we connect people by building communications tools & community experiences for social change

we envision a world where we all have the space to wonder—where we have the tools needed to connect and explore curiosities fearlessly

our work

brand strategy

website development

marketing campaigns

capacity building cohorts


National Immigration Project

Organizational brands should be a reflection of the communities they serve. We take a community-centered approach to visual branding, messaging and revitalization of marketing materials.

protest sign


ACLU OF Northern California

Focusing on community need to organize website content and create website interface design leads to success. rootid leverages community input to organize thousands of pages of content to improve site navigation and engagement.

group of people with ACLU t-shirts on


Tenderloin Neighborhood Development Corporation

Delivering the right message to the right person at the right time leads to campaign success. Instead of one-off campaign designs, rootid creates design templates that TNDC can manage internal. This leads to cost savings and internal capacity.


Urban Strategies Council

Design and facilitated a leadership cohort with 10 grantees to build communications strategy to reduce local domestic violence. Our cohorts create a space for learning and sharing that helps organizations build a communications strategy for their own context.

young people painting a wall

we work with conveners, nonprofits, & funders

culture. capacity. connection.

Looking to enhance your communication, leadership and brand strategy skills?

We are excited to invite you to join our 2024 Connections Cohort— a transformative journey designed to unlock your communications potential and build thoughtful & intentional practices to engage with communities in an equity-centered & accessible way.

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