You are here


Improve Your Email Click Through Rate
By Andrew Goldsworthy on November 28, 2018
Email marketing is one of the most powerful marketing channels that nonprofits have at their disposal. According to research, the amount of revenue generated by nonprofits through email marketing continues to grow. In 2017, email donations increased...Read more.
Great #GivingTuesday Examples 2018
By Carrie Butler on November 27, 2018
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not...Read more.
By Andrew Goldsworthy on October 25, 2018
We have good news for you! Email marketing is still one of the most effective ways for your nonprofit to raise funds, increase membership and build a stronger support base. Unfortunately, there’s bad news too. This year, your email list will degrade...Read more.
Using Data to Build a Nonprofit Donor Persona
By Andrew Goldsworthy on October 12, 2018
Understanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can...Read more.
Data Driven Marketing
By Andrew Goldsworthy on September 27, 2018
“I’m a real data person.” I hear this all the time from our nonprofit clients. And, honestly, we love data too! The real question: "How is your team making marketing and fundraising decisions based data you collect?" Furthermore, are those data-...Read more.
Wordpress Gutenberg
By Andrew Goldsworthy on August 10, 2018
If your website uses Wordpress, you may be aware of the big update that is coming to 5.0. There are mixed emotions in the Wordpress community about the new editing interface, called Gutenberg. Regardless of which side you sit on, you better get...Read more.
Nonprofit Logic Model
By Andrew Goldsworthy on August 8, 2018
A nonprofit logic model is one of the most versatile and useful tools you can have for any nonprofit strategic planning process. Your organization can use logic models for strategic planning, operational resource planning, building a communications...Read more.
Donor Surveys
By Andrew Goldsworthy on July 31, 2018
Building donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This...Read more.
Implementation Paralysis: Turning Marketing Strategy into Marketing Campaigns
By Aiasha Khalid on July 25, 2018
If you've done any strategic communications work, the implementation phase that follows can be challenging. You’ve spent weeks, sometimes months, creating a comprehensive communications plan only to freeze during the campaign execution. So often, we...Read more.
Rootid's BrandUP Awardee Root & Rebound
By Valerie Neumark on April 12, 2018
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.