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Full Circle Fund

Full Circle Fund Rebrand & Strategic Partnership

We began our strategic thought partnership with Full Circle Fund in the Fall of 2016. The organization was primed with new leadership and a renewed vision.

Though always a member-driven, philanthropic nonprofit, the board and staff wanted to do a better job of being inclusive of varying communities as well as more effectively illustrate their ability to convene, connect and catalyze Bay Area changemakers.

We approached this project a little differently than usual, taking a more iterative and agile approach rather moving directly into logo redesign and brand relaunch. Instead, we began our partnership through a full communications audit and then worked collaboratively to implement new messaging and a revitalized visual language across their communications assets—testing live with stakeholders and members in real time and making adjustments as we went. 

The final unveiling of the unified and cohesive branding, identity, print materials and website took place during their new UNITE event in October 2017. At that point in the overall process, the final logo felt like an inevitable outcome since all stakeholders had been included throughout the process, providing insight and feedback along the way. 

Full Circle Fund’s staff is now empowered with the tools they need and we continue to support them as a strategic partner and sponsor. 

View Impact Report

UPDATE: The Full Circle Fund Rebranding & Website won a 2018 Communicator Award!

2018 Communicator Award of Distinction

The Rootid team has been instrumental in our renewed vision. They challenged us early on to truly understand our core competencies and customers, and then guided us through a complete and thoughtful rebrand.
Jay Hirshton
CEO

more from this project

Full Circle Fund Custom Icons

Full Circle Fund Custom Icons

Full Circle Fund UNITE Event Collateral

Full Circle Fund UNITE Event Collateral

Full Circle Fund Social Media Ads

Full Circle Fund Social Media Ads

Full Circle Fund Social Media Header Sample

Full Circle Fund Social Media Header Sample
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