Building donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This...Read more.
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By Andrew Goldsworthy on July 31, 2018
By Aiasha Khalid on July 25, 2018
If you've done any strategic communications work, the implementation phase that follows can be challenging. You’ve spent weeks, sometimes months, creating a comprehensive communications plan only to freeze during the campaign execution. So often, we...Read more.
By Valerie Neumark on April 12, 2018
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.
By Andrew Goldsworthy on February 9, 2018
As of January 1st, 2018, Google Grant Ad accounts that do not meet updated requirements could end up being suspended or cancelled! Assuming they are strictly enforcing the new AdWords Grant policies , you have until the end of February to get things...Read more.
By Rootid Staff on January 2, 2018
By all measures, 2017 was quite the year. Though it began with a sense of confusion and uncertainty, we can’t help but feel inspired by how our clients, friends, and partners have joined together to make a difference around the world. In 2018, we...Read more.
By Valerie Neumark on December 14, 2017
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance...Read more.
By Carrie Butler on November 16, 2017
November 28th will mark #GivingTuesday’s sixth annual day of giving. The holiday—which follows Black Friday and Cyber Monday in the US—kicks off the charitable season. Brands, influencers, and everyday folks come together with a single purpose in...Read more.
By Carrie Butler on November 9, 2017
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
By Rootid Staff on September 20, 2017
If you're still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally...Read more.
By Carrie Butler on September 8, 2017
You've spent time crafting your website— planning , designing , and writing —and now traffic is really starting to pick up. So, what's next? You may be getting a lot of new site visitors, but are they signing up for your newsletter, an upcoming...Read more.