By all measures, 2017 was quite the year. Though it began with a sense of confusion and uncertainty, we can’t help but feel inspired by how our clients, friends, and partners have joined together to make a difference around the world. In 2018, we...Read more.
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By Rootid Staff on January 2, 2018
By Valerie Neumark on December 14, 2017
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance...Read more.
By Carrie Butler on November 16, 2017
November 28th will mark #GivingTuesday’s sixth annual day of giving. The holiday—which follows Black Friday and Cyber Monday in the US—kicks off the charitable season. Brands, influencers, and everyday folks come together with a single purpose in...Read more.
By Carrie Butler on November 9, 2017
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
By Rootid Staff on September 20, 2017
If you're still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally...Read more.
By Carrie Butler on September 8, 2017
You've spent time crafting your website— planning , designing , and writing —and now traffic is really starting to pick up. So, what's next? You may be getting a lot of new site visitors, but are they signing up for your newsletter, an upcoming...Read more.
By Andrew Goldsworthy on July 20, 2017
This title is not clickbait. It’s a real problem. It's been more than a year since Drupal 6 was abandoned by the open source Drupal community, leaving major security vulnerabilities in its wake. If it hasn't already cost your organization, it will—...Read more.
By Valerie Neumark on June 20, 2017
We're back with our 2017 favorite examples (in alphabetical order) of what a great non-profit website looks like and what makes it stand out. Our hope is that by emulating these exemplary non-profits, you'll soon be able to provide an even greater...Read more.
By Andrew Goldsworthy on June 8, 2017
Donor retention is a critical part of growing your nonprofit’s mission. Using a drip email welcome series is a great way to start a relationship with new constituents that hopefully lead to a long-term relationship. According to research, donor...Read more.
By Rootid Staff on June 8, 2017
Your organization's identity is tied to its logo. Well thought out design leaves a great first impression—compelling your community to engage more deeply. That's why we've dedicated ourselves to helping non-profits forge and refine their brands. We'...Read more.