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content strategy

Rootid's BrandUP Awardee Root & Rebound
By Valerie Neumark on April 12, 2018
Nominations and applications are now open for the 2018 brandUP , a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund . Last year's Awardee Root & Rebound has now had some time to reflect on the...Read more.
Rootid's Steps to Refreshing Your Brand
By Rootid Staff on December 14, 2017
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance...Read more.
Rootid's Print is Not Dead
By Carrie Butler on November 9, 2017
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey: “88% of respondents indicated that they understood, retained or used...Read more.
Rootid's Top Annual Report Website Examples
By Rootid Staff on September 20, 2017
If you're still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally...Read more.
Rootid's How to Create a Compelling Call-to-Action
By Carrie Butler on September 8, 2017
You've spent time crafting your website— planning , designing , and writing —and now traffic is really starting to pick up. So, what's next? You may be getting a lot of new site visitors, but are they signing up for your newsletter, an upcoming...Read more.
What is Content Strategy
By Valerie Neumark on April 11, 2017
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action. Our...Read more.
Writing Nonprofit Website Content
By Andrew Goldsworthy on April 6, 2017
Let's face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is...Read more.
Rootid's 8 Socially Focused Website Samples
By Carrie Butler on February 22, 2017
Even in a debate-driven world, there’s one thing most professionals agree on: Word-of-mouth is king. Think about it. Would you be more likely to trust the intentions of a banner ad or the person sitting across from you at brunch? A recommendation...Read more.
Rootid's Top 7 Timelines
By Rootid Staff on December 21, 2016
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on...Read more.
Rootid's Human-Centered Design Thinking for Communications Strategy
By Valerie Neumark on August 4, 2016
"Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs." -IDEO Field Guide to Human-Centered Design What is Human-Centered...Read more.
By Andrew Goldsworthy on August 3, 2016
Designing a new website, or redesigning your old website, is a large project to undertake. Larger than most people think. According to SME Website Statistic , 48% of people cited a website’s design as the number one factor in deciding the...Read more.
How to write an effective story that drives action
By Andrew Goldsworthy on June 6, 2016
Keeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone's attention. Relating to stories is hard wired into the human...Read more.
Website Strategy Tips  2014
By Valerie Neumark on March 21, 2014
Deciding which marketing channels you want to focus on and what you want to present on those channels can be challenging. Many organizations and companies try to "do it all" and find that they are not getting the results they had hoped for. If you'...Read more.

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