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Why Story-Telling Works
Educating…I mean Engaging Your Community We throw around this idea of using stories to engage your community, audience, and site users a lot. I would say, most people take for granted that this is true and that it works to keep people interested in what you are talking about, but do you know why?
Video Tutorial: Adding Links to YouTube Videos
YouTube videos are an effective way to get your supporters to act. However, until recently, it was hard to get those supporters to do anything after watching a video. Now with YouTube cards, you can drive users to any place on your website or completed donation transactions directly on your YouTube page.
What is Design Thinking?
What Does Designful Thinking Mean? I read the below excerpt by Holly Willis, a Design Educator who spoke at a recent AIGA conference and thought it was a really good way of explaining what I mean when I say “Designful Thinking” — a term being used a lot lately to describe how design can be applied…
Sharing Ideas Builds Community
I find myself so often telling clients that the most important thing they can do is to share ideas with other experts in their field. Partially, I say this because the internet is “word of mouth” and is the most powerful grassroots tool available. I also say this because as they read, share and interact…

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