Nominations and applications are now open for the 2019 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . One of last year's nonprofit participants Frailty Myths has now had some time to...Read more.
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By Valerie Neumark on February 8, 2019
By Andrew Goldsworthy on February 7, 2019
Wouldn’t it be great if you organize and sort your Google Analytics data in more detail so we could understand which campaigns and marketing channels were most effective in moving your nonprofit’s mission forward? With Google Analytics UTM tags, you...Read more.
By Jericho Gonzales, Content Marketing Specialist at Campaign Monitor on January 11, 2019
The need to boost donor retention is necessary to keep your nonprofit organization up and running. This is one fact we can’t ignore. Cultivating a strong and lasting relationship with donors proves valuable for nonprofit organizations in acquiring...Read more.
By Valerie Neumark on December 14, 2018
Last year, we showed you a great way to save time and money by letting your web team produce a website for your annual report. Online presentations are easy to deliver and easy to track, making them the perfect approach for conscientious...Read more.
By Andrew Goldsworthy on November 28, 2018
Email marketing is one of the most powerful marketing channels that nonprofits have at their disposal. According to research, the amount of revenue generated by nonprofits through email marketing continues to grow. In 2017, email donations increased...Read more.
By Carrie Butler on November 27, 2018
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not...Read more.
By Andrew Goldsworthy on October 25, 2018
We have good news for you! Email marketing is still one of the most effective ways for your nonprofit to raise funds, increase membership and build a stronger support base. Unfortunately, there’s bad news too. This year, your email list will degrade...Read more.
By Andrew Goldsworthy on October 12, 2018
Understanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can...Read more.
By Andrew Goldsworthy on September 27, 2018
“I’m a real data person.” I hear this all the time from our nonprofit clients. And, honestly, we love data too! The real question: "How is your team making marketing and fundraising decisions based data you collect?" Furthermore, are those data-...Read more.
By Andrew Goldsworthy on August 10, 2018
If your website uses Wordpress, you may be aware of the big update that is coming to 5.0. There are mixed emotions in the Wordpress community about the new editing interface, called Gutenberg. Regardless of which side you sit on, you better get...Read more.