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Nonprofit communications strategy starts by understanding your audiences. How you visually communicate your mission is critical to expanding your mission and attracting new supporters. Rootid starts our brand development process by building a strong foundation of knowledge about your organization and communicates that outward to your supporters.
Content & Marketing Strategy
How you communicate with supporters—selecting a marketing channel and developing a compelling message— is the key to growing the impact of your mission. Rootid takes a research-based, design-thinking approach to building a strategic understanding of your key audiences. We develop value propositions and delivery strategies to effectively support sustainable growth.
Information Architecture & UX Design
The structure of your website and its individual page hierarchies drastically changes the effectiveness of your website; increasing donations, memberships, enrollments/volunteer sign-ups. Our team starts our information architecture and UX design process by defining organizational goals and then building distinct marketing funnels to move your specific user groups from passive viewers to action takers.
An organization's online presence has become the keystone to nonprofit marketing strategies. Your website defines who your organization is and where you are going. Rootid's team uses a data-driven approach to design unique, modern websites that integrate easy-to-use content management systems (Wordpress, Drupal, & Django). We include the latest tools and mobile best practices—all in support of engagement and conversions.
From logos and style guides to campaign assets and annual reports, Rootid's design team has the tools, expertise and experience to bring your visual language to life and get you the results you are looking for. Whether it is working within established brand guidelines or collaborating to develop a new visual language, we are here to help you develop a look and feel that is innovative, engaging and communicates effectively to support your goals.