we help organizations communicate with purpose.
rootid can help in the spaces your team needs support, acting as a fractional communications department or to augment your existing staff.
How we can help
branding
Build a strategic and visual foundation that helps your organization connect with your communities.
We start with listening and discovery, then shape a clear brand strategy, messaging and identity system that reflects who you are.
- research & discovery
- audience & stakeholder insights
- workshops & facilitation
- brand strategy
- messaging & positioning
- naming
- visual identity brand guidelines
websites
Create an accessible, easy to manage website designed around the people you serve.
We combine strategy, user experience, accessible design and custom development to build seamlessly integrated websites that are flexible, inclusive and easy for your team to maintain.
- website strategy
- UX & information architecture
- visual/UI design
- site development (drupal, wordpress)
- CMS implementation (pantheon)
- content migration
- custom integrations, code & unique functionality
- website training
communications
Reach the people your communities through thoughtful campaigns, content and storytelling.
We help you communicate consistently across channels with messages that resonate and build stronger connections with your audiences.
- communications strategy
- campaign development
- content strategy
- email marketing
- social media
- naming
- marketing collateral
- reporting & analytics
ongoing support
Keep your brand, website and communications evolving as your organization grows.
We provide ongoing guidance, optimization and training so your team has the capacity and to keep building momentum.
- dedicated management
- existing site updates
- performance & analytics
- SEO & accessibility audits
- capacity building
- training & coaching
- strategic guidance
Recent case studies
what our partners
say
Relationships built to last
Rootid has been an invaluable long-term partner, bringing not only strategic thought partnership, technical skill, and flexible capacity, but also the institutional knowledge that comes from more than a decade of collaboration. Their team has consistently stepped in where needed, adapted seamlessly to evolving priorities, and helped ensure that every project remains true to our organization’s brand, voice, and values.
Meghan Land | Privacy RIghts Clearninghouse
CONNECT WITH US
have a project in mind?
We’d love to hear from you. Tell us a little about your project and we’ll be in touch soon.
510.575.9260
We respect your privacy. We’ll never share your information.