we envision a world where everyone can fearlessly explore curiosity and access the tools to connect
When purpose-driven organizations connect clearly with the people they serve, communities grow and flourish. Centering clarity, equity, and liberatory design leads to brands, websites, and experiences that truly resonate and help mission-driven organizations create lasting change. That is what we do at rootid.
our work
rootid works to dismantle systems of oppression by removing barriers to connection.
We design and build community-centered, communications tools for nonprofit, grassroots and frontline organizations.
brand strategy
website development
marketing & campaigns
capacity building
BRAND STRATEGY
National Immigration Project
Organizational brands should be a reflection of the communities they serve. We take a community-centered approach to visual branding, messaging and revitalization of marketing materials.
WEBSITE DESIGN & DEVELOPMENT
Privacy Rights Clearinghouse
A long-term partnership focused on turning complex privacy rights information into knowledge everyday people can use and trust—making privacy rights clearer, more accessible and easier to act on.
CAMPAIGN STRATEGY & DESIGN
Tenderloin Neighborhood Development Corporation
Delivering the right message to the right person at the right time leads to campaign success. Instead of one-off campaign designs, rootid creates design templates that TNDC can manage internal. This leads to cost savings and internal capacity.
COMMUNICATIONS CAPACITY BUILD
Urban Strategies Council
Design and facilitated a leadership cohort with 10 grantees to build communications strategy to reduce local domestic violence. Our cohorts create a space for learning and sharing that helps organizations build a communications strategy for their own context.
we work with conveners, nonprofits, & funders
We are excited to introduce our new, customizable voter guide. Tailor it to your values, your community, and the issues that matter to you most.
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