Category: audience profiles

audience profiles, audience segmentation, capacity building, collaboration techniques, communication strategy, community building & outreach, equity-centered communications, event, facilitation, leadership, nonprofit teams, organizing, professional development, strategic partnership, workshops & trainings
Urban Strategies Council & Department of Violence Prevention: Power Mapping for Partnership Mini Summit
Power On Saturday, September 31, 2023, rootid facilitated a mini summit for over 30+ community-based organizations and nonprofits as the closing event of our Oakland Department of Violence Prevention’s mini grant cohort with Urban Strategies Council (USC). The summit, titled “Power Mapping for Partnerships” focused on power and relationship mapping across organizations for more effective…
Read more: Urban Strategies Council & Department of Violence Prevention: Power Mapping for Partnership Mini Summit
audience profiles, audience segmentation, brand strategy, communication strategy, equity-centered communications, guides & tools, messaging, storytelling
How to Develop Your Nonprofit Messaging & Impact Communications
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post will walk you through the basics of creating effective and targeted messaging that can be delivered…
Read more: How to Develop Your Nonprofit Messaging & Impact Communications
audience profiles, audience segmentation, campaign planning, communication strategy, community building & outreach, equity-centered communications, information architecture & ux design, visual design, website design
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
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audience profiles, audience segmentation, fundraising, guides & tools, messaging
7 Powerful Ways to Segment Your Donor List
As a nonprofit, your biggest asset is your relationship with the donors supporting your mission. Your next biggest asset is the data you collect on those donors. Nonprofit fundraising is a practice of continuously improving practices to thrive with limited resources. Donor data, and how you manage it, is critical to creating long-term relationships with…
Read more: 7 Powerful Ways to Segment Your Donor List
audience profiles, communication strategy, event, information architecture & ux design, measurement, professional development, website design, website development, workshops & trainings
DrupalCon19: Design Strategies Session
On April 10th, two of our founders, Valerie Neumark and Andrew Goldsworthy present their session on Design Strategies: Our Process for Building User-centered Websites. Below is a little bit about their session as well as the slides and links to resources they discuss.
Read more: DrupalCon19: Design Strategies Session
audience profiles, audience segmentation, data, email, fundraising, marketing strategy, stakeholder interviews, user research
Get to Know Your Donors & Volunteers Using Data
Understanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can help a lot in developing your nonprofit’s personas. However, sometimes there are still gaps.
Read more: Get to Know Your Donors & Volunteers Using Data
audience profiles, audience segmentation, fundraising, stakeholder interviews, user research
How to Create Donor Personas Using Stakeholder Interviews and Surveys
Building donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This is a legitimate question. This is where using both stakeholder interviews and surveys can…
Read more: How to Create Donor Personas Using Stakeholder Interviews and Surveys
audience profiles, audience segmentation, communication strategy, content strategy, fundraising, guides & tools, storytelling, visual design
How to Create a Compelling Call-to-Action
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
Read more: How to Create a Compelling Call-to-Action
audience profiles, audience segmentation, brand development, brand strategy, capacity building, communication strategy, guides & tools, marketing strategy, nonprofit teams, workshops & trainings
Content Strategy Project with Root & Rebound
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Read more: Content Strategy Project with Root & Rebound
audience profiles, audience segmentation, content strategy, guides & tools, information architecture & ux design, visual design, website design
Best Practice Guide to Page Hierarchy
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and ‘will’ to figure out how to use your website. If they are not able to find what they are looking for quickly, you’ve…
Read more: Best Practice Guide to Page Hierarchy