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We believe access to knowledge is a form of equity. Explore our articles, workshops, and tools designed to help you grow your impact.
Preserving Historic Data in Google Analytics: Transitioning to Google Analytics 4
The deadline to transition to Google Analytics 4 (GA 4) is fast approaching! In the rush to get GA 4 set up on your website, preserving your historical Universal Analytics data is often overlooked. Google has already announced that it won’t store historical data forever and the timeline before they erase all of it is…
4 Good Data Hygiene Habits for Fundraising Success
When planning a fundraiser for your nonprofit or university, your donor database shouldn’t hold you back. But all too often, a dirty database, full of misplaced, incomplete, duplicate, ambiguous, or inconsistent data, limits an organization’s ability to properly fundraise and fulfill its mission. For many, it can feel like trying to build a house on…
10 tips for managing and utilizing your donor data
The pandemic has forced fundraisers to shift from in-person focused fundraising to creative and engaging virtual events and activities. Can you relate? When you switch up how you engage your supporters, it’s easy to have donors slip through the cracks. Now is the time to invest in a clean donor data system. That means not…
A Guide to Creating a Nonprofit Measurement Plan
Few great things in the world were created without first planning, then measuring. So, why is your nonprofit any different? All too often, it’s hard to know what should be measured and what should not be. What is really important for your nonprofit to measure?Tools like Google Analytics and other data sources have so many reports…
A Beginners Guide to Google Analytics UTM Tags
Wouldn’t it be great if you could organize and sort your Google Analytics data in more detail so we could understand which campaigns and marketing channels were most effective in moving your nonprofit’s mission forward? With Google Analytics UTM tags, you can! UTM tags are an easy way to figure out what marketing activities are…
Get to Know Your Donors & Volunteers Using Data
Understanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can help a lot in developing your nonprofit’s personas. However, sometimes there are still gaps.
How to Start Making Data-Driven Decisions at Your Nonprofit
“I’m a real data person.” I hear this all the time from our nonprofit clients. And, honestly, we love data too! The real question: “How is your team making marketing and fundraising decisions based data you collect?” Furthermore, are those data-based decisions positively impacting your key business goals? How do you know?
The Basics of Donation Processing
Picture this: one of your supporters is scrolling through their social media pages when your newest peer-to-peer campaign or crowdfunding post catches their attention. Eager to help, they log into your website, locate your donation page, and submit their gift. The process seems simple enough, and you might assume that simply setting up a donation…
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