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about our blog
Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.
DrupalCon19: Design Strategies Session
On April 10th, two of our founders, Valerie Neumark and Andrew Goldsworthy present their session on Design Strategies: Our Process for Building User-centered Websites. Below is a little bit about their session as well as the slides and links to resources they discuss.
Quick & Dirty Color Theory
How do you make visual language decisions and why? Current trends vs. universal constants need to be considered, as well as cultural contexts, ie. what may seem ‘standard’ in the US or for English speakers, maybe be very different elsewhere. If we are in a more pastel phase vs. electric colors vs. more earth tones.…
A Guide to Creating a Nonprofit Measurement Plan
Few great things in the world were created without first planning, then measuring. So, why is your nonprofit any different? All too often, it’s hard to know what should be measured and what should not be. What is really important for your nonprofit to measure?Tools like Google Analytics and other data sources have so many reports…
A Beginners Guide to Google Analytics UTM Tags
Wouldn’t it be great if you could organize and sort your Google Analytics data in more detail so we could understand which campaigns and marketing channels were most effective in moving your nonprofit’s mission forward? With Google Analytics UTM tags, you can! UTM tags are an easy way to figure out what marketing activities are…
How to Increase Donor Retention with Automated Welcome Series
The need to boost donor retention is necessary to keep your nonprofit organization up and running. This is one fact we can’t ignore. Cultivating a strong and lasting relationship with donors proves valuable for nonprofit organizations in acquiring funds and creating a community of supporters.
10 Impactful Annual Report Websites
Last year, we showed you a great way to save time and money by letting your web team produce a website for your annual report. Online presentations are easy to deliver and easy to track, making them the perfect approach for conscientious organizations. This year, we wanted to revisit that notion with a fresh dose…
How to Improve Your Email Marketing Click-Through-Rate (CTR)
Email marketing is one of the most powerful marketing channels that nonprofits have at their disposal. According to research, the amount of revenue generated by nonprofits through email marketing continues to grow. In 2017, email donations increased by a strong 23%! At the same time, our supporters are more bombarded with email than ever before.…
5 Elements of Great #GivingTuesday Campaigns
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not to mention the driving generosity of families and individuals. (Over $380 million was raised online, this year alone!) Want to be…