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advancing equity

Co-designing Community
brand, communications culture development & iterative capacity building

We'll meet you where you're at.

Whether you want to revitalize your brand, incrementally improve your existing digital presence or need to transform your internal & external communications from the ground up—we'll listen like your closest friend and nerd out to get the job done.

our principles | our origin story

Our Team

Valerie Neumark Mickela - director of strategic initiatives & education, founder

Valerie Neumark

Director of Strategy & Education, Founder

Rootid Co-founder and Managing Partner, Valerie is a brand strategist and art director with almost 20 years experience in the corporate, education and nonprofit sectors.

Valerie's diverse professional background spans a wide range of experiences including teaching Kindergarten through Post-secondary art, science and web design; education administration as a Founding Principal of a 6th-12th grade private school and Associate Director of Career Services at Art Center College of Design; design and art direction in the automotive industry; founding board member for two growing nonprofits, and now communications strategy consultant for both local, statewide and national nonprofits/social good companies.

Valerie has her Bachelor's Degree in Visual Arts & Media from University of California San Diego and a Master's Degree in Education from Pepperdine University. She was also a 2016 recipient of Pepperdine University's inaugural 40 under 40 Award. In her free time she plays soccer, loves to hike, watch baseball and read Pookie books to her daughter.

Valerie Neumark Mickela on LinkedIn Valerie Neumark Mickela on Twitter
Andrew Goldsworthy

Andrew Goldsworthy

Director of Client Success & Growth, Founder

Andrew has over 20 years experience in user interface and digital marketing and fundraising strategies for social entrepreneurs and nonprofits. He is passionate about co-designing strategies to leverage technology and communications to build capacity and impact with mission-driven organizations. He's also an avid outdoorsman. Frequently camping, skiing, fishing and fending off mosquitos.

Andrew Goldsworthy on LinkedIn Andrew Goldsworthy on Twitter
Jason Mickela Drupal Programmer

Jason Mickela

Director of Technology, Founder

Jason Mickela has been a software developer for over 14 years working on enterprise level solutions for universities, banks and a Fortune 500 companies. Jason most recently comes from the University of Berkeley, working to build online solutions that boosted enrollment and programmatic marketing efforts. Though he focuses on Drupal, Wordpress and Django development, he knows 10+ programming languages and is always game to take on new challenges.
Soy Pak-Krisher Design Director

Soy Pak-Krisher

Director of Design

Soy Pak-Krisher has been an art director/designer for branding and interactive for the past 18 years. She comes to Rootid with extensive experience in the corporate, entertainment, fashion and non-profit sectors, specializing in beautiful and usable interfaces. Soy has her MFA in Design and Technology from Parsons School of Design and her BS in Environmental Design from University California, Davis. When not nailing deadlines and working hard whilst having fun, Soy can be found bellydancing, cooking or studying Kung Fu.
Mabel Colón Rootid Jr. UX Designer

Mabel Colón

Experience & Service Designer

Mabel is a UX & Service designer. She has worked in nonprofits offering opportunities and collaborating with community members to make important life decisions. While looking for strategic ways to solve problems, she fell in love with UX design. She enjoys that magic spot where open-minded collaboration and creativity fills a real and practical need. In her free time she enjoys baking, dancing and good tv.
Carrie Butler, Rootid Designer

Carrie Butler

Designer & Copy Writer

Carrie is a graphic designer with a heart for non-profits. She’s also an inbound marketer, a small business owner, and an award-winning author with work featured in publications such as USA Today. When she’s not working, you can find her spending time outdoors with her rescue pup.

Sue Kempema, Rootid Graphic Designer

Sue Kempema


Our Clients Influence Local, National & Global Change

How We Can Help

Full-service brand, marketing & communications in partnership with local & global changemakers in order to advance equity, strengthen communities and deepen impact.