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Rootid's communications strategy cohort

Communications Strategy Coaching Cohort: January 2021

Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities.

About this Event
This 5-week communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve.

The cohort begins on 1/28/21 and will meet as a group for two (2) hours on Thursdays. Our cohort kick-off will be three (3) hours.  View Curriculum & Timeline

What to Expect?
Learn online at your own pace and join weekly group coaching sessions with other nonprofit leaders to discuss challenges and lived experiences.

Participants will walk away with:

  1. A clear picture of their key audiences and their motivations.
  2. Tools and strategies to build your constituent personas.
  3. A strategy for finding, engaging new partnerships, relationships and opportunities.
  4. A strategy for engaging and deepening your existing relationships and partnerships.
  5. Tools and strategies to use stakeholder interviews and surveys to validate your communications strategy.

Cohort Schedule

Week 1: Kick-off & What is your "Why?"
During a live, virtual workshop, participants meet their cohort & ground their work by reflecting on their organizational values & impact.

Week 2: Who is in Your Community?
Identify your key audience members, where to find them & how to effectively engage them.

Week 3: Nurturing Relationships & Growing New Ones
Identify audience motivations by creating personas. Leave behind the one-size-fits-all approach & develop segmented strategies for each.

Week 4: Validate & Test Your Ideas
Learn how to use stakeholder interviews & surveys to test your assumptions & validate your persona & messaging work.

Week 5: Communicate Impact Effectively
Learn how to communicate your mission impact & use it to motivate your target audiences to take action.

Post-Cohort: One-on-One Implementation Consultation
Work with Rootid in a hands-on consultation to help put together an implementation plan that customized for your organization's needs.

Registration is now closed, but you can get alerts when the next cohort opens here.

What Participants Are Saying...

Valerie Neumark Mickela - director of strategic initiatives & education, founder

Valerie Neumark

rootid Co-founder and Managing Partner, Valerie is a brand strategist and art director with almost 20 years experience in the corporate, education and nonprofit sectors.

Valerie's diverse professional background spans a wide range of experiences including teaching Kindergarten through Post-secondary art, science and web design; education administration as a Founding Principal of a 6th-12th grade private school and Associate Director of Career Services at Art Center College of Design; design and art direction in the automotive industry; founding board member for two growing nonprofits, and now communications strategy consultant for both local, statewide and national nonprofits/social good companies.

Valerie has her Bachelor's Degree in Visual Arts & Media from University of California San Diego and a Master's Degree in Education from Pepperdine University. She was also a 2016 recipient of Pepperdine University's inaugural 40 under 40 Award. In her free time she plays soccer, loves to hike, watch baseball and read Mia Mayhem books to her daughter.