Category: audience segmentation

audience profiles, audience segmentation, capacity building, collaboration techniques, communication strategy, community building & outreach, equity-centered communications, event, facilitation, leadership, nonprofit teams, organizing, professional development, strategic partnership, workshops & trainings
Urban Strategies Council & Department of Violence Prevention: Power Mapping for Partnership Mini Summit
Power On Saturday, September 31, 2023, rootid facilitated a mini summit for over 30+ community-based organizations and nonprofits as the closing event of our Oakland Department of Violence Prevention’s mini grant cohort with Urban Strategies Council (USC). The summit, titled “Power Mapping for Partnerships” focused on power and relationship mapping across organizations for more effective…
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annual reports, audience segmentation, campaign planning, collateral materials, communication strategy, content strategy, email, fundraising, guides & tools, marketing strategy
Crafting a Successful End-of-Year Campaign: A Comprehensive Guide
As we approach the end of the year, nonprofit organizations of all sizes are gearing up for one of the most critical periods in their fundraising calendar— the end-of-year campaign. This campaign not only allows you to finish the year on a strong financial note but also lays the foundation for your future endeavors. (2023…
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accountability, audience segmentation, brand strategy, capacity building, communication strategy, equity-centered communications, health & wellness, leadership, nonprofit teams, professional development, workshops & trainings
Communications Strategy Coaching Cohort: August 2021
Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities.Cohort Logistical Details:Start Date & Time: 8/19/21, 9am PacificFrequency: Meets on Thursdays at 9am Pacific for 5 weeksTuition: $425 per person / $850 per organization up to 4 peopleLocation: This is a virtual cohort that meets through…
Read more: Communications Strategy Coaching Cohort: August 2021
accountability, audience segmentation, brand strategy, capacity building, communication strategy, equity-centered communications, health & wellness, leadership, nonprofit teams, professional development, workshops & trainings
Communications Strategy Coaching Cohort: May 2021
Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities. Cohort Logistical Details: Start Date & Time: 5/6/21, 9am PacificFrequency: Meets on Thursdays at 10am Pacific for 5 weeksTuition: $850 per organizationLocation: This is a virtual cohort that meets through Zoom
Read more: Communications Strategy Coaching Cohort: May 2021
audience segmentation, brand strategy, capacity building, collaboration techniques, communication strategy, community building & outreach, equity-centered communications, event, facilitation, leadership, nonprofit teams, professional development, workplace culture, workshops & trainings
Communications Strategy Coaching Cohort: January 2021
Having a clear communications strategy is critical to adapt, act and shape the future you envision for our communities. About this EventThis 5-week communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve.
Read more: Communications Strategy Coaching Cohort: January 2021
audience segmentation, campaign planning, communication strategy, marketing strategy, storytelling
5 Keys to Adapt Your Nonprofit Marketing to Stay Relevant in a Shifting Landscape
Our nation, in the midst of crisis, has found itself at a crossroads. The direction we take from here—whether good or bad—will not only impact policy, but shape culture and affect generations to come. It all depends on the steps we take today. That’s why it’s crucial for organizations to adapt and lead with a…
Read more: 5 Keys to Adapt Your Nonprofit Marketing to Stay Relevant in a Shifting Landscape
audience segmentation, brand strategy, capacity building, communication strategy, community building & outreach, equity-centered communications, facilitation, guides & tools, leadership, professional development, workplace culture
Partnership with David Brower Center Launches New Virtual Communications Coaching Cohort
Today, we’re thrilled to announce a special collaboration with our longtime partner, the David Brower Center. The partnership is dedicated to helping environmental organizations adapt in the midst of this pandemic, creating more resilient communities for the future.
Read more: Partnership with David Brower Center Launches New Virtual Communications Coaching Cohort
audience profiles, audience segmentation, brand strategy, communication strategy, equity-centered communications, guides & tools, messaging, storytelling
How to Develop Your Nonprofit Messaging & Impact Communications
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post will walk you through the basics of creating effective and targeted messaging that can be delivered…
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audience profiles, audience segmentation, campaign planning, communication strategy, community building & outreach, equity-centered communications, information architecture & ux design, visual design, website design
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
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audience profiles, audience segmentation, fundraising, guides & tools, messaging
7 Powerful Ways to Segment Your Donor List
As a nonprofit, your biggest asset is your relationship with the donors supporting your mission. Your next biggest asset is the data you collect on those donors. Nonprofit fundraising is a practice of continuously improving practices to thrive with limited resources. Donor data, and how you manage it, is critical to creating long-term relationships with…
Read more: 7 Powerful Ways to Segment Your Donor List