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Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.  

Mood Board Your Brand or Vision: A How to Guide

A mood or vision board can be a lot of things, but the most successful are small collages that end up feeling a little like an art therapy exercise.  Building a brand is hard. Mood boarding is a great way to help you and your team build a visual language that both communicates clearly and…

Why Story-Telling Works

Educating…I mean Engaging Your Community We throw around this idea of using stories to engage your community, audience, and site users a lot. I would say, most people take for granted that this is true and that it works to keep people interested in what you are talking about, but do you know why?

How to Figure Out Your Target Market: Simple Steps to Getting it Right

Not everyone is in your target market and that is ok…actually, that is good. How are you supposed to create authentic messaging (written or visual) if you are trying to talk to everyone at once? 

Video Tutorial: Adding Links to YouTube Videos

YouTube videos are an effective way to get your supporters to act. However, until recently, it was hard to get those supporters to do anything after watching a video. Now with YouTube cards, you can drive users to any place on your website or completed donation transactions directly on your YouTube page.

Empathy, Identity and Community

Outrospective Marketing in the 21st Century

What is Design Thinking?

What Does Designful Thinking Mean? I read the below excerpt by Holly Willis, a Design Educator who spoke at a recent AIGA conference and thought it was a really good way of explaining what I mean when I say “Designful Thinking” — a term being used a lot lately to describe how design can be applied…

Sharing Ideas Builds Community

I find myself so often telling clients that the most important thing they can do is to share ideas with other experts in their field. Partially, I say this because the internet is “word of mouth” and is the most powerful grassroots tool available. I also say this because as they read, share and interact…

The Unending Binge: How “Nutritional” Advertising Can Drive Sustainability

Oversimplified and Out of Touch, Current Advertising Lacks the ‘Nutritional Value’ Consumers Are Desperate For

Strategic Leadership

One of my dMBA collegues wrote, “Michael Jordan was able to bring out the best in everyone.”