#GivingTuesday is just around the corner, and with it, the opportunity to see a substantial increase in support for your nonprofit. Since its inception in 2012, the movement has raised over $1,000,000,000 online in the United States—including last year’s record-breaking total of $400,000,000! How are these organizations making such an impact? They’re asking the right…
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
Let’s face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is critical to higher conversion rates and engaging user experiences that lead to higher donations, volunteer signups…
“Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs.” -IDEO Field Guide to Human-Centered DesignWhat is Human-Centered Design Thinking?Really all it means is putting the people you are serving front and center—learning from…
Not everyone is in your target market and that is ok…actually, that is good. How are you supposed to create authentic messaging (written or visual) if you are trying to talk to everyone at once?