make your website work smarter for your mission.

We help teams understand their website data and optimize user experiences with practical insights and actionable guidance.

Whether you are a grassroots non-profit or a national organization, your website analytics can help you understand exactly how your audience engages with your message.

Data informed decisions expand your reach and better serve your community.

Let’s make sure your impact is measurable and continuously growing.

Our approach to data analysis provides clear insights that will help your team implement optimizations with confidence so your site is always improving.

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Studio in a School has worked with Rootid for over five years. We began by designing and building Studio’s curriculum library. Since launching that project, we have iterated, adapted, and discovered new ways of working together. At every turn the Rootid has been ready to listen, learn, and grow along side us. The team has served as trusted advisors and sound partners when we have needed to rethink a project or go in a new direction, offering kind and thoughtful feedback. Rootid understands non-profits, respects the work we do, and always strives to help us improve. We are grateful for our ongoing collaboration and look forward to what the next generation of our work together will bring.”

Maggie Bordonaro
Chief Program Officer at Studio in a School

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Our analytics resources

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A Guide to Creating a Nonprofit Measurement Plan

Tools like Google Analytics and other data sources have so many reports and data fields. How do we know what’s meaningful?

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A Beginners Guide to Google Analytics UTM Tags

UTM tags are an easy way to figure out what marketing activities are working and what are not.

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4 Good Data Hygiene Habits for Fundraising Success

At its core, data hygiene is simply the practice of cleaning your database, removing these inaccurate, harmful elements and adding useful ones…

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