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Brand Strategy

Full Circle Fund

We began our strategic thought partnership with Full Circle Fund in the Fall of 2016. The organization was primed with new leadership and a renewed vision.

Though always a member-driven, philanthropic nonprofit, the board and staff wanted to do a better job of being inclusive of varying communities as well as more effectively illustrate their ability to convene, connect and catalyze Bay Area changemakers.

ACLU Washington - They Are Watching

Law enforcement agencies are acquiring and using surveillance technology, often without the knowledge of local government and the communities they represent.  The ACLU Washington affilit wanted to build a website where visitors could learn about the technologies and the issues surveillance technologies present, and get recommendations on how to protect their civil liberties. 

ACLU California, Privacy & Free Speech Primer

Created by the ACLU of California, The Privacy & Free Speech Primer draws more than 100 case studies to develop specific recommendations that companies of all sizes can implement, including an expanded free speech section addressing issues related to online moderation and censorship. The tools in this guide can help companies make the smart, proactive decisions necessary to avoid problems, protect users, and grow their businesses.

Contra Costa College

Contra Costa College is a community college in the San Francisco Bay Area serving a diverse and thriving student body. Through a full rebrand and redesign process, Rootid was able to update their visual language and marketing assets to transform their approach and drastically increase their student applications.

Contra Costa College was ripe for a brand revitalization and with a wide variety of transferable education institution experience, we were ready to support their endeavor.

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