Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities.
About this Event
This 5-week communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve.
The cohort begins on 1/28/21 and will meet as a group for two (2) hours on Thursdays. Our cohort kick-off will be three (3) hours. View Curriculum & Timeline
What to Expect?
Learn online at your own pace and join weekly group coaching sessions with other nonprofit leaders to discuss challenges and lived experiences.
Participants will walk away with:
- A clear picture of their key audiences and their motivations.
- Tools and strategies to build your constituent personas.
- A strategy for finding, engaging new partnerships, relationships and opportunities.
- A strategy for engaging and deepening your existing relationships and partnerships.
- Tools and strategies to use stakeholder interviews and surveys to validate your communications strategy.
Week 1: Kick-off & What is your "Why?"
During a live, virtual workshop, participants meet their cohort & ground their work by reflecting on their organizational values & impact.
Week 2: Who is in Your Community?
Identify your key audience members, where to find them & how to effectively engage them.
Week 3: Nurturing Relationships & Growing New Ones
Identify audience motivations by creating personas. Leave behind the one-size-fits-all approach & develop segmented strategies for each.
Week 4: Validate & Test Your Ideas
Learn how to use stakeholder interviews & surveys to test your assumptions & validate your persona & messaging work.
Week 5: Communicate Impact Effectively
Learn how to communicate your mission impact & use it to motivate your target audiences to take action.
Post-Cohort: One-on-One Implementation Consultation
Work with Rootid in a hands-on consultation to help put together an implementation plan that customized for your organization's needs.