Your organization's identity is tied to its logo. Well thought out design leaves a great first impression—compelling your community to engage more deeply.
That's why we've dedicated ourselves to helping non-profits forge and refine their brands. We've touched on what makes a great logo in the past, but here's a quick refresher:
A great logo is easy to recognize, versatile, and memorable. The ABC's of logo design (shape, color, and typography) have clearly come into play.
A great logo is instructive, visually representing your brand's personality, values, and what it does in a single idea. If you're not sure about this part, consider reading up on The Twelve Brand Archetypes.
A great logo is distinct and demonstrates what your organization alone brings to the table.
A great logo is practical—easy to read and easy to reproduce for both print and web.
A great logo is both timeless and open to evolution. Businesses and organizations are organic in nature, changing and adapting as they grow and develop. Therefore, a logo that is created at 'founding' will not necessarily suit your needs in ten years.
We know it sounds daunting. That's why we've prepared a sampling of thirty clever and effective examples to inspire you. Take a few minutes to study them, click through to their sites and see what they're doing to cause such a stir. Who knows—in addition to learning from their examples, you may just find a new cause near and dear to your heart!
Logos and Fundraising
Brand identification is critical to success in every aspect of your mission.
Online fundraising is also becoming a critical part of success for organizations. Over $1 billion (yes, with a "B") are donated each year online. Make sure your online strategy is working. Download our comprehensive guide to make sure you're not missing out. You'll be surprised how easy some of these recommendations are.