Category: email

annual reports, audience segmentation, campaign planning, collateral materials, communication strategy, content strategy, email, fundraising, guides & tools, marketing strategy
Crafting a Successful End-of-Year Campaign: A Comprehensive Guide
As we approach the end of the year, nonprofit organizations of all sizes are gearing up for one of the most critical periods in their fundraising calendar— the end-of-year campaign. This campaign not only allows you to finish the year on a strong financial note but also lays the foundation for your future endeavors. (2023…
Read more: Crafting a Successful End-of-Year Campaign: A Comprehensive Guide
data, email, fundraising, project process, storytelling
4 Good Data Hygiene Habits for Fundraising Success
When planning a fundraiser for your nonprofit or university, your donor database shouldn’t hold you back. But all too often, a dirty database, full of misplaced, incomplete, duplicate, ambiguous, or inconsistent data, limits an organization’s ability to properly fundraise and fulfill its mission. For many, it can feel like trying to build a house on…
Read more: 4 Good Data Hygiene Habits for Fundraising Success
automation, data, email, guides & tools, visual design
How to Improve Your Email Marketing Click-Through-Rate (CTR)
Email marketing is one of the most powerful marketing channels that nonprofits have at their disposal. According to research, the amount of revenue generated by nonprofits through email marketing continues to grow. In 2017, email donations increased by a strong 23%! At the same time, our supporters are more bombarded with email than ever before.…
Read more: How to Improve Your Email Marketing Click-Through-Rate (CTR)
campaign planning, collateral materials, communication strategy, community building & outreach, data, email, fundraising, guides & tools, measurement, messaging, visual design
5 Elements of Great #GivingTuesday Campaigns
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not to mention the driving generosity of families and individuals. (Over $380 million was raised online, this year alone!) Want to be…
Read more: 5 Elements of Great #GivingTuesday Campaigns
automation, campaign planning, capacity building, communication strategy, data, email, fundraising, nonprofit teams
Building Your Nonprofit Email List: Tips to Grow, Nurture and Engage Your List
We have good news for you! Email marketing is still one of the most effective ways for your nonprofit to raise funds, increase membership and build a stronger support base. Unfortunately, there’s bad news too. This year, your email list will degrade by 22% according to research. Degraded lists aren’t always evident immediately. But, it happens.…
Read more: Building Your Nonprofit Email List: Tips to Grow, Nurture and Engage Your List
audience profiles, audience segmentation, data, email, fundraising, marketing strategy, stakeholder interviews, user research
Get to Know Your Donors & Volunteers Using Data
Understanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can help a lot in developing your nonprofit’s personas. However, sometimes there are still gaps.
Read more: Get to Know Your Donors & Volunteers Using Data
brand strategy, capacity building, community building & outreach, email, fundraising, graphic design, guides & tools, information architecture & ux design, marketing strategy, professional development, workshops & trainings
BrandUP Award Winner Root & Rebound – 1 Year Later
Nominations and applications are now open for the 2018 brandUP, a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund. Last year’s Awardee Root & Rebound has now had some time to reflect on the experience, so we sat down to chat with them to provide helpful tips to this year’s participants.
Read more: BrandUP Award Winner Root & Rebound – 1 Year Later
campaign planning, collateral materials, community building & outreach, content strategy, email, marketing strategy, social media
Using Drip Email for a Nonprofit Welcome Series
Donor retention is a critical part of growing your nonprofit’s mission. Using a drip email welcome series is a great way to start a relationship with new constituents that hopefully lead to a long-term relationship. According to research, donor retention is declining across the nonprofit sector. So, starting off on the right foot with new…
Read more: Using Drip Email for a Nonprofit Welcome Series
automation, capacity building, communication strategy, email, guides & tools, marketing strategy, social media
Email Automation: 3 Ways to Get Your Nonprofit Started
If you are like most nonprofit marketing professionals, you’re overworked and under-resourced. Email automation is the solution you’ve been waiting for! Setting up marketing automation systems that trigger emails and autoresponders, drastically reduces the time you and your team spend manually sending emails to court donors, members and volunteers.
Read more: Email Automation: 3 Ways to Get Your Nonprofit Started