How do you make visual language decisions and why? Current trends vs. universal constants need to be considered, as well as cultural contexts, ie. what may seem ‘standard’ in the US or for English speakers, maybe be very different elsewhere. If we are in a more pastel phase vs. electric colors vs. more earth tones.…
Last year, we showed you a great way to save time and money by letting your web team produce a website for your annual report. Online presentations are easy to deliver and easy to track, making them the perfect approach for conscientious organizations. This year, we wanted to revisit that notion with a fresh dose…
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance your organization’s image, while staying recognizable—but how do we go about…
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
We’re back with our 2017 favorite examples (in alphabetical order) of what a great non-profit website looks like and what makes it stand out.Our hope is that by emulating these exemplary non-profits, you’ll soon be able to provide an even greater user experience for your own site visitors—generating all the support you need!
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things: