blog
about our blog
Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.
How to Write a Story That Drives Online Action
Keeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
Simple Steps to Authentic Brand Strategy
1. Identify your core values This is not just your mission, philosophy or that elevator speech people are always telling to you refine. These are the heart and soul of the work that you do, the high level concepts, the attributes of your brand that are inspiring to you, yes, you as a person who…
5 Steps to Create a Short and Useful Style Guide
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components…
DrupalCon 2016 New Orleans: A Retrospective
DrupalCon 2016 in New Orleans exceeded expectations. NOLA played an incredible host to Drupalers from around the world. Just as importantly the Drupal community banded together with energy and creativity to establish a vision for how the open source software could change the world. Here are a few of our favorites from the 5…
Reduce Bounce Rate: 6 Ways to Increasing the Speed of Your Nonprofit Drupal Website
Loading your website faster can drastically reduce bounce rates on your nonprofit Drupal website. Lower abandonment rates means more donations, volunteer sign-ups, memberships and engagement rates. According to an Akamia study, 47% of users expect your nonprofit’s website to load in 2 seconds or less.
6 Questions to Ask Before Hiring a Web Development Company
Hiring a web development firm to design and build a website can be daunting—time consuming and resource intensive. Finding a development company to work with can feel a like finding a mechanic you can trust to work on your car. Here are six questions that will give you confidence to start the process today.
What Makes a Great Logo
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity, appropriateness, distinction, and practicality.