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Full Circle Fund
We began our strategic thought partnership with Full Circle Fund in the Fall of 2016. The organization was primed with new leadership and a renewed vision.
Though always a member-driven, philanthropic nonprofit, the board and staff wanted to do a better job of being inclusive of varying communities as well as more effectively illustrate their ability to convene, connect and catalyze Bay Area changemakers.
We approached this project a little differently than usual, taking a more iterative and agile approach rather moving directly into logo redesign and brand relaunch. Instead, we began our partnership through a full communications audit and then worked collaboratively to implement new messaging and a revitalized visual language across their communications assets—testing live with stakeholders and members in real time and making adjustments as we went.
The final unveiling of the unified and cohesive branding, identity, print materials and website took place during their new UNITE event in October 2017. At that point in the overall process, the final logo felt like an inevitable outcome since all stakeholders had been included throughout the process, providing insight and feedback along the way.
Full Circle Fund’s staff is now empowered with the tools they need and we continue to support them as a strategic partner and sponsor.
UPDATE: The Full Circle Fund Rebranding & Website won a 2018 Communicator Award!