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Brand Strategy

Contra Costa College

Contra Costa College is a community college in the San Francisco Bay Area serving a diverse and thriving student body. Through a full rebrand and redesign process, Rootid was able to update their visual language and marketing assets to transform their approach and drastically increase their student applications.

Contra Costa College was ripe for a brand revitalization and with a wide variety of transferable education institution experience, we were ready to support their endeavor.

Full Circle Fund

We began our strategic partnership with Full Circle Fund in the Fall of 2016. The organization was primed with new leadership and a renewed vision.

Though always a member-driven, philanthropic nonprofit, the board and staff wanted to do a better job of being inclusive of varying communities as well as more effectively illustrate their ability to convene, connect and catalyze Bay Area changemakers.

ACLU Washington - They Are Watching

Law enforcement agencies are acquiring and using surveillance technology, often without the knowledge of local government and the communities they represent.  The ACLU Washington affilit wanted to build a website where visitors could learn about the technologies and the issues surveillance technologies present, and get recommendations on how to protect their civil liberties. 

Ella Baker Center

The Ella Baker Center works locally, statewide, and nationally to end mass incarceration and criminalization. They work to mobilize everyday people to build power and prosperity in our communities through reinvestment, policy change and redefining safety. For 20 years, the Ella Baker Center has formed unlikely coalitions and won positive change that breaks the cycle of disinvestment and incarceration in communities of color.

Essential Access Health

The Essential Access Health (previously California Family Health Council) has a long track record of championing quality sexual and reproductive heath care, but felt their online branding did not accurately reflect the impact that they had in the community.  In addition, their capacity to capture marketing leads and the online tools they used to support their programs needed to be updated.

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