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Thinking

By Andrew Berry, Head of Marketing and Customer Success at Donately on August 11, 2020
Even before the pandemic changed many aspects of our daily lives, virtual fundraising in the nonprofit sector was becoming more prevalent with each passing day. Now, due to social distancing guidelines, it’s absolutely imperative that your...Read more.
Silience is not an option
By Valerie Neumark on June 8, 2020
Like many of you, our team has been filled with a lot of conflicting emotions around the recent events - anger, fear, frustration, inspiration and energy to fight. Internally, we have been holding a lot of discussions over the last year about race,...Read more.
Butterfly and cacoon
By Andrew Goldsworthy on June 2, 2020
Our nation, in the midst of crisis, has found itself at a crossroads. The direction we take from here—whether good or bad—will not only impact policy, but shape culture and affect generations to come. It all depends on the steps we take today. That’...Read more.
Rootid and David Brower Center
By Andrew Goldsworthy on May 19, 2020
Today, we’re thrilled to announce a special collaboration with our longtime partner, the David Brower Center . The partnership is dedicated to helping environmental organizations adapt in the midst of this pandemic, creating more resilient...Read more.
By on March 31, 2020
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post...Read more.
Image of woman with Post-It Notes
By on March 31, 2020
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you...Read more.
Viruses
By Rootid Staff on March 24, 2020
This page is being updated on a regular basis to reflect new resources that our team and partners are finding and have distributed. Follow us on Twitter and Facebook to get the latest. Public Health Information CDC CoronaVirus Information CDC...Read more.
7 Powerful Ways to segment your donor list
By Andrew Berry, Donately on January 25, 2020
As a nonprofit, your biggest asset is your relationship with the donors supporting your mission. Your next biggest asset is the data you collect on those donors. Nonprofit fundraising is a practice of continuously improving practices to thrive with...Read more.
Two women working on a computer
By Rootid Staff on January 2, 2020
We all know how important it is to maintain a fresh, engaging website. But did you know the average site undergoes a major redesign every 3 years ? Imagine the time, staff energy and money tied up in a recurring project of that magnitude—not to...Read more.
Rootid's Formula for Giving Tuesday Success
By Rootid Staff on November 18, 2019
#GivingTuesday is just around the corner, and with it, the opportunity to see a substantial increase in support for your nonprofit. Since its inception in 2012, the movement has raised over $1,000,000,000 online in the United States—including last...Read more.

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