student-focused,
equity aligned,
campus ready.

Accessibility isn’t a feature, it’s a foundation

At rootid, we partner with higher ed. teams to transform community feedback into inclusive design that builds belonging for students, faculty, and staff.

Our equity-driven process includes campus feedback loops, ADA and WCAG compliance and iteration—ensuring that every student feels seen, supported, and empowered to engage and thrive. Let’s build tools that truly serve your diverse campus community.

STUDENT-CENTERED COMMUNICATIONS

an award-winning education institution

  • website design & development
  • print design
  • eLumen course catalog
  • accessibility testing & functionality updates
  • ongoing support

CASE STUDY

Building an equity-centered website that fuels student success in the San Francisco Bay Area.

ENVIRONMENTAL GRAPHICS, SOCIAL MEDIA & WEBSITE

one of the nation’s most successful community colleges

  • environmental graphics
  • print collateral
  • eLumen course catalog
  • social media templates
  • website development
  • accessibility testing & updates
  • ongoing support

CASE STUDY

A mission-centered partnership—to inspire, educate and empower students to transform their lives and communities.

student talking with an advisor with a human figure model on the table between them green overlay with the DVC logo on top
Image of black people walking across a street with search bars on their faces and words like calculating above their heads purple overlay with the Georgetown logo on top
REPORT DESIGN & DEVELOPMENT

a think tank focused on privacy law and policy

  • visual brand
  • website design
  • website development
  • data visualization
  • print design

CASE STUDY

A system that allows complex ideas to be distilled into engaging online reports that are paired with traditional printed media.

a few of our higher education & nonprofit partners