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How to Create an Engaging Slide Deck for Your Nonprofit

They say, "A picture is worth a thousand words," and a well-crafted pitch deck can capture the essence of your mission, convey your impact, and inspire potential funders and donors to support your work. 

In this article, we will explore the key elements of a compelling pitch deck for your nonprofit, outline what you really need to communicate in 10 slides, and share some case study samples along the way.

Start with a Captivating Story (slides 1 & 2)

Every great pitch deck begins with a powerful story. As a nonprofit, you have a unique narrative that drives your mission and fuels your passion.

Introduce your organization with a heartfelt and relatable story that tugs at the heartstrings of your audience. Show them the challenges you're tackling, the lives you're changing, and the impact you're making.

A compelling story forms the foundation of your pitch deck and helps funders and donors connect emotionally with your cause.

  1. Engage with Captivating Imagery

Use photos and imagery that tell your story. Show people engaging with one another, or people interacting with their environment, versus a single smiling face that tells your audience nothing in relation to your mission. 

Well-designed slides, and a consistent color palette will make your pitch deck visually appealing. Include large images, keep the text concise, use bullet points to convey key messages, and ensure that your font choices are easy to read. 

Unless it's a live presentation, consider putting your story in the notes section of the slide deck, or bullet point your story on a separate slide-  if a single picture and statement can not carry the story alone.


Slide 3 & 4: Clearly Define Your Mission and Vision

Funders and donors want to know what your nonprofit stands for and what you hope to achieve. Clearly articulate your mission ( without jargon) and vision statements, highlighting the problem you're addressing and the long-term goals you aim to accomplish. 

Make it clear how your organization is positioned to create meaningful change and how your approach is both unique and sustainable.

Testimonial for rootid

“I'm really liking what you brought out to highlight. Now the deck is brief, clear, and captures who we are in a more compelling way to all the regular people we are trying to reach. This is the language I needed to focus on. It always feels like such a struggle to liberate myself from the jargon and verbosity, my head is so full of everything--the whole org story, how we do our work, youth stories, research, etc--I really needed your fresh lenses to help pull out the most important things.” - Elizabeth Knight, ED Upward Roots

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Slides 5-7: Highlight Your Impact & Legitimacy

Demonstrate the tangible outcomes of your work through data, stories, and testimonials.

Use visual aids like infographics, charts, and graphs to illustrate the impact your organization has made so far. 

Include quantitative as well as qualitative information like key performance indicators, success metrics, as well as team accolades, and real-life examples to showcase the transformative potential and power of your initiatives. 

Donors and funders want to see that their contributions will make a real difference, and a well-presented impact section will inspire their confidence in your organization.


Slide 8: Present Your Financials Transparently

Transparency is vital when seeking funding and support. Provide a clear breakdown of your financials, including revenue sources, funding allocation, and budget projections. 

Showcase your ability to manage resources efficiently and ensure sustainability. Instilling confidence in your financial management practices is essential for potential funders.

Slide 9: Outline Your Strategic Plan or Funding Roadmap

Donors and funders want to see that your organization has a well-defined roadmap for the future. 

Lay out your strategic plan, including short-term and long-term objectives, expansion strategies, and/or programmatic milestones. Discuss your collaborations with other organizations, and any partnerships that will enhance your reach and impact. 

Slide 10: Call to Action

End your pitch deck with a clear call to action. Invite potential funders and donors to join your cause, whether it's through financial support, mentorship, or collaboration. Provide contact information and offer to answer any questions they may have. Be prepared to follow up promptly and demonstrate your gratitude for their consideration.

Testimonial for rootid

“This was so collaborative, but you also did work for all put new language on the deck. This to me was like a "wow" moment because I could share things and then see the changes in real-time, instead of me trying to take what we discussed and pulling it together on my own. I appreciated that you invited me to talk about the deck, why things were there, what they meant in my own words. I think we were able to feed off each other to get a clearer presentation of who Upward Roots is. You all created the space and really have helped me. In our time on Tuesday, I immediately thought of our grant application templates for mission statements and program statements and how I can transfer this language refresh into those.” - Elizabeth Knight, ED Upward Roots


Crafting an irresistible pitch deck for your nonprofit organization is an art that combines storytelling, data, visuals, and passion. By implementing these key elements and infusing your pitch deck with authenticity, you'll be well on your way to engaging funders and donors who share your vision and mission impact.

Check out our free Slide Deck Template »

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Val Neumark Mickela - director of strategic initiatives & education, founder, headshot

Val Neumark

Val is a brand strategist, educator, facilitator and coach focused on co-designing more relational communications strategies to transform our systems. Through partnerships and collaborations, Val hopes these anti-racist, anti-oppressive spaces and tools will more effectively facilitate connection, strategic-thinking, community building and sustainable growth for non-profits and social impact organizations.

Val has a Bachelor's Degree in Visual Arts & Media from University of California, San Diego, a Master's Degree in Education from Pepperdine University, and was a 2016 recipient of Pepperdine University's inaugural 40 under 40 Award. In their free time Val plays soccer, loves to hike, and both read and practice karate with their kid.