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Build Personas Using Google Analytics Data
By Andrew Goldsworthy on October 12, 2018
Understanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can...Read more.
Google Data Studio
By Andrew Goldsworthy on September 27, 2018
“I’m a real data person.” I hear this all the time from our nonprofit clients. And, honestly, we love data too! The real question are you making marketing and fundraising decisions based on accurate data? And, how do you know how our marketing...Read more.
By Andrew Goldsworthy on August 10, 2018
If your website uses Wordpress, you may be aware of the big update that is coming to 5.0. There are mixed emotions in the Wordpress community about the new editing interface, called Gutenberg. Regardless of which side you sit on, you better get...Read more.
Nonprofit Logic Model
By Andrew Goldsworthy on August 8, 2018
If you’re frustrated with trying to increase your donor base, strategic partnerships and membership, we have a proven tool that we use with our clients that can help. It’s called a nonprofit logic model. Building a nonprofit logic model will help...Read more.
Donor Surveys
By Andrew Goldsworthy on July 31, 2018
Building donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This...Read more.
Failure to Launch your Nonprofit Marketing Campaign
By Aiasha Khalid on July 25, 2018
If you’ve done any strategic communications work, then you know implementation paralysis can be real. You’ve spent weeks, sometimes months, creating a comprehensive communications plan only to freeze during the campaign execution. So often, we see...Read more.
Rootid's BrandUP Awardee Root & Rebound
By Valerie Neumark on April 12, 2018
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.
Google Ad Grants Updates
By Andrew Goldsworthy on February 9, 2018
As of January 1st, 2018, Google Grant Ad accounts that do not meet updated requirements could end up being suspended or cancelled! Assuming they are strictly enforcing the new AdWords Grant policies , you have until the end of February to get things...Read more.
Happy New Year from Rootid!
By Rootid Staff on January 2, 2018
By all measures, 2017 was quite the year. Though it began with a sense of confusion and uncertainty, we can’t help but feel inspired by how our clients, friends, and partners have joined together to make a difference around the world. In 2018, we...Read more.
Rootid's Steps to Refreshing Your Brand
By Rootid Staff on December 14, 2017
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance...Read more.

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