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about our blog
Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.
SFDUG Presentation: Designing 'With' & Not 'For,' rootid's Evolving Project Process Journey
SFDUG: 11/11/21 Design work and website builds are fraught with power and identity dynamics. Too often the design and build processes do not center the needs of those most impacted by its outcomes. Since 2019, rootid has been standardizing all of our processes in alignment—deepening and reframing our work as partnerships ‘with’ versus designing ‘for.’…
Making a Case for Community-led Communications Capacity Building
During this time of racial reckoning in combination with the global pandemic and catastrophic climate change, we must seize the opportunity to reinvent, reimagine and more effectively communicate a collective vision—a world of interconnectedness and collaboration, where those most impacted are prioritized and communications and technology are used to “sustain, heal and empower” rather than…
Donation Processing: A Nonprofits Guide to Getting Started
Picture this: one of your supporters is scrolling through their social media pages when your newest peer-to-peer campaign or crowdfunding post catches their attention. Eager to help, they log into your website, locate your donation page, and submit their gift. The process seems simple enough, and you might assume that simply setting up a donation…
37 Free or Discounted Marketing Tools for Nonprofits
Who doesn’t love a good discount? Nonprofits often have limited budget and bandwidth, which makes discounted digital tools all that much more important. Software and technology can be a huge capacity builder for nonprofits of all sizes. Used correctly, digital transformation can be a multiplier of your mission’s impact. At Rootid, we’re passionate about the…
Perfecting Your Digital Tools: Donation Page Best Practices
Even before the pandemic changed many aspects of our daily lives, virtual fundraising in the nonprofit sector was becoming more prevalent with each passing day. Now, due to social distancing guidelines, it’s absolutely imperative that your organization has an effective way to raise funds using digital resources.
Peer-to-Peer Fundraising in the Virtual Era: 3 Ways to Adapt
Getting started with virtual fundraising has been a major shift for organizations of all sizes over the course of 2020. It’s been a challenging year that’s required us to rethink everything, from how we craft impactful messages to conducting online fundraising and donor engagement at all levels.
10 tips for managing and utilizing your donor data
The pandemic has forced fundraisers to shift from in-person focused fundraising to creative and engaging virtual events and activities. Can you relate? When you switch up how you engage your supporters, it’s easy to have donors slip through the cracks. Now is the time to invest in a clean donor data system. That means not…
We stand in solidarity against racist policies, systemic oppression & white supremacy
Like many of you, our team has been filled with a lot of conflicting emotions around the recent events – anger, fear, frustration, inspiration and energy to fight. Internally, we have been holding a lot of discussions over the last year about race, racism and systematic oppression. Like many others, our immediate response to the…
5 Keys to Adapt Your Nonprofit Marketing to Stay Relevant in a Shifting Landscape
Our nation, in the midst of crisis, has found itself at a crossroads. The direction we take from here—whether good or bad—will not only impact policy, but shape culture and affect generations to come. It all depends on the steps we take today. That’s why it’s crucial for organizations to adapt and lead with a…