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about our blog
Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.
Partnership with David Brower Center Launches New Virtual Communications Coaching Cohort
Today, we’re thrilled to announce a special collaboration with our longtime partner, the David Brower Center. The partnership is dedicated to helping environmental organizations adapt in the midst of this pandemic, creating more resilient communities for the future.
How to Develop Your Nonprofit Messaging & Impact Communications
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post will walk you through the basics of creating effective and targeted messaging that can be delivered…
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
7 Powerful Ways to Segment Your Donor List
As a nonprofit, your biggest asset is your relationship with the donors supporting your mission. Your next biggest asset is the data you collect on those donors. Nonprofit fundraising is a practice of continuously improving practices to thrive with limited resources. Donor data, and how you manage it, is critical to creating long-term relationships with…
The Formula to #GivingTuesday Success
#GivingTuesday is just around the corner, and with it, the opportunity to see a substantial increase in support for your nonprofit. Since its inception in 2012, the movement has raised over $1,000,000,000 online in the United States—including last year’s record-breaking total of $400,000,000! How are these organizations making such an impact? They’re asking the right…
Tips & Tricks for an Engaging Pitch
Sample Slide Deck Outline/ Template Social change isn’t easy. Your organization may have the best of intentions, but unless you can convince others to join you, you’ll never make the impact you’ve been dreaming of. You need volunteers, donors, and advocates—and the only way to get them is an engaging pitch. So, how do you…
Pros at Work: 6 Nonprofit Leaders in Fundraising Innovation
This has been a tumultuous time for all nonprofit organizations. The COVID-19 pandemic, limited in-person engagement, rising rates of screen fatigue, and a variety of other factors have complicated the already difficult task of fundraising. In the face of all these challenges, nonprofits have had to innovate. However, there are a few organizations that haven’t…
2019 Capacity Building Workshop Series – Rootid & Full Circle Fund Expand Partnership
Rootid is thrilled to announce our renewed partnership with Full Circle Fund in 2019! Since 2016, the partnership between Full Circle Fund and Rootid has focused on accelerating nonprofit impact to make the Bay Area a more diverse, equitable and economically robust place for all to live and work.