our work

we are re-imagining nonprofit communications, brand & web design to build a more equitable world.

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our SERVICES

a community-centered approach

See below how we perform our services aligned with the Liberatory Design framework.

brand strategy & design

phase 1: see the system

  • brand audit
  • leadership input process

phase 2: empathize, define & inquire

  • audience research
  • values-based audience profile creation

phase 3: imagine & prototype

  • visual language development (moodboards)
  • key messaging development
  • community stakeholder testing

phase 4: try

  • marketing asset design
  • logo design
  • brand style guide
  • organizational brand training
  • content strategy
view case study

website design & development

phase 1: see the system

  • communications strategy audit
  • leadership input process
  • content inventory & audit

phase 2: empathize, define & inquire

  • audience research
  • values-based profiles creation

phase 3: imagine & prototype

  • content strategy
  • site map design
  • wireframes
  • user interface testing

phase 4: try/test

  • website interface design
  • website development
  • systems integration
  • quality assurance & launch
view case study

analytics & website optimization

phase 1: see the system

  • organizational logic model
  • develop measurement plan

phase 2: empathize, define & inquire

  • audience research
  • conversion funnel design

phase 3: imagine & prototype

  • content strategy
  • marketing asset design

phase 4: try/test

  • technical analytics implementation
  • reporting dashboard set up
  • campaign support
view case study

cohort learning & capacity building

⅓ of BIPOC led nonprofit organizations are under-resourced, operating with one – or no communication staff. 

Building capacity in communications enables organizations to engage with external stakeholders, partners, and the public; convey messages, build relationships, and address concerns.

Building skilled communications practitioners, equipped with necessary competencies and resources is one of our mandates.

We offer team, cohort style, and one-to-one comms specific consulting on a sliding scale, allowing us to provide equity centered capacity building to frontline/grassroots organizations and leaders as well as funders and foundations alike. These partnerships take the form of retreats, workshops and coaching.

We offer our expertise in the following areas:

  • leadership
  • professional development
  • communications capacity building

Or contact marcus@rootid.com for more information.

view case study

roundtables & community events

Our roundtable sessions are not boring meetings. They are dynamic gatherings designed to foster effective communication, strengthen community bonds, and enhance individual and collective capacity.

Characterized by interactive discussions, engaging activities, and collaborative problem-solving exercises; participants actively contribute their ideas, experiences, and expertise, creating an atmosphere of shared learning and growth.

visit event calendar
arianna rosales
Quote Image

“rootid’s knowledge, skills, and thoughtfulness made a huge project feel not only manageable, but also exciting! We could not have asked for better partners or for better results – we are so proud of our refreshed brand and new website!”

Arianna Rosales
National Immigration Project

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