nonprofit cohort learning experiences
rootid works with grant makers, coalitions and groups of organizations to co-designs cohort learning experiences for nonprofit leaders focused on communications capacity building and marketing strategy.
These experiences provide peers a safe and supportive environment for collaboration and exploration.
In addition to developing communications strategy, participants leave with tools and tactics that can be used immediately following the experience.
customizing cohorts to meet your needs
rootid designs cohort learning experiences based on the needs of the participating organizations. cohorts may cover a variety of topics.
define target audience
research & define your most important community members so your team can create strategies that engage.
develop language that connects and activates your target audiences.
community engagement strategy
participants develop a plan and the marketing assets needed to target and connect with target audiences.
internal team building
develop team culture, alignment and processes to help your team work more effectively together.
capacity building through fundraising
develop a messaging and tools to help early-stage organizations build relationships with funders.
the typical cohort experience
rootid will survey cohort participants to understand their unique challenges, requirements, and aspirations. This needs assessment process will provided valuable insights as we move into the cohort design stage.
Based on the elevated needs of participants, rootid will co-design a curriculum for the cohort. Cohorts typically last 4-6 weeks and will include a mix of group learning and one-on-one coaching. All participants typically leave the cohort with a set of marketing tools and defined strategy to move forward.
Cohort learning sessions bring the participants together in virtual or in-person learning sessions. The sessions foster open dialogue, knowledge sharing, and skill-building among participants. This enables them to develop a deeper understanding of equity-centered communications strategies and their application within their organizations.
Working together also may generate opportunities for participants to partner on projects outside of the cohort.
Cohort experiences typically include personalized one-on-one coaching sessions for each participant. This individualized support helps address unique challenges and provides a confidential space for leaders to explore complex and vulnerable topics related to challenges they may be facing.
Leardership Cohort: Urban Strategies Council
rootid co-designed a cohort learning experiences for nonprofit leaders focused on communications capacity building and marketing strategy. Cohort experiences provide peers a safe and supportive environment for collaboration and exploration.
“This process was so collaborative… [rootid] created the space and really have helped me.”– USC Cohort Participant