Our nation, in the midst of crisis, has found itself at a crossroads. The direction we take from here—whether good or bad—will not only impact policy, but shape culture and affect generations to come. It all depends on the steps we take today. That’s why it’s crucial for organizations to adapt and lead with a…
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post will walk you through the basics of creating effective and targeted messaging that can be delivered…
As a nonprofit, your biggest asset is your relationship with the donors supporting your mission. Your next biggest asset is the data you collect on those donors. Nonprofit fundraising is a practice of continuously improving practices to thrive with limited resources. Donor data, and how you manage it, is critical to creating long-term relationships with…
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Let’s face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is critical to higher conversion rates and engaging user experiences that lead to higher donations, volunteer signups…
Keeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
Not everyone is in your target market and that is ok…actually, that is good. How are you supposed to create authentic messaging (written or visual) if you are trying to talk to everyone at once?