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Rootid's communications strategy capacity building cohort

Communications Strategy Coaching Cohort: August 2021

Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities.

Cohort Logistical Details:

Start Date & Time: 8/19/21, 9am Pacific
Frequency: Meets on Thursdays at 9am Pacific for 5 weeks
Tuition: $425 per person / $850 per organization up to 4 people
Location: This is a virtual cohort that meets through Zoom


About this Event

Prepare for year-end campaign season with this 5-week communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve.

The cohort begins on 8/19/21 and will meet as a group for two (2) hours on Thursdays. Our cohort kick-off on 8/19 will be three (3) hours.  View Example Curriculum & Timeline

What to Expect?

Learn online at your own pace and join weekly group coaching sessions with other nonprofit leaders to discuss challenges and lived experiences.

Participants will walk away with:

  1. A clear picture of their key audiences and their motivations.
  2. Tools and strategies to build your constituent personas.
  3. A strategy for finding, engaging new partnerships, relationships and opportunities.
  4. A strategy for engaging and deepening your existing relationships and partnerships.
  5. Tools and strategies to use stakeholder interviews and surveys to validate your communications strategy.

Cohort Schedule

Week 1: Kick-off & What is your "Why?"
During a live, virtual workshop, participants meet their cohort & ground their work by reflecting on their organizational values & impact.

Week 2: Who is in Your Community?
Identify your key audience members, where to find them & how to effectively engage them.

Week 3: Nurturing Relationships & Growing New Ones
Identify audience motivations by creating personas. Leave behind the one-size-fits-all approach & develop segmented strategies for each.

Week 4: Validate & Test Your Ideas
Learn how to use stakeholder interviews & surveys to test your assumptions & validate your persona & messaging work.

Week 5: Communicate Impact Effectively
Learn how to communicate your mission impact & use it to motivate your target audiences to take action.

Post-Cohort: One-on-One Implementation Consultation
Work with Rootid in a hands-on consultation to help put together an implementation plan that customized for your organization's needs.

View Example Curriculum & Timeline 

What Participants Are Saying...

Val Neumark Mickela - director of strategic initiatives & education, founder, headshot

Val Neumark

Val is a brand strategist, educator, facilitator and coach focused on co-designing more relational communications strategies to transform our systems. Through partnerships and collaborations, Val hopes these anti-racist, anti-oppressive spaces and tools will more effectively facilitate connection, strategic-thinking, community building and sustainable growth for non-profits and social impact organizations.

Val has a Bachelor's Degree in Visual Arts & Media from University of California, San Diego, a Master's Degree in Education from Pepperdine University, and was a 2016 recipient of Pepperdine University's inaugural 40 under 40 Award. In their free time Val plays soccer, loves to hike, and both read and practice karate with their kid.