equity-centered branding, content strategy, website design and development

Through branding, communications & technology we can redesign and share a collective vision of what could be —a world that works for all of us.

let’s collaborate!

full-service nonprofit communications

Together, we can create an experience that centers the needs and lived experiences of your community.

brand strategy

create strong, consistent branding through a holistic approach that centers your most important community members

identity + messaging + narrative

You can feel confident that your online content will connect with your community.

campaign strategy

Drive your mission forward through strategic media campaigns that resonate with your community.

analytics website optimization

Create beautiful websites that elevate your brand and deliver meaningful experiences.

website design + development

Leverage the latest technology. We build sites that are easy for your team to manage.

analytics website optimization

Decide which metrics are most important for your website. Utilize analytics to consistently improve your site.

we work with conveners, nonprofits, & funders

transforming nonprofit communications

our project framework

Assessing where we are currently. We take a deep look at your brand, communications & technology. Discovery includes research, internal stakeholder input, goal setting & recommended project approach.

The outcome of this stage will be a clear roadmap forward for our work together and how we measure success.

This stage focuses on who your target audiences are and how you have engaged them in the past. Where are there opportunities to connect and engage? Are there audiences that you have not yet been able to connect with but would like to. This may include focus groups, surveys and other forms of community research that will better define your approach to authentic connection.

The outcome of this stage creates a clear strategy to pursue and the tools we need to succeed (ex. website, content, marketing assets, etc.).

You know who your target audience is. You have a story and messaging to help tell it. It’s time to develop your marketing assets and start to think tacitcally.

The outcome of this stage will be a list of assets that need to be developed and a plan to use them in your next campaign.

Whether the project is a new brand, a marketing campaign or new website, it is important to assess the outcomes based on our original goals. rootid will work with your team to assess the impact of the work and elevate opportunities for continuous improvement.


The ACLU of Northern California

Health Justice Recovery Alliance

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