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Brand Strategy

TNDC: Tenderloin Neighborhood Development Corporation

We began our relationship with TNDC in 2018 through an annual report project that had a print accordion fold brochure, .pdf as well as companion microsite. Through discussions and an indepth discovery process, it quickly became clear that there was a lot more that their development department wanted to evolve within the organization's branding.

Contra Costa College

Contra Costa College is a community college in the San Francisco Bay Area serving a diverse and thriving student body. Through a full rebrand and redesign process, Rootid was able to update their visual language and marketing assets to transform their approach and drastically increase their student applications.

Contra Costa College was ripe for a brand revitalization and with a wide variety of transferable education institution experience, we were ready to support their endeavor.

Full Circle Fund

We began our strategic partnership with Full Circle Fund in the Fall of 2016. The organization was primed with new leadership and a renewed vision.

Though always a member-driven, philanthropic nonprofit, the board and staff wanted to do a better job of being inclusive of varying communities as well as more effectively illustrate their ability to convene, connect and catalyze Bay Area changemakers.

ACLU Washington - They Are Watching

Law enforcement agencies are acquiring and using surveillance technology, often without the knowledge of local government and the communities they represent.  The ACLU Washington affilit wanted to build a website where visitors could learn about the technologies and the issues surveillance technologies present, and get recommendations on how to protect their civil liberties. 

Essential Access Health

The Essential Access Health (previously California Family Health Council) has a long track record of championing quality sexual and reproductive heath care, but felt their online branding did not accurately reflect the impact that they had in the community.  In addition, their capacity to capture marketing leads and the online tools they used to support their programs needed to be updated.

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