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about our blog
Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.
Best Practice Guide to Page Hierarchy
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and ‘will’ to figure out how to use your website. If they are not able to find what they are looking for quickly, you’ve…
5 Ideas for the Rootid brandUP Award for Your Nonprofit
It’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards. Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles, but just didn’t have the resources or expertise to break through. Here are…
How to Apply Human-Centered Design Thinking to Communication Strategy
“Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs.” -IDEO Field Guide to Human-Centered DesignWhat is Human-Centered Design Thinking?Really all it means is putting the people you are serving front and center—learning from…
Successful Website Projects: 4 Things to Discuss BEFORE You Start
Designing a new website, or redesigning your old website, is a large project to undertake. Larger than most people think. According to SME Website Statistic, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. So, the price of a web design failure can be high.…
brandUP Interview: Jessica van Tuyl, Oasis for Girls
Jessica Van Tuyl is the Executive Director of the Oasis For Girls organization, located in San Francisco. The Oasis For Girls program partners with girls and young women from under resourced communities to help them cultivate the skills, knowledge and confidence to discover their dreams and build strong futures.
ABCs of Building a Logo
Building a logo can be as easy as ABC, or 123…yes, just like the Jackson 5 song. It is composed of basic building blocks of shapes, colors and letters. Just like a children’s cartoon, because really, if it does not read that simply, then you are probably doing something wrong. Think about some of the…
Reduce Bounce Rate: 5 Easy Steps to Speed-Up Your Nonprofit WordPress Website
Increasing the speed of your website will reduce bounce rates significantly on your nonprofit WordPress website. Decreasing abandonment rates can help drive more donations, memberships, volunteer sign-ups, and engagement rates. According to an Akamia study, 47% of users expect your nonprofit’s website to load in 2 seconds or less. Below are five simple things that you can…
Work Update: American Rivers Brand Refresh and WordPress Web Development
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates. We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below…