On April 10th, two of our founders, Valerie Neumark and Andrew Goldsworthy present their session on Design Strategies: Our Process for Building User-centered Websites . Below is a little bit about their session as well as the slides and links to...Read more.
You've spent time crafting your website— planning , designing , and writing —and now traffic is really starting to pick up. So, what's next? You may be getting a lot of new site visitors, but are they signing up for your newsletter, an upcoming...Read more.
Designing a website can be a very complicated process with a lot of stages depending on the size of the site you are building. But with a user-centered strategy, grounded in best practices, you will be set-up for success.
In this session, we will guide you through the strategies we use and the basic steps needed for a clean, user-friendly website that is based in user research and design best practices. What we'll cover:
Defining Audiences (based on real people you know directly or indirectly)
Using Data to Understand Users
Designing Persona-based Information Architecture
Developing User Workflows & Predicting User Interactions
Interviewing Stakeholders & Testing Assumptions
Optimizing for Drupal Functionalities
Design Best Practices
Current Trends vs. Universal Constants
Tips and Tools for a Smooth Transition to Development
You may be getting a lot of new site visitors, but are they signing up for your newsletter, an upcoming event or even donating to your latest campaign?
Creating an effective and directive call-to-action is the key to converting site visitors to more engaged community members.
Lead visitors to take the next step with your organization through a high-value offer. Think about each of your target audiences and what would really spur them to action. Appeal to what brought them to your website in the first place.
As a nonprofit, you're offering to help people make a difference alongside you. That's a big deal! Whether you want to direct visitors toward a donation page or a volunteer form, toward a newsletter signup or an event RSVP, you're going to leverage the same key elements each time:
An attention-grabbing header (sometimes accompanied by a brief, straightforward explanation)
A visually striking call-to-action (CTA)
Take Habitat for Humanity, for example. Their homepage leads with an emotional appeal, asking visitors to donate to hurricane recovery. The use of imagery reinforces the need, and its offset by a bold, contrasting box. The verbiage is action-oriented and straightforward.
Another great example is the ACLU. Midway through their "DACA Is Ending. But the Movement Is Not." blog post, a bright red box links the content (legislation affecting immigrants) with the offer (fighting for immigrants' rights). This tailored approach is seen throughout their site and is an effective means of targeting.
Did you notice something else these two had in common? An implied urgency. They don't ask you to consider making a donation; they urge you to donate now! The need is real, the world is turning. If you don't help, who will?
A few more examples of effective, verb-laden CTAs:
Join the fight!
Make a difference in 2017!
Remember, the most important thing is that you cater to your audience and what will help them take the next step—whatever that may be. If you know a page will attract people at two different stages in the decision-making process, it's okay to tier your offers.
Look at Contra Costa College:
Some prospective students may be ready to apply, but others may just be starting their research. By incorporating two CTAs, the college accommodates both audiences at once.