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Rootid Co-founder and Managing Partner, Valerie is a brand strategist and art director with almost 20 years experience in the corporate, education and nonprofit sectors.
Valerie's diverse professional background spans a wide range of experiences including teaching Kindergarten through Post-secondary art, science and web design; education administration as a Founding Principal of a 6th-12th grade private school and Associate Director of Career Services at Art Center College of Design; design and art direction in the automotive industry; founding board member for two growing nonprofits, and now communications strategy consultant for both local, statewide and national nonprofits/social good companies.
Valerie has her Bachelor's Degree in Visual Arts & Media from University of California San Diego and a Master's Degree in Education from Pepperdine University. She was also a 2016 recipient of Pepperdine University's inaugural 40 under 40 Award. In her free time she plays soccer, loves to hike, watch baseball and read Pookie books to her daughter.
Andrew has over 15 years experience in user interface and online marketing strategy for social entrepreneurs and nonprofits. He has also worked extensively in fund development and online marketing for Habitat for Humanity. Andrew is passionate about using the power of technology to empower mission driven organizations and social business. He's also an avid outdoorsman. Frequently camping, skiing, fishing and fending off mosquitos.
Jason Mickela has been a software developer for over 14 years working on enterprise level solutions for universities, banks and a Fortune 500 companies. Jason most recently comes from the University of Berkeley, working to build online solutions that boosted enrollment and programmatic marketing efforts. Though he focuses on Drupal, Wordpress and Django development, he knows 10+ programming languages and is always game to take on new challenges.
Cassie helps entrepreneurial leaders shape transformative social impact ventures. A seasoned entrepreneur, Cassie also led the first social impact practice for global product design firm, Siberia; co-founded the Berkeley Innovation Group (BIG); and was co-creator of the Digging Deep Campaign, serving online audiences curious about the fair food movement.
She has coached and facilitated teams from corporate clients like General Electric, Kaiser, and Schwab, to social enterprises like LimeBike, to nonprofits like GRID Alternatives and Edible Schoolyard Project. Cassie is a graduate of the Haas School of Business and Pomona College with a BA in Anthropology. She loves being an aunt, cooking, hiking, dancing, and volunteering for Full Circle Fund.
Tori empowers the project team to do the best work they can, with the skills and talents they bring to the table. Streamlining processes, running meetings effectively, creating and enforcing guidelines and timelines, and prioritizing web and design best practices allows her to facilitate teams creating top-notch websites, apps, and print materials. Tori graduated from Stanford University with a BA in English with honors.
Soy Pak-Krisher has been an art director/designer for branding and interactive for the past 18 years. She comes to Rootid with extensive experience in the corporate, entertainment, fashion and non-profit sectors, specializing in beautiful and usable interfaces. Soy has her MFA in Design and Technology from Parsons School of Design and her BS in Environmental Design from University California, Davis. When not nailing deadlines and working hard whilst having fun, Soy can be found bellydancing, cooking or studying Kung Fu.
Carrie is a graphic designer with a heart for non-profits. She’s also an inbound marketer, a small business owner, and an award-winning author with work featured in publications such as USA Today. When she’s not working, you can find her spending time outdoors with her rescue pup.
Mabel is a UX designer. She has worked in nonprofits offering opportunities and collaborating with community members to make important life decisions. While looking for strategic ways to solve problems, she fell in love with UX design. She enjoys that magic spot where open-minded collaboration and creativity fills a real and practical need. In her free time she enjoys baking, dancing and good tv.
We Work With Clients Across the U.S.
How We Can Help
We are strategic thinkers, detailed planners and nice people who enjoy what we do.
Let's make something cool & impactful!
We are very happy with our final website design and look forward to working with Rootid again!FrancellaProject ManagerGreen Leadership Trust
Rootid has been a great partner for our online strategy! Creativity, design, a strategic approach and a complete understanding of the technology helped us launch a fast, user-friendly site that is helping us reach our goals.Jeff WiednerDirector, Online StrategyAmerican Rivers
The Rootid team has been instrumental in our renewed vision. They challenged us early on to truly understand our core competencies and customers, and then guided us through a complete and thoughtful rebrand.Jay HirschtonCEOFull Circle Fund
We found the Rootid team to be very knowledgeable and experienced, yet down to earth and friendly. It was a great collaboration.Bev GabeCommunications ManagerLightHawk
Rootid is a valuable part of our team at Habitat East Bay/Silicon Valley and has helped up reach major milestones in the last five years.Krysta MorgenthalerVP, Dev. & Comm.Habitat for Humanity