You are here


Implementation Paralysis: Turning Marketing Strategy into Marketing Campaigns
By Aiasha Khalid on July 25, 2018
If you've done any strategic communications work, the implementation phase that follows can be challenging. You’ve spent weeks, sometimes months, creating a comprehensive communications plan only to freeze during the campaign execution. So often, we...Read more.
Rootid's BrandUP Awardee Root & Rebound
By Valerie Neumark on April 12, 2018
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.
Google Ad Grants Updates
By Andrew Goldsworthy on February 9, 2018
As of January 1st, 2018, Google Grant Ad accounts that do not meet updated requirements could end up being suspended or cancelled! Assuming they are strictly enforcing the new AdWords Grant policies , you have until the end of February to get things...Read more.
Happy New Year from Rootid!
By Rootid Staff on January 2, 2018
By all measures, 2017 was quite the year. Though it began with a sense of confusion and uncertainty, we can’t help but feel inspired by how our clients, friends, and partners have joined together to make a difference around the world. In 2018, we...Read more.
Brand Refresh in 7 Steps
By Valerie Neumark on December 14, 2017
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance...Read more.
Rootid's 10 Campaigns That Rocked #GivingTuesday
By Carrie Butler on November 16, 2017
November 28th will mark #GivingTuesday’s sixth annual day of giving. The holiday—which follows Black Friday and Cyber Monday in the US—kicks off the charitable season. Brands, influencers, and everyday folks come together with a single purpose in...Read more.
Rootid's Print is Not Dead
By Carrie Butler on November 9, 2017
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
Rootid's Top Annual Report Website Examples
By Rootid Staff on September 20, 2017
If you're still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally...Read more.
Rootid's How to Create a Compelling Call-to-Action
By Carrie Butler on September 8, 2017
You've spent time crafting your website— planning , designing , and writing —and now traffic is really starting to pick up. So, what's next? You may be getting a lot of new site visitors, but are they signing up for your newsletter, an upcoming...Read more.
Why Your Drupal 6 Site Will Be Hacked
By Andrew Goldsworthy on July 20, 2017
This title is not clickbait. It’s a real problem. It's been more than a year since Drupal 6 was abandoned by the open source Drupal community, leaving major security vulnerabilities in its wake. If it hasn't already cost your organization, it will—...Read more.