this landmark legislation there are a few important groups to consider.
Providers: Since it is their job to alert and to educate their patients about these new confidentiality rights, the visual language for this campaign needed to be clean, clear and welcoming.
Patients: There is a large range of age groups to appeal to, so the basic artwork and themes needed to feel universal. Then you can focus more specifically on distinct groups through social media as needed.
Partners: A lot of different people and organizations participated in getting this important legislation passed so the artwork created needed to also appeal to their organizational stakeholders.
What information do they need to know? Especially with new legislation, there is often A LOT of information that needs to be shared. Leaning that down to items that are easily digestible is an undertaking unto itself. Working together, we determined that a combination of "take action" language and the bare minimum of descriptive text would be the most effective way to communicate this information.
How many different kinds of assets need to be created? Next, we determined how many different types of assets we needed across print, web and social media. With print design in particular, it is important to create only what you need. We want to always be conscious of what will actually be useful to people versus what will just end up in the recycling bin. We decided to create Posters and Info Sheets for health care providers, Postcards and Wallet Cards for patients so they could take a small reminders with them, a micro-website for people to access via web or mobile, and of course custom Facebook and Twitter headers. [view all resources]
This was a really fun project to work on with everyone over at CFHC—we are thrilled to have been a part of it!