about

Our values are the roots that nurture everything we do.

• Anti-racism — We challenge systems of oppression in our work, our partnerships, and ourselves.
• Equitable Access — We believe everyone deserves the tools and opportunities to thrive.
• Partnership Through Listening — We build trust by centering the voices of those closest to the work.
• Community-led Breakthroughs — Solutions emerge from shared wisdom, not top-down design.
• Fearless Curiosity & Reimagination — We stay open, adaptable, and ready to grow.
• Health & Healing — We nurture sustainable practices that care for people and the planet.

At rootid, what matters most is how we show up for people. Our work begins with listening, building trust, and creating space for voices that often go unheard. Rooted in community, every project we take on starts with building trust, listening deeply, and co-creating solutions that reflect lived experience.

Equity shapes each step of the process and we focus on relationships, growing capacity together, and supporting long-term, sustainable change. Our hope is to contribute to work that strengthens connection, deepens impact, and helps build a more inclusive future.

rootid began in 2008 when our founders met through Habitat for Humanity, sparking a vision for a larger purpose. By 2011, a values-led design agency focused on trust, creativity, and social good was established. We’ve since grown intentionally, prioritizing depth over scale, and fostered a culture of co-creation, curiosity, and care.

We are real-world dreamers and practical idealists. Every project we take on is an opportunity to amplify voices, strengthen communities, and design the more equitable and inclusive future that together, we believe is possible. Because when you succeed, we all succeed.