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Empathy, Identity and Community

Outrospective Marketing in the 21st Century

What is Design Thinking?

What Does Designful Thinking Mean? I read the below excerpt by Holly Willis, a Design Educator who spoke at a recent AIGA conference and thought it was a really good way of explaining what I mean when I say “Designful Thinking” — a term being used a lot lately to describe how design can be applied…

Sharing Ideas Builds Community

I find myself so often telling clients that the most important thing they can do is to share ideas with other experts in their field. Partially, I say this because the internet is “word of mouth” and is the most powerful grassroots tool available. I also say this because as they read, share and interact…

The Unending Binge: How “Nutritional” Advertising Can Drive Sustainability

Oversimplified and Out of Touch, Current Advertising Lacks the ‘Nutritional Value’ Consumers Are Desperate For

Strategic Leadership

One of my dMBA collegues wrote, “Michael Jordan was able to bring out the best in everyone.”