we envision a world where everyone can fearlessly explore curiosity and access the tools to connect
Our values- and research-based approach to branding, communications strategy, planning, design and web development, helps organizations increase engagement and center inclusivity.
our work
rootid works to dismantle systems of oppression by removing barriers to connection.
We design and build community-centered, communications tools for nonprofit, grassroots and frontline organizations.
brand strategy
website development
marketing & campaigns
capacity building
BRAND STRATEGY
National Immigration Project
Organizational brands should be a reflection of the communities they serve. We take a community-centered approach to visual branding, messaging and revitalization of marketing materials.
WEBSITE DESIGN & DEVELOPMENT
ACLU OF Northern California
Focusing on community need to organize website content and create website interface design leads to success. rootid leverages community input to organize thousands of pages of content to improve site navigation and engagement.
CAMPAIGN STRATEGY & DESIGN
Tenderloin Neighborhood Development Corporation
Delivering the right message to the right person at the right time leads to campaign success. Instead of one-off campaign designs, rootid creates design templates that TNDC can manage internal. This leads to cost savings and internal capacity.
COMMUNICATIONS CAPACITY BUILD
Urban Strategies Council
Design and facilitated a leadership cohort with 10 grantees to build communications strategy to reduce local domestic violence. Our cohorts create a space for learning and sharing that helps organizations build a communications strategy for their own context.
we work with conveners, nonprofits, & funders
2026 comms planning and implementation support
With nonprofit teams getting leaner in recent months, we understand the burden left in its place. We’re here to be an extra set of hands or a thought partner if you need us. No project is too small.
OUR LATEST THINKING & RESOURCES
Website Taxonomy Best Practices
Bringing Softness into Social Justice Work, Part 3 – The Courage to Be Soft: Balancing Accountability and Compassion
Bringing Softness into Social Justice Work, Part 2 – Bridging the Divide: From Disconnection to Belonging
Bringing Softness into Social Justice Work, Part 1 – From Calling Out to Calling In: A Softer Way Forward
sign-up for our newsletter
"*" indicates required fields